Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 76

Creativity Product Launch Examples Energy 76

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.

Creativity 41

Creativity Energy Ethics Course 41

Stern + Associates

AUGUST 16, 2023

Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. We chatted about the exponential speed of technology advancement, how to use generative AI like ChatGPT to maximize efficiency at work and the future of energy prosperity.

Meeting 112

Meeting Ethics Energy Technology 112

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. Crisis communications turns that on its head by dealing with negative earned media.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Communications Conversations

JULY 24, 2019

Strategic communications. But, this will be the biggest component of the class, with the idea of the student presenting to the client their final communications plan and suggestions toward the end of the semester. Along the way, there will be lectures about the primary elements of a functioning communications plan.

Case Study 120

Case Study Communications Study Meeting 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . These sectors may range from education, government and energy to financial services, healthcare and insurance. Global spending on cybersecurity products and services will exceed $1 trillion by 2021.

Enterprise 261

Enterprise Privacy Government Software 261

PR for Anyone

OCTOBER 25, 2023

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications.

Storytelling 130

Storytelling Airlines Film Energy 130

Prohibition

OCTOBER 20, 2021

We recently started working with US sports nutrition giant Nutrabolt, supporting the launch of America’s fastest growing performance energy brand, C4, to a UK audience. Our Head of Creative, Vicki Murphy comments: “Launching the C4 brand from scratch across UK social channels is a huge challenge, but one we are delighted to be involved in.

Energy 62

Energy Sports Creativity Instagram 62

PR in High Definition

APRIL 30, 2024

And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. Apps like Flo , Clue and Natural Cycles all seek to help women understand their menstrual cycles and how they impact hormones, moods and energy levels.

Privacy 62

Privacy Energy Technology Financial 62

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Highlighting benefits Clearly communicate the benefits of the beverage in the beverage advertisement.

Brand 78

Brand Branding How To Advertising 78

PRSay

SEPTEMBER 13, 2021

PRSA members may access the ESA in the Ethics in Communication Community Library on MyPRSA.). In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. Mark Dvorak, APR, Fellow PRSA, divides his time between Golin and his own communications consultancy.

Ethics 181

Ethics Case Study Analysis Exercises 181

Stephen Waddington

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.

Pitching 117

Pitching Publicity System Energy 117

PRSay

JANUARY 11, 2021

I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus. All of this growth in the communications infrastructure, and the communications ecosystem, is squarely in the purview of people with broad strategic communications backgrounds — and that’s PR people.

Energy 183

Energy Journalism Leadership Meeting 183

The Proactive Report

NOVEMBER 3, 2022

If you were to “cold call” and attempt to sell a product or service to a potential customer, there will be a fair amount of energy and time dedicated to bringing the person on the other end of the call up to an understanding of who you are, and what it is that you’re selling, and why they should be interested or even care about it.

Digital PR 246

Digital PR Reputation Employee Social Media 246

ImPRessions - Crenshaw Communications

JUNE 12, 2018

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. In his 1906 manifesto, “Declaration of Principles,” he articulated his recommendation for honest, open, and accurate communications between companies and the public. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

AUGUST 10, 2017

Case in point: Tera Leuthauser, who after seven years with Bollare Communications was recently upped to Vice President of the company. What are you most excited for in your new role as VP of Bollare Communications? What is the biggest PR lesson/most important lesson about communication you’ve learned throughout your career?

Energy 212

Energy Creativity Social Media Industry 212

PR in High Definition

AUGUST 28, 2024

Now is a great time to capitalise on your team’s renewed energy to brainstorm and plan. These personas should include demographic information, preferences, communication channels they frequent, as well as their key motivations. This messaging should communicate your brand’s value proposition , differentiators, and key narratives.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

5W PR

APRIL 18, 2023

Companies can attract these consumers by communicating the health benefits of the products. This includes using regenerative agriculture practices and renewable energy in production. A clear mission statement and messaging that communicates the company’s values and differentiates them from others is also crucial.

Agriculture 88

Agriculture Consumer Energy Education 88

PRSay

OCTOBER 14, 2021

Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. I get energy from that. Professional communicators are at the center of organizations like never before. Our current plan and strategic priorities are spot on.

Meeting 148

Meeting Crisis Management Energy Resources 148

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Here are the areas in which I think we need to focus our energy in skills and learning and development. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

PRSay

JUNE 1, 2020

Canceling in-person Pride celebrations has meant that the LGBTQ community has had to be even more creative in planning and promoting virtual celebrations online. What should communicators know about this celebration and affirmation of queer life? So what does all of this mean for communicators?

Community 209

Community Crisis Energy International 209

Masters in Communications

MAY 28, 2019

Here we will discuss the effects of stress, how it can affect communication, and best methods to overcome stress. How Does Stress Affect Communication? Another way that stress manifests is through communication. This can have a negative effect on your communication skills.

Communications 49

Communications System Energy Study 49

Wadds Inc.

JULY 31, 2023

We recently wrote about the high volume of mergers and acquisition (M&A) activity in the creative agency market (and got more business out of it). The solution: Ensure the new shared vision, mission and values are communicated company-wide and that everyone knows their part in making the integration programme successful.

Energy 52

Energy Policies Travel Creativity 52

Stephen Waddington

DECEMBER 17, 2018

Don’t over complicate it, save your energy for clients. Community – the era of command and control is over, especially in networked agencies. Energy – agencies should be high energy environments. Eliminate bureaucracy and communicate openly, transparency, and quickly. This A to Z has been inspired by his wisdom.

Agency 114

Agency Marketing Energy Financial 114

Stephen Waddington

AUGUST 12, 2020

It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. My thanks to the founders of Authentic Comms, Boldspace, Coldr , Hard Numbers, Made by Giants, Priestley, Second Mountain Communications and SHOOK. I wish them all good luck. Adam Driver.

Agency 161

Agency Meeting Retail Energy 161

Bianchi Biz Blog

SEPTEMBER 23, 2024

Mark Garrison, Vice President of Marketing and Communications for CAR, posted a banner graphic up on the screen that morning with a QR code for the episode. I appreciate guests who take their experience and put all of their energy, heart, and soul into something they care about in the automotive industry.

Radio 94

Radio Automotive Meeting Interviews 94

Wadds Inc.

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.

Pitching 78

Pitching Publicity System Energy 78

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. It takes time and energy, not only from the PR agency or team, but from the client.

Energy 168

Energy Measurement Media Relations Local 168

Maxim Behar

MARCH 6, 2022

How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? Hello, my name is Maxim Behar and I am the Chairman & CEO of the board of MP3 Communications Group, Inc. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Barokas

FEBRUARY 4, 2019

Our staff is smart, gritty and creative. We give back to our communities with passion and energy. He started his career in communications for CART/Indy Car racing, tapping into his life-long love of the racetrack to build his PR chops. So yeah, we keep things pretty cool around here. Karli Barokas.

Leadership 114

Leadership Energy Agency Local 114

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction.

Training 159

Training Pitching Writing Video 159

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. If you want to build a professional brand in communications, then you should probably be already in the field of communications and find ways of expressing that experience.

Strategy 88

Strategy Brand Branding LinkedIn 88

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? What are some of the key components of a successful communication strategy?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

Despite crack research, novel creativity, tight strategy and a perfect blend of team members with dynamite chemistry, when we’re voted off the island, it hurts. In PR – as with many aspects of life – size up the key learnings and harness the negative energy to do something positive. That’s okay, don’t dwell on it. Learn from it.

Publicity 160

Publicity System Energy Creativity 160

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118