Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. The 10 top communications challenges facing PR.

Publicity 175

Publicity Survey Pitching Creativity 175

Solo PR Pro

NOVEMBER 10, 2020

Neither can a communications counselor. Communications professionals are valuable resources. Consider looking at your communications and public relations counselors this same way. The comparisons between lawyers and communications professionals are endless. Identify the strong communications professionals from the weak.

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 157

Google Course Survey YouTube 157

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PRSay

SEPTEMBER 13, 2021

PRSA members may access the ESA in the Ethics in Communication Community Library on MyPRSA.). In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. Mark Dvorak, APR, Fellow PRSA, divides his time between Golin and his own communications consultancy.

Ethics 180

Ethics Case Study Analysis Exercises 180

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. The post A PR Wish List For Holiday 2017 appeared first on Crenshaw Communications. More media respect for the public relations industry. Sigh…it’s the age-old conflict.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. The post 9 Blogs To Make You PR-Smart appeared first on Crenshaw Communications.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. The post 7 Common PR Mistakes Startups Make appeared first on Crenshaw Communications. Unrealistic expectations.

Pitching 205

Pitching Agency International Internal 205

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Many also look for over-the-top creativity or that unique “something.” If you ever wondered what other PR teams were up to, judging offers a fascinating glimpse into all types of PR writing, strategy and creativity, and the work will provide inspiration for the future. ” Do prioritize.

B2B 168

B2B Video Exercises Infographics 168

Contently - Strategy

AUGUST 27, 2024

Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers.

Pitching 52

Pitching Interviews Employee System 52

PRSay

OCTOBER 5, 2020

As the leader of a communication agency that has been virtual since its founding seven years ago, I’ve learned a lot about what works — and what doesn’t — when it comes to building a thriving remote culture. Challenge: Preventing lost communication and collaboration. At Belle, one of our “ Core Belle-iefs ” is to “Communicate.

How To 182

How To Employee Survey Exercises 182

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. They have grown to a point where they need to communicate their story. Be crystal clear in your communications. Determine the kind of PR counsel you need.

Meeting 191

Meeting Agency Creativity Case Study 191

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. Good competition helps keep you flexible, nimble and creative. The traditional agency model is failing.

Sports 245

Sports Agency Creativity Industry 245

PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Software Exercises Video 54

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. How did you get your start in PR/Communications? The communication and PR industry is constantly evolving.

Reputation 177

Reputation Measurement Exercises Pitching 177

PRSay

JUNE 7, 2023

Just like the general public, the news media and PR/communications pros are seeking to understand more about AI’s practical (and ethical) applications, and its impact on their personal and professional lives. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 156

Journalism Public Affairs Ethics Technology 156

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The post “Internal” PR: Takeaways for Summer 2016 appeared first on Crenshaw Communications. The best part?

Internal 120

Internal International Exercises Ethics 120

PRSay

SEPTEMBER 15, 2017

I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. Now, as CEO of Porter Novelli , those early days in communications continue to inform me. Today, I oversee a worldwide network of communications experts.

Financial 148

Financial Employee Leadership Training 148

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. We’ll see an investment in owned media and social channels We know from tracking the CIPR State of the Profession and European Communication Monitor how PR practice has been changing and its impact on skills over the decade.

Government 151

Government Crisis Energy Community 151

Karen Freberg

MARCH 12, 2021

So, I decided to share the chocolates with my colleagues at the Department of Communication, President Benapudi and her staff at UofL, and graduate students who are busy preparing for their comprehensive exams and thesis defenses! I saw these videos and I am so inspired by my students and their creativity!

Video 122

Video Exercises Twitter Creativity 122

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. The post Break These PR “Rules of Engagement” appeared first on Crenshaw Communications.

Skype 136

Skype Conference Agency Product Launch 136

Melissa Agnes

MAY 14, 2015

I knew the heart of the message I wanted to communicate, but taking a message that I typically deliver in a one hour keynote address, or even a three hour workshop, and condensing it down to 18 minutes was quite a challenge and an interesting experience to undertake. The first step was to create the title of my talk.

How To 185

How To Crisis Management Crisis Exercises 185

Solo PR Pro

FEBRUARY 9, 2021

Amanda Dudley, Principal, Amanda Dudley Communications. Bernadette Adams Davis, Founder, Bernadette Davis Communications. Lindsay Woods, Founder and Chief Creative, Cascade Creative Group. This month, we asked our panel of solo PR pros to tell us what they do when business is slow. Read on for their helpful tips.

Course 110

Course Exercises LinkedIn Groups 110

Marketwired

MARCH 8, 2016

Communications professionals know that there’s no shortage of offerings all around us. Get organized with internal communications tools. The international team stays organized in their internal communications by relying on sharing and collaboration tools. Every campaign, pitch, or piece of content starts with an idea.

International 100

International Internal Exercises Tools 100

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

This method has been shown to help people focus, break down tasks more efficiently and most importantly, help prevent creative burnout. Once you get over the slightly creepy Big Brother vibe, CrystalKnows might actually help you better hone and personalize your communications style with different individuals.

Tools 168

Tools Pinterest Exercises Social Media 168

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity.

Creativity 48

Creativity Software Exercises Video 48

Buchanan PR

DECEMBER 12, 2024

What, may I ask, does the student learn from this exercise? A creative assignment that intercepts us in a place where were already spending a lot of time, and requires patience and thoughtfulness in building a relationship, is likely to get our attention. What are the financial prospects of someone in this field? Thats true.

Interviews 52

Interviews Enterprise Exercises Course 52

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. There’s a very smart exercise to be done when floating an idea internally. Sometimes the process can be daunting but it doesn’t have to be. Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120

Cision

OCTOBER 6, 2015

One exercise that helps is to give the spokesperson a lot of leash during the practice interview. To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less. Second, I find that scientists waffle more than they need to, unnecessarily reducing the impact of their communication.

Interviews 120

Interviews How To Healthcare Media Training 120

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. The group leaders for each group were in charge of the coordination and communication with the influencers. How did my students respond to this?

Creativity 56

Creativity Marketing Social Media Course 56

Cision

APRIL 12, 2016

This is where communication comes handy. In general, communication teams collaborate with influencers, including journalists and bloggers, who can increase the value of their content by amplifying reach. How does communication help build an organic audience? The question now arises: How can you attract organic traffic?

Infographics 120

Infographics eBook Content Marketing Video 120

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

At that point, we altered our focus to target female runners concerned about safety while exercising outdoors. Here we measure and analyze the effect of the communications on its audience. The post Make PR Measurement A Priority appeared first on Crenshaw Communications. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. The exercise is a useful reflection on what happened over the course of this past year. Communications Influence with the C-Suite Grew.

B2B 148

B2B Marketing Survey Software 148