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This Is Why You Need to Write Creative Content

PRSay

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. The biggest risk communicators run is that we never get heard at all. Why creative content writing?

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Again, communication is key. . With this, my mind is fresh everyday to think creatively for clients. It’s PR, not ER.

Publicity 334
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7 Top Writing Tips for 2025

PRSay

I started the New Year with a vision board workshop. Creative : Steal a technique from fiction writers, like storytelling or metaphor. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. Theres something so soothing about cutting and pasting IRL.)

Writing 157
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8 Writing Tips I’m Thankful for This Year

PRSay

At Wylie Communications, we’re getting ready for our 2021 Master Classes. With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements.

Writing 199
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5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. Omni-directional communications. 5 ways to raise internal PR standards.

Internal 147
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Beware the 4 Killers of Clarity in PR Writing

PRSay

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. Don Bates, APR, Fellow PRSA, conducts public and private PR-writing workshops in the United States and abroad. Email: db155@nyu.edu.

Writing 150
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This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Prepared by senior communication elves: Peppermint Pete and Ernie Evergreen. Santa’s Workshop holds a monopoly on Christmas magic. Long story short, I photographed their comm. Need/Opportunity.