Sword and the Script

DECEMBER 31, 2024

Consistency counts for a lot in many things, including marketing and communications. Good webinars drive leads, said data study The average number of interactions has increased 20% since 2022 and webinar hosts saw a 56% increase in demo requests stemming from webinars. was changing my profession.

B2B 150

B2B Marketing Leadership Study 150

Prowly

JANUARY 29, 2025

What features are essential in handling crisis communication? Your crisis communication software should keep your media contacts fresh and organized, ready for quick outreach (and even quicker in crisis management times). Let's help you choose from the top crisis management tools available. What will you find in this article?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Sword and the Script

FEBRUARY 25, 2025

Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. Its that we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. This post is merely a musing.

B2B 141

B2B Marketing Content Marketing Web 141

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Hotels 370

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR? Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. We get it, finding the perfect PR tool can be overwhelming. What features does it offer? Media database Media monitoring Pitching service Reporting Who is it best for?

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Request Demo.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

JUNE 9, 2021

Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Bring your best demo. After B2B tech companies offer up an overview of their platform, it’s important to walk through and demo it. Again, this demo differs from a media demo, which is generally very top-level, if provided at all. The demo should be the centerpiece of the briefing and take up the majority of the time.

Meeting 168

Meeting B2B Technology Resources 168

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. To set up a demo and start using AirPR, click request a demo.

Software 199

Software Analytics Customer Service Comparison 199

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

This is why we always recommend that clients present either an in-depth deck or a product demo as part of an analyst briefing. The post The Art Of Analyst Relations: A PR POV appeared first on Crenshaw Communications. An analyst briefing is usually an excellent opportunity to differentiate a company from its competition.

Wireless 309

Wireless B2B Report Media Relations 309

Critical Mention

OCTOBER 15, 2020

This year has been one of the most volatile in recent memory, forcing PR and communications pros to adapt and devise new strategies on the fly to deal with the COVID-19 pandemic and its effects. Focus on Client Communication. In Q4, start to consider how your communication with your clients will change or stay the same moving forward.

Tourism 186

Tourism Radio Travel Social Media 186

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.” .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

NOVEMBER 16, 2017

Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. If communicators want to truly measure the impact of their efforts, understanding Growth PR-based attribution is paramount. Interested in an AirPR demo ? Email us: Demo@AirPR.com.

Media 186

Media Measurement Software Engineering 186

Onclusive

OCTOBER 7, 2021

Not all media contact and outreach tools for communicators are created equal. Request Demo. Learn more about Onclusive’s journalist relationship management tools or request a demo today. Look no further than Onclusive’s journalist relationship management tools. Media Outreach Best Practices.

Media 195

Media Pitching Tools Resources 195

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Featured Influencers.

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Communicators and marketers are increasingly focused on content marketing and thought leadership and the ways to distribute and amplify that content.

Branding 246

Branding Brand eBook Video 246

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications. Follow this link to request a live demo.

Big Data 225

Big Data Data Meeting Measurement 225

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Setting goals aligned with communications objectives. Reporting structure (e.g. who and how often).

Agency 51

Agency Measurement Resources Report 51

Critical Mention

MAY 12, 2021

Not only is paywalled content an issue for the many communications professionals trying to track their earned media, it is also a roadblock for PR pros trying to send pitches to authors at top tier outlets. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Radio 174

Radio Sports Journalism Analytics 174

Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Think about that for a moment: 1 in 5 never responded to a demo request at all.

B2B 179

B2B Marketing Survey Study 179

Melissa Agnes

SEPTEMBER 9, 2014

Your crisis team is under pressure to work together efficiently to: Get to the route of the crisis (determine what happened, why, how, when and where); Communicate appropriately and in real-time with your key stakeholders; and. Allow you to communicate and respond to the crisis in accordance with your crisis plan (i.e.: Interested?

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Onclusive

OCTOBER 4, 2021

Request Demo. This means that every time you reach out to your target reporters, you can rest assured that your email communications will go to verified email addresses and end up in the right inboxes. Learn more about Onclusive’s media database or request a demo today. Highly Curated Author Profiles.

Industry 195

Industry Media Reputation Report 195

Flack's Revenge

JANUARY 17, 2019

The demos were pretty incredible (you can check them out in the video link above). The best job insurance against AI is to be our best, solve the increasing communications challenges of today with a smart and human approach, caveat automaton. They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,

Insurance 234

Insurance Insurance Privacy Interviews 234

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. PR will be expected to shift the focus toward value-based communications, including the prevalent topic of health and safety, and corporate reputation will start taking center stage as a key success metric.

Industry 221

Industry Content Marketing Corporate Analytics 221

Cision

APRIL 4, 2017

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media. I’m excited on how quickly the Cision Communications Cloud is evolving based on the needs of our customers and hope you are too.

Communications 120

Communications Pinterest Print YouTube 120

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. Being a good communicator doesn’t mean you can’t be data-driven. “We Because you’re a good communicator doesn’t mean you can’t be data driven.” . “If

Data 170

Data Data-Driven PR Analytics Measurement 170

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Can you do a demo? 8 PR Tips For Nailing TV Segments appeared first on Crenshaw Communications. Television is a visual medium, so use words to create a mental video the booker or producer will see in their mind’s eye as they read or hear the pitch. Do you have graph or chart that can be shown on-screen? The post Book It!

Print 245

Print Pitching Television Newspapers 245

5W PR

DECEMBER 13, 2021

These days, business communication tends to focus on the customers, and with the sheer number of similar products and services available to them in the market, it’s easy for those customers to switch from one company to another. Omnichannel Communication.

Communications 88

Communications Consumer Customer Service Case Study 88

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Prowly

MARCH 12, 2025

REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? As a communication professional, you should monitor financial publications and business sections of newspapers to track how the news is being reported. Can't miss out on print coverage if you want to build a high brand reputation and credibility.

Print 104

Print Strategy How To Newspapers 104

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.”.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Responsibilities. About Onclusive.

Software 150

Software Analytics Measurement Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Responsibilities. About Onclusive.

Software 150

Software Analytics Measurement Data 150

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Some CEOs opt for video to control sensitive communications like a public apology. Internal communications teams use video to convey a corporate culture.

Video 149

Video Case Study Agriculture B2B 149

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 78

Communications Radio Sports Social Media 78