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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need.

Software 176
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7 Best Prowly Alternatives to Try in 2025

Prowly

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Media database with 700k+ contacts Pitching tool with AI email writing Podcast outreach tool Broken link building tool Who is it best for? We get it, finding the perfect PR tool can be overwhelming.

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Sometimes B2B marketing just tries too hard

Sword and the Script

Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. Its that we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. This post is merely a musing.

B2B 142
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Data-Driven PR Campaign Planning: Part 2

Onclusive

Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities.

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#CreativePR: Get Out of the Media-pitching Mindset

Marketwired

When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” In other words, you don’t pitch. What could be better PR pitching than that?

Pitching 153
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How to find the right PR measurement partner

Onclusive

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

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Journalist Relationship Management For More Media Placements

Onclusive

Not all media contact and outreach tools for communicators are created equal. Discovering, pitching, corresponding and managing relationships with impactful authors has never been easier! Request Demo. Look no further than Onclusive’s journalist relationship management tools. Media Outreach Best Practices.

Media 195