Prowly

JANUARY 29, 2025

What features are essential in handling crisis communication? Your crisis communication software should keep your media contacts fresh and organized, ready for quick outreach (and even quicker in crisis management times). Let's help you choose from the top crisis management tools available. What will you find in this article?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Prowly

APRIL 2, 2025

For quickly communicating your PR outcomes to the team, clients, or higher-ups, all you need is a coverage summary. How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. TRY OUT PROWLY MONITORING AND REPORTS FOR FREE What should a media briefing email contain?

Examples 104

Examples Automotive Media Print 104

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Cision

APRIL 4, 2017

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media. I’m excited on how quickly the Cision Communications Cloud is evolving based on the needs of our customers and hope you are too.

Communications 120

Communications Pinterest Print YouTube 120

Cision

JULY 11, 2017

A print mention is different from a broadcast mention, which is different from a social media mention, and so on. It’s, therefore, crucial to remain engaged and pay close attention to all pickup — good or bad — and use that information to strengthen your overall communications strategy. Not sure where to begin?

How To 265

How To Media Software Agriculture 265

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. How can they help you measure the business impact of communications?

Measurement 195

Measurement How To Analysis Hotels 195

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

You’ve scheduled a product demo, you’ve had the product manager speak to the reporter and it should be all systems go for some awesome press. Magazine touting 3D printing client, WhiteClouds. The post PR Strategies For Consumer Tech Press appeared first on Crenshaw Communications. Endurance = Rewards.

Consumer 120

Consumer Strategy Print Pitching 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. The post 6 Benefits Of Long-Form PR Content appeared first on Crenshaw Communications.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 78

Communications Radio Sports Social Media 78

Cision

OCTOBER 26, 2015

The new upgrade is a continuation of Cision’s commitment to producing a solution that supports communication professionals’ complete workflow. With intelligence on earned and owned media, including online, social, broadcast and print, it’s easy to understand and share your social performance information. Take a demo today!

Print 120

Print Mobile Software Writing 120

Critical Mention

APRIL 28, 2020

2020 NFL Draft: Online News + Print Results. The 2020 NFL Draft brought excitement to teams and fans all across America, but according to our Critical Mention dashboard, the Philadelphia Eagles produced the highest online and print audience, mention and publicity numbers. SCHEDULE A DEMO. Share Tweet Share. Priscilla Osorio.

Radio 78

Radio Print Sports Media 78

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”. Finally, Mr. Croll is aiming to ensure his employees have experience working in communications. PR tech assessment.

Tools 165

Tools Media Software Analysis 165

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

DECEMBER 3, 2019

But until recently PR and communications professionals had no choice but to periodically log into each account and do their own or risk missing important mentions. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

How To 69

How To Journalism Radio Newspapers 69

Beyond PR

APRIL 4, 2017

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media. I’m excited on how quickly the Cision Communications Cloud is evolving based on the needs of our customers and hope you are too.

Communications 57

Communications Pinterest Print YouTube 57

Critical Mention

DECEMBER 10, 2021

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b).

Software 150

Software Case Study Advertising Advertising 150

Critical Mention

AUGUST 5, 2018

Some of her clients include PayPal and Cox Communications and she has previously guest published for sites including CNN and Mashable. Deirdre Breakenridge is the CEO at Pure Performance Communications. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Steve Farnsworth. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Critical Mention

FEBRUARY 27, 2020

I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show. SCHEDULE A DEMO. Where do you see PR going in the next five years? Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. Click here to request a demo or to discuss your monitoring needs. We can help!

Pitching 96

Pitching Print Report Measurement 96

NewsWhip

JULY 20, 2022

TV, radio, and print are still important sources of news, and brands can benefit from keeping a close eye on them. . This then enables you to take effective action and deploy rapid communication in controlling the narrative. If you’d like to see how beneficial media monitoring can be to your brand, request a demo here. .

Media 78

Media Reddit Reputation Web 78

Burrelles Fresh Ideas

MAY 21, 2024

Crisis communication: In times of crisis or organizational change, effective communication is paramount to maintaining trust and stability. It’s challenging to stay on top of mentions or topics from all media — print, online, broadcast and social. Click here to request a demo or to discuss your monitoring needs.

Employee 97

Employee Pinterest Resources System 97

Critical Mention

SEPTEMBER 21, 2018

Integrating both print and digital marketing into is critical to your modern PR campaigns. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO. Until next time! Critical Mention. Jolie Shapiro.

Advertising 84

Advertising Advertising Analytics Privacy 84

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. At this point in the process, they’re going to want executive and customer interviews, hands-on product demos, etc.

Print 60

Print Product Launch Fashion Report 60

Critical Mention

FEBRUARY 5, 2019

Last but certainly not least, crisis communications is another benefit of following trends. All-in-one platforms like Critical Mention allow you to get instant updates for the trending topics that matter to your industry on TV, radio, online news, print, licensed content and social media. SCHEDULE A DEMO. Let’s talk. .

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity.

Media 76

Media Advertising Advertising Measurement 76

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Know What Influencers Say About Your Brand, And Gauge Their Impact on Your Target Audience .

Data 70

Data Retail How To Sports 70

Burrelles Fresh Ideas

APRIL 16, 2024

Upon closer examination, the essence of influencer marketing holds undeniable appeal for both consumer and B2B marketers and communicators. The power lies in the authentic exchange of experiences within a like-minded community, providing a sense of validation and trust among its members. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Critical Mention

SEPTEMBER 13, 2018

The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. SCHEDULE A DEMO. Influencer marketing. Today, its core remains with celebrities as the faces of major brands. Your time is now!

Technology 73

Technology Print YouTube Financial 73

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 86

Sports Television Advertising Advertising 86

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? This is not the case with posts where someone has been given a demo of a product. One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough.

Blogging 80

Blogging Twitter Facebook Measurement 80

Beyond PR

MAY 2, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Li will be in charge of the print magazine and the website.

Media 40

Media Pitching Print Government 40

Sword and the Script

AUGUST 6, 2019

I’ve demoed a half-dozen of these influencer tools and most of them can produce a list of possible social media influencers but are over-reliant on vanity metrics and follower counts to produce those lists. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”.

Marketing 70

Marketing Pitching Corporate Technology 70

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. A large part of your audience communicates via this medium. All communication teams are striving for the attention of the fickle consumer. Add to that the high turnover in communication teams. The result?

How To 60

How To Software System Employee 60

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. million watching sessions, here’s what the researchers suggest: B2B marketers, particularly in tech, already have the instincts to build a course like this, since they’re used to communicating with a digital audience.

B2B 74

B2B Content Marketing Trends Marketing 74