Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. The world of marketing and communications has changed, and we are changing with it.

Analytics 284

Analytics Content Marketing Corporate Company 284

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. The post The Art Of Analyst Relations: A PR POV appeared first on Crenshaw Communications.

Wireless 309

Wireless B2B Report Media Relations 309

Communications Conversations

NOVEMBER 10, 2014

Are robots going to steal communications jobs? I started by asking for a demo of a tool called “ Wordsmith.” So, what does this look like (conceivably) for us as communicators? And this is where my demo comes in. In essence, these “robots” were producing content from numbers. Not a lot, for now.

Corporate 146

Corporate Communications Tools Content Marketing 146

Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. We get it, finding the perfect PR tool can be overwhelming.

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. These reports are meant to guide technology decision makers on the best vendors, or at least the most relevant ones. Bring your best demo.

Meeting 168

Meeting B2B Technology Resources 168

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR? Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.” .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

NOVEMBER 16, 2017

Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. If communicators want to truly measure the impact of their efforts, understanding Growth PR-based attribution is paramount.

Media 186

Media Measurement Software Engineering 186

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech.

Technology 120

Technology Pitching Insurance Insurance 120

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Setting goals aligned with communications objectives. Reporting structure (e.g. who and how often).

Agency 51

Agency Measurement Resources Report 51

Onclusive

OCTOBER 7, 2021

Not all media contact and outreach tools for communicators are created equal. Request Demo. Modern technology has simplified building your pitch lists by allowing you to log into your online contact database and select your target authors with the click of a button—in a matter of minutes. Media Outreach Best Practices.

Media 195

Media Pitching Tools Resources 195

Onclusive

JANUARY 28, 2021

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. When choosing a technology platform, customer support can sometimes be overlooked – but it shouldn’t be.

Media 195

Media Customer Service Enterprise Technology 195

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. PR will be expected to shift the focus toward value-based communications, including the prevalent topic of health and safety, and corporate reputation will start taking center stage as a key success metric.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. Traditional retailers were on hand, presumably having sobering discussions about what new consumer technologies are a value-add for their businesses. Diversity makes headlines. What am I missing?

B2B 208

B2B Trends Retail Privacy 208

Onclusive

OCTOBER 4, 2021

Request Demo. We use a proven 3-step process to verify our media contact database: Onclusive’s artificial intelligence technology starts by analyzing the publication activity of millions of authors across the globe. Learn more about Onclusive’s media database or request a demo today. Highly Curated Author Profiles.

Industry 195

Industry Media Reputation Report 195

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Responsibilities. About Onclusive.

Software 150

Software Analytics Measurement Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Responsibilities. About Onclusive.

Software 150

Software Analytics Measurement Data 150

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented. Director, Global Corporate Communications, Mimecast. Lona Therrien.

Media 195

Media Software Analytics Measurement 195

Flack's Revenge

OCTOBER 11, 2017

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. Martin Jones , Cox Communications. It looks like it will be another great event.

Tools 149

Tools Leadership Technology Social Media 149

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. We’ll also discuss how this data can help you improve your communications performance.

Consumer 195

Consumer Publicity Media Analysis 195

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. To accomplish these tasks you need media monitoring technology that delivers. Do you know what clients and prospects are saying about you in real-time?

Software 0

Software Comparison Media System 0

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” At the same time, the words vendors use have shifted.

Media Relations 179

Media Relations Media Print Software 179

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.”.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The Google Analytics Demo Account solves these problems for us. Try The Demo Account Today!

Analytics 0

Analytics Google Data-Driven PR Training 0

Prowly

MARCH 12, 2025

REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? As a communication professional, you should monitor financial publications and business sections of newspapers to track how the news is being reported. Unless, of course, you're leveraging the right technology, such as coverage alerts and AI summaries.

Print 104

Print Strategy How To Newspapers 104

Offleash

APRIL 1, 2025

All In on the Future of AI GTC brings together the people and technologies shaping the future of artificial intelligence. For over a decade, weve gone all in with AI companies working at the forefront of innovation, helping them communicate with clarity, stand out in the market, and lead industry conversations.

Energy 64

Energy Conference Healthcare Construction 64

Critical Mention

MAY 12, 2021

Not only is paywalled content an issue for the many communications professionals trying to track their earned media, it is also a roadblock for PR pros trying to send pitches to authors at top tier outlets. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Radio 174

Radio Sports Journalism Analytics 174

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. If not impressions or AVEs, what should communicators be measuring?

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Hotels 195

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Typical tools include demos, explainer videos, analogies and metaphors. Hitting the Sauce.

Technology 177

Technology Comparison Case Study Video 177

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 95

Technology Software Resources Pitching 95

Onclusive

MAY 1, 2018

For investor relations and communications professionals, it is this color and insight that can make or break their company’s reputation in the market. Utilizing AI and insights-driven technologies can now aid in determining the right messages, measure the audience of their earnings news and build reports to advise on future messaging.

Software 150

Software Financial Measurement Report 150

Cision

MAY 23, 2017

However, with the risk/reward balance uncertain, many PR and communications professionals are hesitant to try something new. Initially, a rain jacket might seem out of place at the mecca of cool geek culture—unless it’s connected to music, technology, and the spirit of the event. So how do you decide whether to take a risk?

Industry 195

Industry Trade Shows Marketing Film 195

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. Cutting-edge technologies have revolutionized how sportswear is designed, manufactured, and perceived. Here are some ways they incorporate technology into their PR and marketing efforts.

Fashion 86

Fashion Sports Technology Apparel 86

NewsWhip

JUNE 1, 2023

The reality of that looks a bit different in the present day, but concerns around AI have been a high interest topic, especially when they’re coming from those who helped pioneer the technology. To see how you can build your own dashboard to monitor artificial intelligence or other topics, request a demo here.

Technology 147

Technology Film Viral Ethics 147