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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need.

Software 176
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20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

Consistency counts for a lot in many things, including marketing and communications. Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. If you like the advice I offer and need help, please keep in mind I do offer marketing and communications services for hire. was changing my profession.

B2B 151
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Data-Driven PR Campaign Planning: Part 2

Onclusive

Set your messaging, write the story. Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. It’s also useful to find out which reporters write for your competitors but not for your brand. . Distribute strategically and proactively.

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Sometimes B2B marketing just tries too hard

Sword and the Script

Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. We write or produce to please executives at the expense of helping customers and prospects to understand. This post is merely a musing.

B2B 142
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Top 7 Communication Resources

Critical Mention

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136
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Behind the Headlines With Al Comeaux

Cision

Al Comeaux, chief communications officer at Elevate, says authentic communication is key to delivering on your. In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need.