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The AI reality gap in corporate communications and public relations

Wadds Inc.

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. This accessibility has enabled individual practitioners to understand the potential of AI in management and functional communication roles. Bias is also an issue.

Corporate 111
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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. Brands that effectively leverage AI to deliver personalized experiences need strong communication strategies to educate audiences about these innovations.

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Three Pressing Questions in PR: What Students Want to Know

Deirdre Breakenridge

Together, we were blurring the lines and carving out the Modern Day Communicator. We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. Wanting to forge ahead with incredible energy and enthusiasm comes from within. Event Mentoring PR 2.0

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10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296
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Sustainable Spirits: How Eco-Friendly Practices Can Boost Brand Loyalty

5W PR

Water Conservation and Waste Reduction The distillation process is water-intensive, but innovative technologies and practices can significantly reduce water consumption. Distilleries can adopt various strategies, such as recycling, composting, and waste-to-energy conversion, to reduce their reliance on landfills.

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Newborn Abducted from Hospital and Social Media Saves the Day

Melissa Agnes

What types of negative situations could occur that your organization is responsible for managing and communicating throughout? How does social media and technology in general put you at risk? How have you, or could you, leverage social media and mobile technology as a crisis preparedness strategy? Photo credit: cbc.ca.

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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market.

Energy 59