ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. Or it would be siloed in the HR department, who never spoke with PR or communications. Today, employer branding is a business imperative.

Brand 333

Brand Branding Employee Engineering 333

PRSay

JANUARY 26, 2021

The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. The violence in our nation’s Capitol on Jan.

Crisis Communications 165

Crisis Communications Crisis Communications Leadership 165

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. . Traditional marketing functions are no longer set up to win. I look at it like a game of Go.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 185

Measurement Communications Analysis Data 185

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm.

Trends 151

Trends Communications Employee Enterprise 151

5W PR

MARCH 17, 2025

Major enterprises like JP Morgan Chase process over 1 billion security events daily through their monitoring systems. Regular vulnerability assessments should scan both internal and external-facing assets. Develop a detailed communication plan that outlines roles, responsibilities, and procedures for different types of incidents.

Crisis 78

Crisis System Analytics Analysis 78

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia.

Conference 256

Conference Content Marketing Marketing International 256

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 148

Internal International Tools Software 148

Prowly

DECEMBER 17, 2024

Great for corporations and enterprises, but less suitable for small to medium agencies or companies who are looking for different feature offerings. Established brands and agencies looking for enterprise-level solutions. However, they do offer custom options for an additional fee.

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Reputation 199

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

PR News

MAY 23, 2018

Externally, the communicator is a brand’s image champion and advance scout, interacting with the public and monitoring social conversations to spot trends and issues before they develop into full-blown crises. Inside the enterprise, internal communications help shape a company’s culture.

Communications 96

Communications Enterprise International Internal 96

Cision

MAY 25, 2016

Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your organization, why it is unique and how it can help solve your audience’s problems. What are some of the key components of a successful communication strategy?

Enterprise 227

Enterprise Groups Policies Conference 227

PRSay

AUGUST 15, 2019

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. As communicators, reaching deskless employees presents a common, but daunting, obstacle. Though we may feel confident in what people need to know, communicators should also put themselves in employee shoes.

Communications 108

Communications Employee Enterprise Local 108

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Hotels 195

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 173

Analysis Tools SMB Software 173

Prowly

JANUARY 29, 2025

What features are essential in handling crisis communication? Your crisis communication software should keep your media contacts fresh and organized, ready for quick outreach (and even quicker in crisis management times). Let's help you choose from the top crisis management tools available. What will you find in this article?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. The content is easy to interact with and share, and can help transform a press release from a one-dimensional vehicle into a multi-dimensional communications asset.

Video 117

Video Communications Strategy Product Launch 117

PRSay

JUNE 15, 2022

While June is generally celebrated as LGBTQ Pride Month across the United States, smart communicators know that celebrating and honoring Pride is a year-round activity. What are the implications for communicators? No: Continuing to write checks to anti-LGBTQ political leaders and causes while claiming to “support” the LGBTQ community.

Policies 165

Policies Community Corporate Enterprise 165

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below.

Storytelling 78

Storytelling Social Media International Internal 78

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. What will this mean for us as communicators who rely on media channels to tell stories, spread news, information, and insights?

Ethics 178

Ethics Publicity Enterprise Groups 178

PRSay

JUNE 4, 2024

PRSA has curated a wide range of professional development and educational resources, all designed to recognize and celebrate the LGBTQ+ population within and beyond the communications profession. an NGLCC-certified LGBT Business Enterprise. Check them out here. Is this the year that Pride Month becomes an afterthought?

Government 209

Government Employee Insurance Insurance 209

Onclusive

SEPTEMBER 23, 2019

Act as a liaison between cross functional stakeholders, departments, or collaborators providing status reports and ensuring effective flow of communication between groups . Proactively look for opportunities to meet internal customer and all stakeholder needs . Self-motivated and able to work with little or no direction .

Engineering 150

Engineering Enterprise Construction Software 150

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Typically, enterprise-size companies tend to be more concerned about data breaches.

Software 135

Software Enterprise Data International 135

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Seek communications help. Engaging LGBTQ communications professionals with experience is best.

Employee 201

Employee Community Leadership Enterprise 201

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ImPRessions - Crenshaw Communications

APRIL 3, 2018

When it’s a crisis communications nightmare about the highest of high stakes: nuclear war. Plus, communications technology plays a crucial role in the plot. Michael Corleone moves his family to Nevada as part of a larger reputation management initiative to establish the enterprise as a legitimate business. Lesson learned!

Tools 170

Tools Government Crisis Public Affairs 170

Waxing UnLyrical

SEPTEMBER 11, 2018

It is a difficult time to be a professional communicator. That is why one of the most valuable partners in professional communications is the legal department. It is somewhat more complicated for the single practitioner, who has to act as their own communications, legal, marketing, etc. Guest Post by John Friedman.

Communications 87

Communications Real Estate Ethics Enterprise 87

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication? Yes and no.

Corporate 159

Corporate Groups Local Enterprise 159

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. The same holds true with clients, partners, and internal bosses. Just as it’s important for communications pros to represent their clients’ value (and values!) Hang on to your credibility.

Agency 140

Agency Enterprise Retail Energy 140

Waxing UnLyrical

JULY 13, 2015

Like most things in life, communication starts in your own backyard. It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications?

Internal 40

Internal International Communications Employee 40

Sword and the Script

JUNE 23, 2015

How to Energize the Enterprise for Content Marketing. It’s been invaluable at raising internal awareness – at all levels – about what we are trying to do. The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script. Scale is the number one challenge facing marketers today.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Agility PR Solutions

NOVEMBER 26, 2018

Business communications is the lifeblood of any enterprise. Its success largely depends on the effectiveness of those communication with both internal and external audiences, and the ability to build good relationships to boost productivity and the bottom line.

Communications 60

Communications Enterprise Internal International 60

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Then there’s the specific technical skills of media relations and internal communications. Internal communications can be challenging at large companies.

International 67

International Internal Conference Public Affairs 67

ISEBOX

FEBRUARY 26, 2016

Needless to say, Oktavia put the heat on her communications team to be ready to push out the story and get coverage the minute the FDA approves their drug. if you are a pharmaceutical communications professional, you know Oktavia’s task list all too well. It was critical to beat the competition to the press. Speed matters.

Pharmaceuticals 70

Pharmaceuticals Communications International Internal 70