Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. What metrics are communicators tracking? On donations?

Measurement 143

Measurement Communications Survey Web 143

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. NEO Messaging applications for communications & PR pros. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

DECEMBER 6, 2021

Just having media monitoring in place is no longer sufficient for PR and communications success. Social media monitoring also allows communicators to gather customer feedback and pinpoint influential opinion leaders who can help shape a brand’s public image. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Cision

MAY 17, 2016

In order to properly track the sales journey from start to finish, understand financial outcomes and connect communication to those outcomes, you’ll also need to incorporate an integrated PR software solution and marketing performance management system. Here are three tips to help your brand set itself up for measurement success.

Measurement 168

Measurement Strategy System Enterprise 168

Cision

JANUARY 28, 2016

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. To understand your social strategy’s impact, you need to set specific, measurable goals. Read the free white paper today!

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Content is not just communication, it’s a product. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. . Get A Bird’s Eye View.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. And tools like Copyleaks will become more important for PR firms and other businesses to protect sensitive data at the enterprise level. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

PRSay

NOVEMBER 19, 2020

Just like social enterprises, these companies were founded by visionaries with a desire to change the world. But they still measure success according to hard metrics such as user acquisition and retention — and of course, by almighty sales. As communications professionals, we know what will resonate with the public and what will not.

Communications 170

Communications Survey Enterprise Radio 170

5W PR

MARCH 17, 2025

Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. Major enterprises like JP Morgan Chase process over 1 billion security events daily through their monitoring systems.

Crisis 78

Crisis System Analytics Analysis 78

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Staying on top of the latest trends, technologies and strategies is paramount. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing International 256

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. First, impressions measure how often your content is displayed to users, providing insights into your ability to reach your target audience effectively. How to measure media impressions and reach for PR?

Media 104

Media Measurement SEO Instagram 104

Prowly

DECEMBER 17, 2024

Great for corporations and enterprises, but less suitable for small to medium agencies or companies who are looking for different feature offerings. Established brands and agencies looking for enterprise-level solutions. Might not be great for smaller teams who can't afford the hefty price up-front for a full year.

Comparison 104

Comparison Software Tools Analytics 104

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption. Count shares.

Measurement 129

Measurement Analytics Tools Survey 129

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors.

Real Estate 195

Real Estate Media Analytics Enterprise 195

ImPRessions - Crenshaw Communications

JUNE 12, 2020

From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. appeared first on Crenshaw Communications. Yet businesses continue to fall short when it comes to diversity, equity and inclusion (DEI) in the workplace.

Technology 248

Technology Company Enterprise Community 248

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. To learn more about this partnership, please contact us at info@onclusive.com.

Company 150

Company Enterprise Measurement Social Media 150

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Akeroyd: “For all of us in the earned media profession, we’ve always known the value, but we’ve struggled to measure it.”.

Communications 96

Communications Interviews Software Data 96

Prowly

JANUARY 29, 2025

What features are essential in handling crisis communication? Your crisis communication software should keep your media contacts fresh and organized, ready for quick outreach (and even quicker in crisis management times). Let's help you choose from the top crisis management tools available. What will you find in this article?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Stuart Bruce

MAY 20, 2016

If accounting is to give value it should learn to measure and report them appropriately. What does this mean for public relations and corporate communications professionals? An article by Noel Tagoe, executive director of CIMA Education also highlights another recent report by CIMA and Oracle.

Reputation 94

Reputation Measurement Branding Brand 94

Shift Communications

OCTOBER 21, 2014

It can certainly be hard to find a way to be engaging if your company specializes in things like enterprise cloud storage and virtualization. As the report shows, those companies who said they had a documented strategy found themselves to be more efficient, more consistent and better at measuring their overall program’s effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. Billion dollar PR vendor Cision has made more than $1bn of acquisitions in the past five years in a bid to develop cloud based workflow for the communications and public relations industry. It’s hard not to be impressed by Cision.

Enterprise 111

Enterprise Media Software Measurement 111

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Seek communications help. That’s true equality.

Employee 201

Employee Community Leadership Enterprise 201

Sword and the Script

AUGUST 4, 2020

Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” Talkwalker characterized the product as “social measurement and audience insights software.” The company added “Essentials” and “Pro” versions to its traditional model it’s now calling “Enterprise.”

Media Relations 179

Media Relations Media Print Software 179

Cision

MARCH 24, 2017

Jody joins the agency with an extensive background in communications. This is the great debate in PR: how do we measure what we do and prove its value? How do you help brands create communication that inspires action? The communication and PR industry is constantly evolving. How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Cision

MARCH 7, 2016

Break down silos by having the communication team sit down with representatives of each department to understand their individual needs and discuss how social can further the company’s overall objectives. Measure Results. Social media has been around for a decade, but only 42 percent of marketers have confidence in their measurement.

How To 120

How To Enterprise Social Media Customer Service 120

Sword and the Script

JUNE 23, 2015

How to Energize the Enterprise for Content Marketing. More than just documenting wins,you have to create the opportunity to document wins, to the point where everything you produced is tagged so it can be measured in analytics. The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

PRSay

MAY 15, 2024

The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. Communicators have long advocated for the importance of defining the crisis on the organization’s own terms and avoiding being defined by critics, competitors and media. What does this mean for crisis communications?

Crisis 140

Crisis Crisis Management Crisis Communications Journalism 140

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 78

Communications Measurement Tools Enterprise 78

Presspage

DECEMBER 2, 2021

Typically, enterprise-size companies tend to be more concerned about data breaches. Team size, risks, and reputation management all play a role in explaining why a lot of global enterprises consider security as a key factor when choosing a partner or service provider for their businesses.

Software 135

Software Enterprise Data International 135

Cision

MAY 3, 2016

Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. If you take notice of which media outlets mention specific terms related to your industry most, you can better target your outreach,” says Stacey Miller, Cision’s senior manager, communications.

Branding 120

Branding Brand Nonprofit Software 120

Cision

MAY 4, 2015

As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators. Let’s jump right into some of the new ways these platforms will help you meet your communication goals: Cision Social Edition. Ensure compliance with industry regulations.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. Until recently few PR agency or communication team budgets had a line item for tools.

Tools 135

Tools Software Enterprise Measurement 135