ImPRessions - Crenshaw Communications

APRIL 27, 2021

Dark Reading is perfect for enterprise IT and network security professionals, providing the most up-to-date information about products, management strategies, architectures and security policy. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances.

Enterprise 296

Enterprise Journalism Trends Resources 296

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

As we close out 2021, we are seeking a Content Director, Account Supervisor and a Senior Account Executive to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) The ideal team member will have worked with various top B2B tech companies (e.g., Please share!

Communications 156

Communications Enterprise Retail B2B 156

Onclusive

DECEMBER 14, 2021

Media relations, an essential communications and PR cornerstone, is powered by a robust media database. While multiple companies offer media database and outreach solutions to communications pros, not all of them are created equal. PR Manager, Enterprise Company. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Cision

JANUARY 28, 2016

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. When you’re operating a social strategy at the enterprise level, the widespread scale of your efforts can be overwhelming.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

ImPRessions - Crenshaw Communications

MARCH 6, 2023

Congratulations to Crenshaw Communications VP, enterprise tech and business development, Sasha Dookhoo, who was recently recognized as part of Ragan’s Top Women in Communications Awards. As VP, Sasha oversees strategy and execution for many of the firm’s sales tech and other enterprise technology clients.

Agency 156

Agency Communications Enterprise B2B 156

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. Cooler Screens, Digital Remedy, and Yahoo were among the companies named to the Digiday Technology Awards shortlist. The Digiday Technology Awards recognize the technology modernizing media and marketing.

Communications 156

Communications Enterprise Sports Technology 156

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. Before Adweek, she served as a media technology analyst at Digitas North America.

Agency 156

Agency Communications B2B Enterprise 156

Onclusive

JULY 13, 2021

NEO Messaging applications for communications & PR pros. Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Hotels 370

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Content is not just communication, it’s a product. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. .

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

5W PR

MARCH 17, 2025

The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise. Major enterprises like JP Morgan Chase process over 1 billion security events daily through their monitoring systems. million compared to slower responses.

Crisis 78

Crisis System Analytics Analysis 78

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference . PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Great for corporations and enterprises, but less suitable for small to medium agencies or companies who are looking for different feature offerings.

Comparison 104

Comparison Software Tools Analytics 104

Flack's Revenge

NOVEMBER 26, 2019

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. So just adding “technology” to PR does not shed much light. Getting press coverage for enterprise tech vs. chips vs. telcos are all very different challenges.

How To 207

How To Enterprise Government Technology 207

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Dates: June 9-12, 2019. Location: Vancouver, British Columbia.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations. research, duties and projects as required.

B2B 203

B2B Policies Case Study Enterprise 203

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. What are a few of the more positive aspects of AI for communicators to know?

Enterprise 187

Enterprise Technology Tools Privacy 187

Onclusive

JANUARY 28, 2021

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. When choosing a technology platform, customer support can sometimes be overlooked – but it shouldn’t be.

Media 195

Media Customer Service Enterprise Technology 195

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. Why a suite of communications technology services is better than platform solutions. 00:00:46-8#. 00:03:23-0#.

Measurement 109

Measurement Video Technology Enterprise 109

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

Agility PR Solutions

NOVEMBER 21, 2021

Communicators have increased their prioritization of brand language to enhance cross-channel customer engagement, but new research from brand language optimization firm Phrasee reveals growing stress over creating high-quality content amidst constant change.

Enterprise 146

Enterprise Branding Brand Marketing 146

The Hoffman Agency

FEBRUARY 3, 2025

Silicon Valley, CA February 3, 2025 The Hoffman Agency, a global communications consultancy, today announced the appointment of Margaret Carpo as Senior Vice President, where she will spearhead the expansion of the enterprise and deep tech practice based out of Hoffmans San Jose headquarters.

Enterprise 36

Enterprise Storytelling Agency Leadership 36

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. B2B tech enterprise firms have a natural advantage in harvesting data for storytelling.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. There are some PR tactics that can help. 6 PR tactics to differentiate your brand.

Branding 196

Branding Brand Reddit B2B 196

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Akeroyd: “There was a tipping point of customer feedback about, ‘What is the big next thing my customers need?’

Communications 96

Communications Interviews Software Data 96

PRSay

OCTOBER 3, 2016

” Well, for those of us in the communications industry, this may be playing out right before our eyes. Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.” This presents a great opportunity, particularly for us as communications professionals.

Mobile 129

Mobile Enterprise Employee Technology 129

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Save the phone for calls to mom. Don’t call.

Pitching 160

Pitching Media Enterprise Media Relations 160

Stephen Waddington

MARCH 24, 2021

Key themes emerging from the review include: International culture: East vs West The role of PR professionals in tackling misinformation and protecting the truth The who-to-work-for dilemma Building trust and accountability Avoiding purpose washing “There’s no shortage of ethical challenges facing communicators right now.

Ethics 178

Ethics Publicity Enterprise Groups 178

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job.

Communications 118

Communications How To Banking Government 118

Onclusive

NOVEMBER 17, 2021

With Onclusive’s enterprise-grade social listening technology, you can monitor mentions of your company, competitors, topics, and influencers, as well as social sentiment, across major social networks in real time.

Analysis 195

Analysis Media Reputation Trends 195