Deirdre Breakenridge

SEPTEMBER 9, 2019

Although I’ve shared some of the ways leaders are disappointing Millennials in previous posts, here’s the good news … you’re getting a few things right in your communication and it’s appreciated. Takes the time to communicate through videos. Communicates in earnest and follows up with action.

Ethics 218

Ethics Exercises Energy Corporate 218

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Capitalism fettered by democracy demands that truths be told, even if they make us uncomfortable. This is good for business and good for our country.

Brand 253

Brand Branding Government Ethics 253

Polaris

NOVEMBER 17, 2014

The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Deirdre Breakenridge

JANUARY 2, 2020

Today, as a result of this reflection and realizing my research had uncovered a new Mode of Operation or communication model, I’m focusing on a FEEL roadmap in 2020; adding FEEL to all of my communications. How much do you use FEEL in your communication through all of your channels?

Exercises 204

Exercises Video Interviews Communications 204

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). Neither can a communications counselor. Communications professionals are valuable resources. Consider looking at your communications and public relations counselors this same way. The comparisons between lawyers and communications professionals are endless.

Communications 99

Communications Comparison Exercises Interviews 99

Waxing UnLyrical

SEPTEMBER 20, 2018

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. Public relations is just that … open and honest communication with those publics who turn to us for advice, guidance, simple “do’s and don’ts.” You can’t handle the truth.”. Should we, or shouldn’t we?”…“What What do we say?”…“What

Ethics 74

Ethics Nonprofit Guidelines Exercises 74

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 79

Ethics How To Training Employee 79

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. ” Test those waters again and again and watch the work and work ethic improve. The best part? The group didn’t miss a beat on any of their existing assignments.

Internal 120

Internal International Exercises Ethics 120

Wadds Inc.

APRIL 19, 2023

It is itself an exercise in public relations. Ethics in public relations practice can be a challenging issue. Dinan is currently Head of the Division of Communication, Media and Culture at the University of Stirling. A Century of Spin presents a persuasive case for why the profession should constantly be vigilant on ethics.

Ethics 105

Ethics Government Corporate Exercises 105

PRSay

APRIL 11, 2018

Last year I passed an important milestone in my career: I had 10-plus years of experience in communications. As an English major with a minor in communications, I learned most of my PR skills on the job. As an English major with a minor in communications, I learned most of my PR skills on the job.

Exercises 113

Exercises Corporate Ethics Study 113

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. The Severe Acute Respiratory Syndrome (SARS) and Bird Flu outbreaks at the turn of the century were both precursors of a global pandemic.

Government 132

Government Crisis Exercises Retail 132

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. AI compliance ensures that PR campaigns are conducted ethically, with respect for individuals’ rights and without promoting harmful content. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines Exercises 64

Wadds Inc.

OCTOBER 12, 2023

The quality of the outputs will depend on the quality of the prompts and the number of iterations, but the exercise takes less than ten minutes. We’re helping several agency clients and in-house communication teams work through AI risk and opportunity issues. The impact on labour is clear. Please let me know if you need support.

Publicity 105

Publicity Tools Exercises Ethics 105

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 83

Brand Branding Marketing Ethics 83

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. Read or view the video below to get their take on the industry. The traditional agency model is failing.

Sports 245

Sports Agency Creativity Industry 245

Contently - Strategy

DECEMBER 1, 2022

It’s a clear, simply stated framework for communicating why your product is the right purchase for your target customers. A value proposition is simply written text that communicates your value using your USPs as a foundation. Is ethical manufacturing a priority? What Makes Good Brand Messaging?

Strategy 131

Strategy Brand Branding How To 131

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. It has become the cornerstone of successful communication strategies. This involves being genuine and sincere in communication.

Crisis 85

Crisis Airlines Social Media Crisis Communications 85

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. What other ethics issue did you want to discuss? What does that mean ultimately?

Ethics 106

Ethics Data Training Agency 106

Shift Communications

JANUARY 4, 2019

Simultaneously, I worked as a physical therapy aide and learned how to perform electrical stimulation, heat therapy and various exercises to help rehabilitate patients. My first job out of college was at an ear, nose and throat doctor’s office where I learned my fair share about hearing aids, patients, health issues and basic career skills.

Healthcare 74

Healthcare Publicity Exercises Ethics 74

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. The exercise was highly subjective and so is the analysis and interpretation of the data. You can read the paper reporting this project by following this link.

Tools 100

Tools Analysis Technology International 100

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Karen Freberg

NOVEMBER 25, 2020

In person exercises, engaged conversations with guest speakers, breakout sessions, and mini presentation / collaboration sessions. I absolutely LOVE the phrase our dear family friend John would say about working with neuroscience graduate students on work ethic by saying “I do not expect you all to work harder than I do.”

Meeting 96

Meeting Course Guidelines Education 96

Cision

JUNE 29, 2015

Good communication is predicated on goodwill that you generate with many different stakeholders. Want more crisis communication tips? “It is the unspoken ethic of all magicians to not reveal their secrets.” Not only were they the primary antagonists of these documentaries, but they were really good antagonists.

Study 120

Study Writing Facebook Groups 120

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. I think organizations have always had to deal with multilateral communication, but they often didn’t realize it.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing is a strategic communications program that can produce leads, but how you do that has to be subordinate to the audience building goals if you want the program to be successful. This is an exercise that occurs over months and years.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

PR in High Definition

JULY 22, 2019

This is something all of us in communications should be wary of. Then, of course, there’s the crisis communications element. The rapid development of AI-powered tools has moved video doctoring from a primitive exercise often undertaken for fun, to a calculated misinformation tactic for bad actors. There is hope, however.

Media 74

Media Viral Video Newspapers 74

Barokas

JANUARY 7, 2019

And since this article is being read mostly by marketing executives and communications professionals, I’m willing to bet that many of you share in my drug of choice. Here are a few on the communications front that you can try on for size…. Ashley, Barokas Communications Director of Content. I’m a junkie. Need some inspiration?

Case Study 60

Case Study Construction Exercises Media Training 60

Reputation Us

JANUARY 4, 2016

Meanwhile, “Healthcare executives must consider another potent, and often more far-reaching risk of suffering a mega-breach,” explains Casey Boggs, president of LT Public Relations, a communications firm that specializes in healthcare, legal and crisis communications. ” Strategy #3 Get Ready for New Attack Methods.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. Questions Are the Answer: How to Look Inward for an Outward Purpose.

Employee 62

Employee Leadership Exercises Mobile 62

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52