5W PR

FEBRUARY 3, 2025

PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines. Organizations that invest in establishing clear values and maintaining consistent communication channels fare better when faced with public criticism.

Reputation 78

Reputation Brand Branding Crisis 78

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

Ethics 88

Ethics Guidelines Reputation Privacy 88

ImPRessions - Crenshaw Communications

MAY 31, 2024

We heard from Laura Minskere of Mediju Tilts, Andrew Cross of Walker Sands, Kristina Laco of Communications Office Colic Laco & Partners, with skillful moderation by Randall Kirsch of Jackson Spalding. As communicators, we must help clients maximize its upside and mitigate its risks. Generative AI is the elephant in the room.

Trends 203

Trends How To Ethics Reputation 203

Waxing UnLyrical

MARCH 12, 2013

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. Ethical public relations practice is not an “either/or” thing.

Ethics 84

Ethics Publicity Guidelines Government 84

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. I first met Tatevik when I was looking to expand the ethics cases outside of the US. What is the most difficult ethical challenge you’ve confronted in your career?

Ethics 53

Ethics How To Crisis Internal 53

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Capitalism fettered by democracy demands that truths be told, even if they make us uncomfortable. This is good for business and good for our country.

Brand 253

Brand Branding Government Ethics 253

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Transparency builds trust and ensures a more ethical and authentic advertising landscape for all.

Guidelines 89

Guidelines Brand Branding Advertising 89

Polaris

NOVEMBER 17, 2014

The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

FEBRUARY 24, 2025

According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects. Research by McKinsey shows that organizations with strong stakeholder relationships recover faster from crises.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go She discusses a number of important ethics issues, including: How do we ethically ask questions in research? Go Gators! –

Ethics 94

Ethics How To Survey Interviews 94

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 173

Analysis Tools SMB Software 173

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Waxing UnLyrical

SEPTEMBER 11, 2018

It is a difficult time to be a professional communicator. The question of ethics is one that seems simple, but can become quite complex. Certainly, there are legal ethics, and there are parameters and guidelines that are encoded in law that must be followed. Guest Post by John Friedman.

Communications 87

Communications Real Estate Ethics Guidelines 87

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising.

Technology 170

Technology Strategy Privacy Healthcare 170

PRSay

SEPTEMBER 29, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 115

Ethics Guidelines Print Groups 115

Waxing UnLyrical

SEPTEMBER 20, 2018

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. Public relations is just that … open and honest communication with those publics who turn to us for advice, guidance, simple “do’s and don’ts.” You can’t handle the truth.”. Should we, or shouldn’t we?”…“What What do we say?”…“What

Ethics 74

Ethics Nonprofit Guidelines Exercises 74

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

Healthcare 70

Healthcare Ethics Communications System 70

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. Joining me this week is Alex Dance , the Managing Director of ERA Communications in Cambodia. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait.

Ethics 86

Ethics Radio Sports Facebook 86

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. As print communication has declined in favor of digital, publishers have had to look for new ways to support their organizations.

Advertising 90

Advertising Advertising Ethics Guidelines 90

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 60

Ethics Data Privacy Publicity 60

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. Understanding what ethics in measurement means can be varied.

Ethics 56

Ethics Measurement Reputation Guidelines 56

PRSay

SEPTEMBER 28, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 90

Ethics Construction Guidelines Television 90

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. There must be some guidelines. Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. PR professionals “can’t sit around and talk about generative AI,” Perry said. “We

Communications 73

Communications Guidelines Technology Tools 73

Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage.

Automotive 77

Automotive Policies Employee Corporate 77

Axia PR

DECEMBER 1, 2023

PRSA Unveils New Guidelines for Ethical AI Use in PR PR Lessons Learned from Cyberattack on the World’s Largest Bank 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce

Guidelines 71

Guidelines Banking Ethics Crisis Communications 71

The Hoyt Organization

JULY 22, 2024

It equips them with techniques to stay calm and composed so that they can communicate effectively and instill confidence in their organization. Legal and Ethical Considerations Untrained executives can inadvertently raise legal issues or ethical concerns during interviews. This is key during a crisis when emotions run high.

Media 79

Media Training Ethics Media Training 79

PRSay

JANUARY 11, 2024

While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains. Each year, I’m disappointed by submissions that omit crucial elements, such as a well-crafted communications plan or thoughtful insights and analysis. Always include your communications plan.

Case Study 95

Case Study Nonprofit Guidelines Ethics 95

Landis PR

OCTOBER 30, 2023

Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. This post will cover five critical areas of AI compliance for PR pros and why it should be a priority.

Privacy 64

Privacy Ethics Guidelines Exercises 64

5W PR

JUNE 20, 2023

There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. It can be used to demonstrate the center’s commitment to supporting the community. This approach helps build trust.

Marketing 88

Marketing How To Ethics Insurance 88

Waxing UnLyrical

FEBRUARY 22, 2012

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. PRSA’s Code of Ethics presents clear guidelines on the ethical considerations that public relations professionals should embrace when representing clients or employers.

Ethics 75

Ethics Nonprofit Guidelines Banking 75

Contently - Strategy

SEPTEMBER 11, 2024

Familiar imagery acts as a bridge between the past and present, not solely for nostalgia’s sake but to communicate universality, durability, and trust. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Marketing Strategy Brand 52

5W PR

JUNE 11, 2024

PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures. PR facilitates open communication channels among these entities. Messages and communication channels can then be tailored to this audience for maximizing impact.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

DECEMBER 18, 2023

What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. What other ethics issue did you want to discuss? And years later I’m like, it was fascinating. What do you mean by responsible use of data?

Ethics 106

Ethics Data Training Agency 106

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78