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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.

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PR Ethics in the Digital Age

Ronn Torossian

Learn how PR professionals navigate ethical challenges in digital communication, including AI transparency, influencer partnerships and data privacy in modern practices. The post PR Ethics in the Digital Age appeared first on.

Ethics 195
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Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

Ethical practices serve as the foundation for effective crisis prevention and management. Building an Ethical Foundation Organizations need robust ethical frameworks before crises emerge. Companies like Patagonia demonstrate how embedded ethics create resilience.

Ethics 78
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time. How do you make people feel safe?

B2B 179
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Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

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The Impact of AI, Automation, and Analytics in Modern PR Strategies

5W PR

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. They can identify subtle shifts in public opinion, track brand mentions across different languages, and measure the emotional impact of communications.

Analytics 146
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A Foundation in Ethics Is Built in Our Childhood

PRSay

According to Michael Josephson, founder and president of the Joseph & Edna Josephson Institute of Ethics , one of the central pieces of teaching children about ethics is that “parents need to have a focused notion of what values are important to the family.” Many of us grew up with family values. Remember Pinocchio?).

Ethics 266