Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

Healthcare 68

Healthcare Ethics Communications System 68

Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time. How do you make people feel safe?

B2B 144

B2B Software Ethics Leadership 144

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. So, was Definers ethical? Facebook’s posture under pressure should surprise no one.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern. PR facilitates open communication channels among these entities. However, its potential is often clouded by uncertainty and doubt.

Privacy 78

Privacy Media Transportation Crisis Communications 78

PRSay

JULY 12, 2024

PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security.

Trends 176

Trends Publicity Survey Privacy 176

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

It will dramatically influence communications and provide new avenues for PR – but only for those professionals who choose to harness it. While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics. We saw newsrooms grapple with rules for AI throughout 2023.

Report 182

Report Policies Survey Ethics 182

5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. They want to create a future where security and ethics work together, where innovation saves lives, and where defense tech companies are seen as responsible partners working towards a safer world.

Industry 78

Industry Publicity Ethics Privacy 78

Stephen Waddington

JULY 1, 2021

It sets out the urgent need for organisations to act on issues related to CDR and provides a framework to support leaders with planning and communication. For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online.

Corporate 141

Corporate Report Privacy Government 141

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Compliance involves safeguarding user privacy, avoiding biases and maintaining data security. Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64

Privacy Ethics Guidelines System 64

5W PR

JULY 2, 2024

This could involve tailoring press releases to specific media outlets, responding thoughtfully to social media comments, or crafting targeted communication campaigns aligned with audience demographics and interests. This human touch fosters a sense of community and belonging, laying the groundwork for a positive brand perception.

Ethics 78

Ethics Media Privacy Analysis 78

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 140

Analysis Tools SMB Software 140

Bianchi Biz Blog

AUGUST 3, 2023

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. Others may want to allow the use of AI tools to draft documents, content and communication.

Automotive 77

Automotive Policies Employee Corporate 77

5W PR

JULY 11, 2024

In this dynamic environment, effective communication has never been more critical. However, they also raise ethical questions about data privacy and manipulation. Effective communication builds rapport with audiences and fosters a sense of trust and reliability. In today’s digital age, everyone has a platform.

Media Training 78

Media Training Training Media Privacy 78

Presspage

FEBRUARY 15, 2024

Empowering Investor Relations Officers through Data-Driven Insights Data analytics is transforming IR by enabling tailored communication for different investor groups. Such proactive communication shapes the narrative positively and prevents issues from escalating. Takeaway Embracing data analytics in IR is a no-brainer.

Analytics 78

Analytics Data Ethics Privacy 78

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? The issue is compounded by tightening budgets within agencies and communication teams.

Publicity 141

Publicity Case Study Privacy Ethics 141

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. They discussed the ethics of data sourcing and activation to a packed room in Aria. Are they really worth the data privacy trade-off? The post 6 B2B Tech Trends From CES 2020 appeared first on Crenshaw Communications. CCPA has an impact.

B2B 208

B2B Trends Retail Privacy 208

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. Consumers expect company managers to act ethically and responsibly; to deliver consistent, stable performance; and to provide frequent, credible communication.

Study 105

Study Consumer Company Privacy 105

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. What are a few of the more positive aspects of AI for communicators to know?

Enterprise 184

Enterprise Tools Technology Privacy 184

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations law can touch on copyright law, privacy law, and ethics. A good PR person will help you craft a clear message, communicate it to reporters, and guide you to the appropriate legal resources. This is important: You could be on the hook if you overstate information about your company.

Strategy 100

Strategy Privacy Ethics Resources 100

Deirdre Breakenridge

JANUARY 18, 2022

I scored lowest (love of mission) in the area that I expected and higher (or highest) in those areas that I expected (empathy and ethics), as well. Not that being a private person is a ‘bad’ thing, it’s just that I tend to use that privacy as a way to shut people out (i.e., If anything, it showed me where I could ‘go’ from here.

Blogging 239

Blogging Ethics Social Media Privacy 239

The Hoyt Organization

SEPTEMBER 8, 2023

For instance, fostering strong relationships with clients, understanding contextual nuances, and strategically navigating complex communication landscapes are skills that require human judgment and interpersonal abilities. Then they need to take the right steps in ensuring that it is implemented ethically.

Publicity 90

Publicity Ethics Analysis Data 90

Stephen Waddington

DECEMBER 10, 2018

Contribution to debate on media ethics With debates raging over the press coverage of Brexit and concerns over so-called fake news on both sides of the Atlantic, the lessons of Leveson were more relevant now than ever, according to Kingston University's Professor of Journalism Brian Cathcart.

Education 60

Education Ethics Journalism Media 60

PR in High Definition

JUNE 28, 2023

Ethical issues Clare also referenced Microsoft’s responsible AI principles – fairness, reliability and safety, privacy and security, inclusiveness, transparency, and accountability – making the particularly significant point that these are continually reviewed and updated. It took only two months to achieve 100 million users.

Ethics 62

Ethics Technology Privacy Government 62

Landis PR

FEBRUARY 5, 2024

It’s not just about creating buzz; it’s about strategic communication that connects with your target audience. Investors and partners may require more formal communication, like press releases and reports. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns.

Publicity 59

Publicity Privacy YouTube Analysis 59

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And caught fire it has. Being a old long-serving PR professional means I have seen a lot of technology come and go. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And caught fire it has. Being an old long-serving PR professional means I have seen a lot of technology come and go. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. What is the most difficult ethical challenge you ever confronted at work? Here’s the ideal world.

Ethics 79

Ethics Privacy Data Financial 79

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum. Brands (NYSE: YUM).

Software 120

Software Pitching Ethics Technology 120

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 102

Privacy Google Advertising Advertising 102

PRSay

APRIL 25, 2018

I may be upset by Facebook’s lack of ethics. And in a recent survey of smartphone users, 73 percent of people in that same demographic reported they communicate with Facebook Messenger, with only 30 percent claiming to use WhatsApp. Millennials are apathetic about digital privacy. And Facebook is worth that risk.

Facebook 135

Facebook Privacy Data Survey 135

Ethical Voices

FEBRUARY 12, 2024

Joining me on this week’s episode is Christie Goodman , the director of communication for the Intercultural Development Research Association. Possibly including your walking ethical challenge of your boss, what is the most difficult ethical challenge you’ve ever confronted in your career? It was virtual.

Ethics 80

Ethics Nonprofit Community Examples 80

Stephen Waddington

FEBRUARY 24, 2020

They must work in tandem with tech developers to ensure new technology is sufficiently regulated and ethically implemented. Our members are often the intermediaries between organisations and the public. They hold an extremely powerful - and privileged - position. The Council give us a route to achieve that.

Government 78

Government Policies Ethics Media 78