Onclusive

APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

PRSay

OCTOBER 16, 2020

With voting rules varying from state to state, communicators can help Americans understand the logistics of receiving and casting their ballots, according to representatives of voting-rights organizations who participated in an Oct. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee. Check Vote411.org

Communications 201

Communications Nonprofit Employee Local 201

5W PR

NOVEMBER 7, 2024

Beyond nutrition plans and exercise regimens, GLP-1 medications are sought after for their effectiveness in managing weight loss, often as part of an integrated lifestyle plan.

Communications 78

Communications Education Storytelling Consumer 78

Reputation Us

NOVEMBER 15, 2021

It is advisable to manage your reputation daily—a good habit to regularly exercise. Exercise Your Reputation. “If Insurance will not protect you from harmful damage; it is not a substitute for creating a solid crisis communication plan.”. Regular Training = Best Results.

Insurance 97

Insurance Insurance Exercises Reputation 97

Melissa Agnes

OCTOBER 13, 2014

.’s Emergency Management Conference, where I put city officials through a simulated earthquake exercise. Using Agnes + Day’s crisis simulation platform , the exercise simulated the digital noise that is a guaranteed result of any crisis or emergency today. The simulation is only one part of the exercise.

Crisis Management 228

Crisis Management Crisis Exercises Crisis Communications 228

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Deirdre Breakenridge

NOVEMBER 26, 2014

PR and communication professionals need to challenge themselves by moving out of their comfort zones to Tech Test different technology platforms, resources, apps, etc. We’re moving into the year of the PR Tech Tester.

Exercises 264

Exercises Technology Education Resources 264

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

MARCH 15, 2023

It’s helpful to communicate that this problem deserves to be a very high priority, and that getting to work on solving it isn’t daunting. This exercise makes the solution feel less abstract, and it helps the reader feel empowered to get moving on it right away without disrupting their entire day. What do they say?”

Construction 294

Construction Pitching Exercises B2B 294

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

5W PR

MARCH 5, 2025

Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared. This guide examines proven approaches for managing AdTech crises, drawing from real cases and expert insights.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Planning the Drill Start with detailed objectives for each exercise. Document expected outcomes and establish clear evaluation criteria.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

FEBRUARY 28, 2025

Success in this field demands an understanding of various international markets, regulatory frameworks, and communication strategies that work across different cultures and business environments. Different regions respond to varying communication styles. Anti-corruption laws like the U.S.

Internal 78

Internal International Crisis Management Technology 78

5W PR

MARCH 17, 2025

Communication Strategy: Building Trust Through Transparency Clear communication protocols are essential before, during, and after security events. Develop a detailed communication plan that outlines roles, responsibilities, and procedures for different types of incidents. The challenge lies in extracting actionable insights.

Crisis 78

Crisis System Analytics Analysis 78

5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups. Start by acknowledging the issue and sharing what you know.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. Now they’re going to think about diet, exercise and all the things you’ve been talking about. Be credible” is the public health crisis communicator’s mantra.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Deirdre Breakenridge

JANUARY 2, 2020

Today, as a result of this reflection and realizing my research had uncovered a new Mode of Operation or communication model, I’m focusing on a FEEL roadmap in 2020; adding FEEL to all of my communications. How much do you use FEEL in your communication through all of your channels?

Exercises 204

Exercises Video Interviews Communications 204

Melissa Agnes

FEBRUARY 8, 2015

Crisis simulations are an amazing way to test your crisis plan and strengthen your team’s crisis communication skills. ”; “who should be involved in the exercise?”; This episode of The Crisis Intelligence Podcast discusses: What a crisis simulation is and why it’s such a rewarding exercise.

Crisis 165

Crisis Exercises How To Crisis Management 165

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Here’s a useful exercise for PR people: go back to the first things you wrote in PR and see if they can be trimmed. The post Writing For Journalism And Writing For PR: How They Differ appeared first on Crenshaw Communications. Compare then and now. What have you learned that makes a difference? A little perspective goes a long way.

Writing 294

Writing Journalism Pitching Report 294

Cision

OCTOBER 4, 2017

Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? A helpful exercise is to put yourself in the shoes of a journalist. Multimedia is a crucial component to impactful modern-day journalism. How long did people spend reading it? Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Exercise control during the interview. The post PR Tips For Successful Media Training appeared first on Crenshaw Communications. A top media coach will offer ways to politely pivot or rephrase any question that is uncomfortable or irrelevant and move toward a better response – within reason.

Media Training 282

Media Training Training Media Interviews 282

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. Is your legal department prepared to work in conjunction with your IT and communication departments to help protect the organization’s reputation and legal rights?

Crisis 203

Crisis How To Exercises System 203

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. This shift represents more than just a trendit’s a fundamental change in how organizations communicate their stories and values.

Brand 78

Brand Branding Storytelling Exercises 78

Solo PR Pro

NOVEMBER 10, 2020

Neither can a communications counselor. Communications professionals are valuable resources. Consider looking at your communications and public relations counselors this same way. The comparisons between lawyers and communications professionals are endless. Identify the strong communications professionals from the weak.

Communications 99

Communications Comparison Exercises Interviews 99

Ishmael's Corner

DECEMBER 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Exercising restraint that would have made my mom proud, I found plenty of other topics to parachute into.more. What a weird year.

Storytelling 146

Storytelling Exercises Communications Publicity 146

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Ensure Consistency in all Communications . Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

Shift Communications

DECEMBER 1, 2014

As many of us in the marketing and communications world begin to plan for the next year, one of the most important things you can do in your own planning is to understand the differences among vision, mission, and strategy. Once you have that understanding, everything about your marketing and communications will improve dramatically.

Strategy 157

Strategy Airlines Exercises Corporate 157

Deirdre Breakenridge

SEPTEMBER 6, 2016

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

Social Media 150

Social Media Exercises Media Resources 150

Melissa Agnes

SEPTEMBER 9, 2014

Your crisis team is under pressure to work together efficiently to: Get to the route of the crisis (determine what happened, why, how, when and where); Communicate appropriately and in real-time with your key stakeholders; and. Allow you to communicate and respond to the crisis in accordance with your crisis plan (i.e.:

Crisis 222

Crisis Crisis Management Engineering Exercises 222

PRSay

MARCH 25, 2025

And then communicating that discovery in a way thats authentic and meaningful to their audience. How many American kids like to think imaginatively about writing and video, and the ways in which we communicate? That was fun, because theres a lot of discovery that makes good PR great. For the next generation, PR should be intoxicating.

Pharmaceuticals 87

Pharmaceuticals Writing Storytelling Exercises 87

PRSay

AUGUST 6, 2021

Through regular gatherings — both virtual and in-person, socially distanced outdoors — I have stayed connected with a group of five of my communications-industry colleagues. Make time to exercise. Your chosen form of exercise should be one you enjoy and find relaxing. Running is my release. Schedule it if need be.

Exercises 178

Exercises Energy Groups Consumer 178

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. The exercise of working — actively writing, thinking, trying things out — can trigger the right connections, eventually bringing you to the right path. Jump-start the light bulb.

Creativity 174

Creativity Exercises Survey Writing 174

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. Additionally, ChatGPT can help generate simulated social media posts and other content that can be used for crisis management drills and training exercises.

Crisis Management 170

Crisis Management Exercises Crisis Training 170

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. This isn’t the Communications Only Club. Share it!

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Onclusive

APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Melissa Agnes

OCTOBER 10, 2014

having a blast putting City officials through a simulated earthquake exercise. How To Meet the Demand for Real-Time Communication in a Crisis. We always hear things like: You need to be transparent in the way you communicate with your stakeholders, both internal and external – both in and out of a crisis.

Crisis Management 191

Crisis Management Crisis Exercises Resources 191