Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 157

Google Course Survey YouTube 157

5W PR

MARCH 17, 2025

Communication Strategy: Building Trust Through Transparency Clear communication protocols are essential before, during, and after security events. Develop a detailed communication plan that outlines roles, responsibilities, and procedures for different types of incidents. When incidents occur, speed and accuracy matter equally.

Crisis 78

Crisis System Analytics Analysis 78

5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups. Start by acknowledging the issue and sharing what you know.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Planning the Drill Start with detailed objectives for each exercise. Document expected outcomes and establish clear evaluation criteria.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. This shift represents more than just a trendit’s a fundamental change in how organizations communicate their stories and values.

Brand 78

Brand Branding Storytelling Exercises 78

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. What does this pandemic and the resulting interruptions mean to my team, my company, those we serve and our community — and how can we move forward?”.

How To 192

How To Crisis Employee Resources 192

PRSay

OCTOBER 13, 2020

You held leadership positions as a PRSSA member at Otterbein. In addition to serving as secretary and vice president of my PRSSA Chapter, I held leadership positions within my sorority and with the college Panhellenic Council, and was also part of a women’s leadership group started by the dean of students.

Meeting 148

Meeting Leadership Exercises Groups 148

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Yet the need here is not mere public relations messaging, but leadership and action. ” 2020 Brings A Leadership Test. There were critics on both sides — those convinced that shareholder interest should remain the only corporate priority, and those who dismiss the whole thing as an empty PR exercise.

Leadership 156

Leadership Corporate Energy Government 156

Melissa Agnes

APRIL 16, 2018

Leadership’s role in becoming crisis ready. In order to implement a crisis ready culture, let’s face it, the organization needs full buy-in from, and support of, leadership. legal) or executives have a hard time releasing the reins and being open to the need to be proactive and communicate in a timely fashion in times of crisis.

Internal 133

Internal International Crisis Exercises 133

Deirdre Breakenridge

JANUARY 2, 2020

Today, as a result of this reflection and realizing my research had uncovered a new Mode of Operation or communication model, I’m focusing on a FEEL roadmap in 2020; adding FEEL to all of my communications. How much do you use FEEL in your communication through all of your channels?

Exercises 204

Exercises Video Interviews Communications 204

PRSay

NOVEMBER 27, 2023

16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” How can communicators who are not used to it adjust to working in crisis-at-any-moment environments? That’s the last thing you want to do as a communicator.

Crisis Communications 127

Crisis Communications Crisis Communications Crisis Management 127

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Melissa Agnes

MAY 23, 2016

I’ve seen consultants try to use fancy terms when helping an organization develop their governance model – things like “Crisis Leadership Team” or “Crisis Action Team” – but taking this approach, in my experience, is not very practical. communication with key stakeholders, important crisis management actions, etc.),

Crisis Management 176

Crisis Management Government Crisis How To 176

Onclusive

JUNE 23, 2022

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix.

Strategy 195

Strategy Marketing Measurement eBook 195

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? CMOs and other decision-makers will determine how to invest in the communications talent needed to get the job done. The post PR Goal-Setting For 2018 appeared first on Crenshaw Communications.

Exercises 136

Exercises Comparison B2C International 136

PRSay

AUGUST 6, 2021

Through regular gatherings — both virtual and in-person, socially distanced outdoors — I have stayed connected with a group of five of my communications-industry colleagues. Make time to exercise. Your chosen form of exercise should be one you enjoy and find relaxing. Running is my release. Schedule it if need be.

Exercises 178

Exercises Energy Groups Consumer 178

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. The post How PR Supports “Thought Leaders” appeared first on Crenshaw Communications.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. In fact, those qualities may be more important for a startup founder, because thought leadership can carry a more substantive narrative than a new product. No differentiation.

Pitching 205

Pitching Agency International Internal 205

Deirdre Breakenridge

SEPTEMBER 9, 2019

Although I’ve shared some of the ways leaders are disappointing Millennials in previous posts, here’s the good news … you’re getting a few things right in your communication and it’s appreciated. Takes the time to communicate through videos. Communicates in earnest and follows up with action.

Ethics 218

Ethics Exercises Energy Corporate 218

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). That’s why it’s where I always recommend one starts when implementing this approach.

Exercises 198

Exercises Google Writing Blogging 198

PRSay

APRIL 11, 2019

On May 10, Heathere Evans, APR will lead a workshop in Los Angeles titled “Emotional Intelligence: The Next Frontier for Communication Pros.” In the work I do as a mentor and leadership coach, I see over and over again how hard we are on ourselves. Here are some exercises to inspire healthy improvement in both ourselves and in others.

Exercises 155

Exercises Leadership Instagram LinkedIn 155

PRSay

MAY 10, 2021

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” Ahead of the June 9 event, he spoke with PRsay about common misperceptions and the benefits of artificial intelligence to communicators. . Why might that be?

Communications 107

Communications Viral Case Study Exercises 107

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. 9 at PRSA’s 2017 International Conference in Boston.

Financial 148

Financial Employee Leadership Training 148

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes.

Corporate 108

Corporate Communications Crisis Management Crisis 108

PRSay

AUGUST 10, 2020

I’ve written in the past about walk and talk meetings, taking Zoom calls while exercising, or riding your stationary bike while watching (or giving) a webinar. Today, I am talking about a different form of exercise: This is about your mental well-being. Being present for our health. We all put our socks on one at a time.

Exercises 178

Exercises Television Meeting Energy 178

PRSay

SEPTEMBER 12, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. 14; “ The Ethical Expectations of Leadership ” will be held Sept.

Ethics 116

Ethics Education Exercises Leadership 116

Sword and the Script

DECEMBER 8, 2020

Communicating during mergers and acquisitions can be overwhelming, but it doesn’t have to be as tough as we make it. Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Consider your audience and prioritize communicating with your employees. Do not rush.

International 114

International Internal Employee Leadership 114

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” The post 9 Blogs To Make You PR-Smart appeared first on Crenshaw Communications. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

JUNE 23, 2021

Set up dedicated channels in a secure messaging app to ensure that executives and crisis team members have a safe way to communicate if your company’s email servers are offline or potentially compromised. Exercise regularly. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. ,

Crisis 146

Crisis Insurance Insurance Exercises 146

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. Read or view the video below to get their take on the industry. The traditional agency model is failing.

Sports 245

Sports Agency Creativity Industry 245

Wadds Inc.

OCTOBER 9, 2022

The situation has been exacerbated by a change of political leadership and monarchy, global trade wars, and an impending recession. Strategic Planning and Crisis Preparedness report you’ll find a strategic planning exercise that we have undertaken for an independent creative or professional services agency based in the UK.

Creativity 118

Creativity Agency Enterprise Exercises 118

PRSay

OCTOBER 5, 2020

As the leader of a communication agency that has been virtual since its founding seven years ago, I’ve learned a lot about what works — and what doesn’t — when it comes to building a thriving remote culture. Challenge: Preventing lost communication and collaboration. At Belle, one of our “ Core Belle-iefs ” is to “Communicate.

How To 182

How To Employee Survey Exercises 182

Communications Conversations

SEPTEMBER 10, 2020

Outside of media relations, I spend time focused on daily, weekly and monthly reports showing out progress for company leadership. Starting in late-February, our task force got going, communicating with clubs and with members. Outside of work, I really appreciate having extra time in the morning for running and exercise.

Radio 167

Radio Journalism Interviews Energy 167

Melissa Agnes

FEBRUARY 15, 2015

In the second half of last year, BBC World News decided that they wanted to position themselves as a voice of credibility and leadership in this global crisis. The benefits that came of their proactive crisis communications. Crisis communication advice from Trushar. In 2014, Ebola spread quickly throughout West Africa.

Crisis Communications 100

Crisis Communications Crisis Crisis Management Exercises 100

Melissa Agnes

MARCH 6, 2018

Do you conduct regular crisis management exercises? Here, you will gather information by having conversations with your team, from the top leadership to your department heads, stakeholder owners, etc., Phase 4: Design your action plans and communication strategies. Your communication with stakeholders.

Crisis 172

Crisis Crisis Management Handbook Viral 172