Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

Remote PR Jobs

OCTOBER 29, 2024

In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. It is not just a list of skills and qua lifications.

Publicity 221

Publicity How To Examples Crisis Management 221

5W PR

FEBRUARY 14, 2025

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Critical Mention

MARCH 23, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports.

Analytics 154

Analytics Google Radio Web 154

PRSay

MARCH 20, 2020

Combined, these factors are changing our communication habits. . But as folks gather up essentials, stage their home offices and practice using webcam services like Zoom, they also have to prepare mentally for the resulting change in interpersonal communication. The same holds true for internal communications.

Communications 218

Communications Employee Video Google 218

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Getting the most out of social media campaigns is important for any communications professional. 5 Ways to Reimagine The Press Release.

Communications 225

Communications Marketing Radio Airlines 225

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 268

Corporate Analytics Communications Web 268

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Google offers free courses on analytics and AI.

Google 157

Google Course Survey YouTube 157

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 186

Measurement Communications Analysis Data 186

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

After years in the industry it’s hard not to think of Facebook and Google as the Jason Voorhees and Freddy Kruger of ad tech. From a communications perspective, it is vital to prepare clear reasoning and outline support steps for both the impacts and the press, addressing why staff reductions happen and what the future looks like as a result.

Privacy 434

Privacy Case Study Advertising Advertising 434

5W PR

JANUARY 30, 2025

What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. The Rise of Multimedia Press Releases Text-only press releases no longer meet modern communication needs. times more views than traditional text releases.

SEO 143

SEO Social Media Crisis Communications Media 143

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To Internal 104

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Google Trends is an extremely useful tool that shows what people are searching for and highlights search phrases at their peak volume. Google News is useful to understand timely coverage of what news outlets are publishing. The post 5 PR Tips To Promote Expertise On LinkedIn appeared first on Crenshaw Communications.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Buzzstream

JANUARY 26, 2024

So, Google and Yahoo have introduced new requirements to reduce spam and protect recipients from malicious messages. The quick summary is that Google and Yahoo’s new email standards will be effective starting February 2024. Google will notify the sender of the error (along with an error code).

Google 133

Google Guidelines SEO Reputation 133

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. Here is some commonsense PR advice about communicating during a pandemic. Make a plan. But this is not the time to overpromise.

Employee 374

Employee Viral Small Business Travel 374

Sword and the Script

JANUARY 28, 2025

Generative AI answers questions better than search; thats changing behavior where Google was once the new front page it may be losing its influence to LLMs LLMs are the biggest innovation in search since Google , according to Aleyda Solis. In other words, Google, a proper name and a noun, evolved into a verb.

SEO 111

SEO Publicity Engineering Google 111

PRSay

NOVEMBER 19, 2020

In the normal economy, companies like Apple, Google, Amazon and Uber have altered the way we live. consumers about their internet habits during the pandemic: 57 percent said they were using the internet more to follow the news, 52 percent to watch movies and TV series, 40 percent to communicate and 30 percent to shop.

Communications 171

Communications Survey Enterprise Radio 171

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

APRIL 15, 2025

Marketing at its core is communication, which is the path to building trust, and why cutting the marketing budget makes sales cycles grow longer. The point is that marketing and communications puts a lot of emphasis on reach when wed be better served by putting the emphasis on being believed. That extra effort drives up costs.

Marketing 150

Marketing B2B Survey Comparison 150

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. On a content site created by the agency it accused Google of unsavory business practices and noted that Apple collects personal data of users.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. While we’re constantly communicating through Slack, setting a designated time with each team makes it far easier to review our work. It feels a little cloak-and-dagger. 11:30 p.m.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. While we’re constantly communicating through Slack, setting a designated time with each team makes it far easier to review our work. It feels a little cloak-and-dagger. 11:30 p.m.

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

But a smart communications approach can help change or expand a company’s identity, which in turn helps build a healthy valuation for the business. A good PR plan communicates business leadership. Good internal communications helps manage change. Positioning must be backed with real evidence.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

Slack gives Salesforce a missing communication layer on top of its other products, something especially important when interactions with customers, partners or fellow employees have become mostly digital. PR pros are communicators. Emails are a great way to communicate, but they’re rarely the fastest. How Slack helps PR pros.

Mobile 310

Mobile Meeting Customer Service Survey 310

Onclusive

JULY 7, 2021

All organizations communicate their vision and product value, but not all communications efforts are effective. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. SOUNDBITE PERFORMANCE: Why message resonance is important.

Branding 370

Branding Brand SEO Engineering 370

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Good luck! . About Peter Mathewson.

SEO 174

SEO Engineering Google Writing 174

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Recent Guests: Eric Schmidt (Former CEO of Google), Beth Ford (CEO of Land O’Lakes), John Foley (CEO of Peloton). The post Top Entrepreneur Podcasts PR Agencies Should Know appeared first on Crenshaw Communications. The Tim Ferriss Show. The Tim Ferriss Show is one of the top-rated Business podcasts on Apple.

Agency 401

Agency Interviews Education Television 401

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis Internal International 149

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. The post Five Things PR Teams Should Know About Voice Search appeared first on Crenshaw Communications. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Prowly

APRIL 11, 2025

1 Keep your fingers on the pulse of what people are saying Set up alerts (like with Google Alerts) to see what's being said about you online. Alerts in Google vs. Prowly #2 Be prepared Have a plan for when things go wrong (like data leaks or rule violations). Analyze the first page of Google results. Create a net of them.

Reputation 104

Reputation Publicity How To Marketing 104

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts. Happy Thanksgiving from all of us at Crenshaw Communications! The post What PR Agencies Should Be Thankful For appeared first on Crenshaw Communications.

Agency 310

Agency B2B B2C Pitching 310

Cision

DECEMBER 4, 2017

So, the GitLab staff decided to rope in the professional community for help. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. This strategy turned GitLab’s crisis into a challenge for fellow community members. Google Doc with live notes [link].

Crisis 271

Crisis Branding Brand How To 271

Buchanan PR

APRIL 1, 2024

Wondering how Artificial Intelligence will influence the Google search engine results page? So we went to Google Labs to get a preview. Google Labs is a testing area for experimentation with early stage development prior to general release. What appears in Google Labs is usually an indication of future feature enhancements.

Engineering 93

Engineering Google SEO Guidelines 93

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Slack’s long list of integration partners, like Google Drive, Zoom and Outlook, can help nearly any team work smarter. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Agility PR Solutions

JANUARY 21, 2024

Email has long been and remains the decided consumer preference for interacting with brands, but if you look deeper, there are caveats to this truism—new research from business-to-consumer conversation enabling firm Sinch affirms the power of email, but its survey of more than 2,000 global consumers on how they engage with brand communications also (..)

Google 96

Google Branding Brand Survey 96

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. Have you ever Googled yourself? The post PR Advice For Recent PR Grads appeared first on Crenshaw Communications.

Agency 284

Agency Interviews Journalism Instagram 284