Onclusive

DECEMBER 20, 2021

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. That’s why it’s important to look at the product direction, or product roadmap, of your technology provider.

Technology 195

Technology Comparison How To Software 195

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Cision now offers the technology to measure PR campaigns from awareness to conversion. Find out all about it in this post about Cision Impact.

Communications 225

Communications Marketing Radio Airlines 225

5W PR

JANUARY 30, 2025

What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. The Rise of Multimedia Press Releases Text-only press releases no longer meet modern communication needs. times more views than traditional text releases.

SEO 143

SEO Social Media Crisis Communications Media 143

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Google offers free courses on analytics and AI.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Google Trends is an extremely useful tool that shows what people are searching for and highlights search phrases at their peak volume.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is great for measurement, but it can have an impact on strategy as well. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? I know how to get to my home.

Analytics 143

Analytics Google Data Technology 143

Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. Key insight about companies is not properly communicated from the C-Suite to employees. Key insight about companies is not properly communicated from the C-Suite to employees. Importance. Connectivity.

Internal 218

Internal International Communications Employee 218

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 186

Measurement Communications Analysis Data 186

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. click image for higher resolution).

Technology 173

Technology Publicity Software Pitching 173

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

But a smart communications approach can help change or expand a company’s identity, which in turn helps build a healthy valuation for the business. Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing.

Banking 327

Banking Financial Employee Technology 327

Cision

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Communicators must use a multi-channel approach to effectively reach their target audiences – no secret there.

Communications 0

Communications YouTube Analytics Instagram 0

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. 8:30 am While the work day won’t officially start until 9 a.m., 11:30 p.m.

Product Launch 323

Product Launch Meeting Report Technology 323

Sword and the Script

APRIL 15, 2025

Marketing at its core is communication, which is the path to building trust, and why cutting the marketing budget makes sales cycles grow longer. The point is that marketing and communications puts a lot of emphasis on reach when wed be better served by putting the emphasis on being believed. That extra effort drives up costs.

Marketing 150

Marketing B2B Survey Comparison 150

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. 8:30 am While the work day won’t officially start until 9 a.m., 11:30 p.m.

Product Launch 321

Product Launch Meeting Report Technology 321

Cision

AUGUST 17, 2017

Big data is behind many of the greatest technological breakthroughs of the 21st Century. Google uses big data to show you as many useful ads as possible when you search for things online. It might seem hard to believe, but many communicators are still using methods and techniques that date back to the 1970s.

Big Data 166

Big Data Data Communications Creativity 166

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. Move over, Google! The post The Top Tech PR Stories Of 2015 appeared first on Crenshaw Communications. ” And maybe your business.

Transportation 227

Transportation Technology Google Software 227

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To Internal 104

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Deirdre Breakenridge

APRIL 15, 2019

All of the content was captured directly from Onclusive’s proprietary newscrawaler, which is the largest aggregator of communications content in the world. One of the key performance indicators of digital content is how well it ranks in search engines like Google, since a large portion of publisher web traffic comes through these portals.

Media 268

Media Data Google Report 268

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

But we should also be thankful for technology that connects us to breaking news. PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts. Happy Thanksgiving from all of us at Crenshaw Communications!

Agency 310

Agency B2B B2C Pitching 310

Onclusive

NOVEMBER 8, 2017

The marketing discipline will need to be recentered around communications, which is not where it has been in the past.”. To begin exploring the catalysts for the change in communications, Moore uses the high tech sector to highlight how companies self-organize in a technology adoption lifecycle as a case study of how marketing has changed.

Communications 170

Communications Marketing Enterprise Case Study 170

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. They want to see third-party validation to understand just how valuable the technology is to the industry. Clients need to speak. It makes sense.

How To 241

How To Advertising Advertising Data 241

Deirdre Breakenridge

OCTOBER 3, 2016

As communication professionals, we need to see the Cult of Easy for what it is. Sifting through the noise, managing complex communication environments and platforms are hard work. Yahoo declined” Now imagine if Yahoo had bought Google. John cares about putting humanity first, and our stories about technology second.

Data 0

Data Tools Technology Banking 0

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

JUNE 17, 2021

Before making the move to another time zone, it’s important to keep open communications with your team. Embrace technology. Technology has allowed teams to work from anywhere, anytime. The post How To Work Across Multiple Time Zones appeared first on Crenshaw Communications. Be transparent.

How To 272

How To Employee Meeting Internal 272

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis International Internal 149

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? Speakers like Amazon’s Alexa, Google Assistant, Apple Siri, and others use artificial intelligence and Natural Language Processing to make interaction with devices more effective and intuitive. It already has, of course.

Google 186

Google Course Technology Creativity 186

ImPRessions - Crenshaw Communications

MARCH 31, 2020

It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. Communication was a concern— what if I got stuck on something and it was more difficult to explain the problem remotely versus in-person? For me, they’ve changed even more.

Policies 250

Policies Mobile Agency Google 250

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With an audience now younger than ever, B2B communications is almost fully digital. Reaching the right audience.

B2B 276

B2B Social Media Branding Brand 276

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” When interviewing, a Google search uncovers everything on a candidate. However, they are looking for professionals with a couple of years of experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

ImPRessions - Crenshaw Communications

DECEMBER 14, 2018

Considering his status as “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure. You couldn’t help but feel bad for him.

Google 170

Google Government Privacy Crisis Management 170

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality. The price tag is $534.5

Software 159

Software Pitching SEO Tools 159