Onclusive

JANUARY 27, 2020

It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results. In our next two blog posts, we’ll share specific numbers and tips on those topics, so be sure to subscribe so you receive this valuable information.

Data 273

Data Report Study Analysis 273

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications.

Analysis 95

Analysis Measurement Data Examples 95

Presspage

FEBRUARY 15, 2024

Empowering Investor Relations Officers through Data-Driven Insights Data analytics is transforming IR by enabling tailored communication for different investor groups. In case of misunderstandings or concerns, you can quickly intervene, clarifying facts and maintaining accurate information flow. And why should they make the change?

Analytics 78

Analytics Data Ethics Privacy 78

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. That is just as important a skill, because it demonstrates the value that communications brings to the organization. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement.

Measurement 195

Measurement Data Reputation Storytelling 195

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? What is the most important piece of information that you’d like from these reports? Don’t worry, we’re here for you.

Measurement 195

Measurement Report Reputation Analysis 195

Doctor Spin

JANUARY 16, 2024

Many well-known games are based on information asymmetry. How are these popular games related to the psychology of informed minorities and uniformed majorities? And what does information asymmetry mean for public relations ? link] Werewolf is a game based on information asymmetry. 3 Information asymmetry.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.

Measurement 93

Measurement Communications Survey B2B 93

Cision

NOVEMBER 13, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to accurately measure earned media. I am deceptively youthful looking (maybe?)

Measurement 0

Measurement Video Tools Communications 0

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Luckily, we’re experts on how to showcase the effect of communications in reports. Packaging and Presentation. You Had Me at Highlights.

Analysis 195

Analysis Report Measurement Data 195

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 210

Communications Measurement Tools Enterprise 210

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations.

Corporate 114

Corporate Trends Communications Ethics 114

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Here are three steps for effective crisis communications management: 1. Empower your employees and advocates with information and let them know when to escalate to others. Have a crisis plan (not just ideas). No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Notifications from monitoring and measurement tools can help you with 24/7 coverage.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. With these in hand, you can construct a well-informed plan of action. The communication channels.

Internal 189

Internal International Data Communications 189

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. As an executive, you have the power to set up your communications team for success from the start. Outlining clear roles and responsibilities.

Communications 195

Communications Corporate Measurement Reputation 195

Cision

SEPTEMBER 12, 2017

Cision® recognizes that communication professionals need to know where earned media is most effective in order to leverage earned opportunities for better results. Additionally, measuring the impact of communications campaigns from awareness to revenue will reveal what works well and what doesn’t. Is Earned Media Effective?

Measurement 223

Measurement Media Financial Technology 223

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). Want a bigger budget?

Measurement 150

Measurement Analysis Data Blogging 150

5W PR

JANUARY 3, 2024

Crafting unforgettable experiences through strategic communications is an art that goes beyond mere interaction. In a world inundated with information and stimuli, strategic communication becomes the linchpin for organizations and individuals seeking to make a lasting impression. What is strategic communication?

Communications 78

Communications Storytelling Nonprofit Measurement 78

ImPRessions - Crenshaw Communications

MARCH 20, 2018

Measuring Corporate Reputation: Perception or Performance? A pivotal part of Harris Poll and Reptrak’s research centers on measuring the “pulse” or “emotional appeal” of a given brand. They can be used to help inform brand values and external messaging, supported by specific “proof points” for each. The 2017 U.S.

Corporate 160

Corporate Reputation Measurement Financial 160

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 97

Internal International Communications Employee 97

5W PR

JANUARY 15, 2024

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.

Communications 78

Communications Policies Product Launch Reputation 78

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Understanding their needs Tech pros are flooded with information daily.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. Our program strategies are more likely to be informed by behavioral data. And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes? It’s just not a fit.

Measurement 189

Measurement How To Guidelines Web 189

Cision

MAY 12, 2017

As marketing communicators, we are on the verge of having all the data we could ever want. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12.

Measurement 185

Measurement Data Marketing Analytics 185

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Associate Director of PR and Communications, Edmunds. Talia James-Armand. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. One of the sources of this information is media monitoring and social listening technology.

Strategy 418

Strategy Survey Automotive Data 418

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. Together, these capabilities help communicators deliver more relevant and higher quality experiences for audiences.

Measurement 185

Measurement Media Data System 185

Prakkypedia

SEPTEMBER 13, 2020

A recent piece in PR Daily succinctly outlined some terrific tips for gaining credibility for the comms craft from the C-suite – all via expanding your understanding of what the organisation would like to measure and achieve. This included ‘making friends’ with information keepers in an organisation, and I couldn’t agree more.

Measurement 92

Measurement Customer Service Web Course 92

Agility PR Solutions

FEBRUARY 6, 2023

Investor relations is the management of communication between your company and its current (and potential) investors. The goal of IR is to provide accurate, timely, and transparent information about your company. This helps your investors make informed decisions.

Measurement 78

Measurement Company Communications Publicity 78

Shift Communications

MARCH 6, 2018

2018 is already proving to be a powerhouse year for crisis communications learnings. While preparing for the unexpected is typically the primary focus, building in ample time post-crisis to measure and assess the company’s approach is critical to learn and evolve. Update your communications plan. Talk to your team members.

Crisis Communications 90

Crisis Communications Crisis Measurement Communications 90

Deirdre Breakenridge

FEBRUARY 26, 2019

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

Communications 184

Communications Skype Ethics Leadership 184

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. The response underscored the organization’s role in dispensing useful and credible information about cybersecurity. Digital Remedy provided astute commentary on the implications of Nielsen’s decision.

Brand 323

Brand Branding eBook Advertising 323

Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. Key insight about companies is not properly communicated from the C-Suite to employees. Key insight about companies is not properly communicated from the C-Suite to employees. Importance. Connectivity.

Internal 218

Internal International Communications Employee 218

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195