Onclusive

SEPTEMBER 29, 2021

The International Fund for Animal Welfare (IFAW) is one of the world’s largest and most impactful animal welfare not-for-profits. The communications team had the desire to understand not only what IFAW messaging was most present in the media, but what messaging was driving action and helping to achieve the organization’s objectives over time.

Analysis 369

Analysis Case Study Study Internal 369

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. International Association of Business Communicators (IABC) World Conference . PRWeek Awards. ContentTECH Summit.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency International Internal Resources 333

Bianchi Biz Blog

OCTOBER 28, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. In this next blog post in the series, Loreley Maldonado of Eje Comunicación, describes the business and communications environment in Mexico City, Mexico and offers advice on navigating her home market.

Marketing 101

Marketing Crisis Local International 101

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. One study found roughly two-thirds of B2B marketers had no direct communication with customers. The biggest opportunity to demonstrate this is the annual kick-off meeting – and who you choose to present the information can have a huge impact.

B2B 141

B2B Case Study Study Conference 141

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Internal communication goes beyond the employee. Communications will play a key role in promoting the vision and programs. Empathy is essential.

Trends 187

Trends Communications Skype Employee 187

PRSay

MARCH 6, 2020

For communications professionals, it’s imperative to be proactive and bring together key people within your organization for planning and strategizing sessions. Don’t employ any tactics that fuel hysteria, and be mindful in all communications, avoiding subjective adjectives and alarming language. Being proactive.

Communications 212

Communications Employee Crisis Policies 212

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

DECEMBER 14, 2021

Media relations, an essential communications and PR cornerstone, is powered by a robust media database. While multiple companies offer media database and outreach solutions to communications pros, not all of them are created equal. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Deirdre Breakenridge

APRIL 30, 2020

Similar to my last two videos, the first “5” is my give to 5 pros who want to learn more about FEEL First communications with a complimentary consulting session (the getting advice part). Details are in the video below on how to contact me. The last “5” is my 5 tips for actively listening.

Video 302

Video International Internal Technology 302

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

JULY 1, 2021

In joint presentations, my time was typically cut from 20 minutes to 5 as we worked through rehearsals. But undiluted and objective feedback is, above all, what clients ask of their agencies, and it should not be compromised by internal politics or bureaucracy. Fast execution.

Agency 421

Agency Creativity Advertising Advertising 421

PRSay

JULY 1, 2020

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,

Measurement 174

Measurement Communications Banking Survey 174

Deirdre Breakenridge

MAY 14, 2018

The project was first presented in Instagram, and rapidly gained popularity. Having the intention to move abroad is only the beginning for international students. I want to introduce five steps for an international student to go studying abroad from my perspective: Step 1: Get inspired to go abroad. Good luck at studying abroad!

Study 164

Study Internal International How To 164

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite. This can make things complicated, but it presents a great opportunity to diversify spokespersons and convey an organization’s collective expertise.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

A speaking gig can easily turn into a media story, with the PR team offering commentary to media or using a presentation to weigh in on a relevant issue. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

Deirdre Breakenridge

AUGUST 26, 2014

One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. and wanted that to be my specialty.

Industry 316

Industry Fashion Travel Tourism 316

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Powerhouse conferences are attracting well over 100,000 presenters and attendees to major venues around the globe. Not all presentation training is the same, of course.

Training 103

Training Conference Meeting Technology 103

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. .

B2B 319

B2B Company SMB Automotive 319

Business Wire

JANUARY 19, 2017

The stability, credibility and widespread usage of newswire distribution networks are a primary reason why communications professionals view them as the backbone of the news dissemination process. Trends and technical advancements have influenced how news is both distributed and consumed.

Financial 166

Financial Video Consumer Data 166

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Set workflow and communications processes right away. We like to sync with clients even before an engagement “officially” begins to hammer out how they like to work, preferred communication channels, ideal weekly call times, team roles and other specifics so everyone can hit the ground running on day one. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Presenter: Steve Radick, VP, Director of PR, Brunner. “Focus on building a community among the #influencers. .”

Conference 120

Conference Internal International Data 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. A strong news cycle.

Agency 310

Agency B2B B2C Pitching 310

Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Data-driven insights from communications activity can also become important decision-making inputs for your marketing colleagues, your executive team, and your entire organization.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Maxim Behar

JANUARY 20, 2025

Hopefully, they will sit down and do their job properly because it is a very difficult international period, but at the same time, internal matters need to be put in order. The more important thing is, indeed, the internal view we are discussing at the moment internally, who will be accountable for what?

Government 64

Government Communications Policies Strategy 64

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia.

Conference 256

Conference Content Marketing Marketing International 256

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. In many ways, that change is to the benefit of said companies, as it allows them to provide timely information, making them active members of the community.

Corporate 120

Corporate Communications Consumer Community 120

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. ” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. When asked, “Why?”

Survey 151

Survey Communications Measurement International 151

5W PR

MARCH 23, 2025

Companies must not only comply with regulations but also communicate their commitment to safety and transparency effectively. Marketing claims present particular challenges under FDA guidelines. This starts with developing clear internal policies for reviewing all communications materials.

Publicity 78

Publicity Guidelines Education Consumer 78

Melissa Agnes

NOVEMBER 6, 2018

Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Virtual communication deprives us of the emotional knowledge that helps us understand context. This presents risks to relationships with stakeholders–especially in regards to your internal teams and departments.

Crisis Management 178

Crisis Management YouTube Internal International 178

ImPRessions - Crenshaw Communications

JULY 6, 2020

It’s best to gather pieces of the requested information and have all the internal input beforehand so that you’re well equipped to tell the full story. – Present a human side. Creating a learning experience for the category or industry does this by presenting takeaways. Back up your claims.

How To 254

How To Case Study Employee Industry 254

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

PRSay

MARCH 7, 2019

You convinced your executive team to purchase an app and go mobile with communications. But, now that you have this amazing mobile communications platform, you need to think about the ways you are going to use it. Here are five tips to help you successfully launch an employee communications app. You did it!

Employee 128

Employee Communications Mobile International 128

PRSay

APRIL 26, 2021

When you’re in the business of communicating, what you say matters. Word choices in emails, releases, statements, digital content, speeches, reports and presentations can either further where your organization stands on the diversity, equity and inclusion (DE&I) spectrum or sabotage it. Seek expert counsel and review.

Education 217

Education Employee Training Community 217

PRSay

OCTOBER 13, 2021

As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Shaw, corporate vice president, communications at Microsoft. Trust ‘can’t be a communications strategy.’. Any gap in that [consistency] causes you to degrade trust,” he said.

Communications 148

Communications Pharmaceuticals Corporate Film 148