Sword and the Script

MARCH 14, 2025

How can communicators pitch an LLM? In fact, after this podcast interview, Columbia Journalism Review published this statistic about generative AI : “Collectively, they provided incorrect answers to more than 60 percent of queries.” The catalyst for the conversation stemmed from these two posts I had written earlier (See?

Publicity 82

Publicity Communications Journalism Google 82

PRSay

JUNE 7, 2023

The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Ishmael's Corner

AUGUST 15, 2023

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most companies want to be known as innovative. To bastardize the Wallace Simpson line, “you can never be too rich, too thin or too innovative.”

Journalism 144

Journalism Storytelling Communications Company 144

PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. So we’re just adapting.”.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Starting on March 12, PRSA is offering the “ Transitioning from Journalism to PR & Comms ” certificate program, a comprehensive offering addressing this evolving landscape. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

Culpwrit

DECEMBER 1, 2022

I mean, do we really need to write an… Continue reading PR Students and Student Journalism: A Match Made in Communications Heaven. The post PR Students and Student Journalism: A Match Made in Communications Heaven appeared first on Culpwrit.

Journalism 109

Journalism Communications Writing Creativity 109

Deirdre Breakenridge

JANUARY 13, 2020

A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.” Nicole, our 2nd winner, is a junior who is pursuing a communication and journalism double major at UMass Amherst.

Video 339

Video Sports Journalism Education 339

PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. This story also highlights how unclear communications can lead to unintended outcomes. It is the responsibility of every employee communicator to deliver messages free from assumptions. Cultivate trust. Collect feedback.

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Employee Communications International Internal 190

PRSay

FEBRUARY 25, 2025

For the session titled Unlocking the C-Suite, she asked a panel of Black communications leaders about their career challenges and successes. Neptune, senior vice president and chief communications officer at medical technology company Medtronic, said that, Adapting to an organization is wholly acceptable. Its how I got to where I am.

Communications 97

Communications Course Storytelling Journalism 97

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Over half of journalists described fake news as undermining their area of journalism. Not only is fake news a concern for journalists, but some of them attribute it to communications professionals.

Journalism 309

Journalism Study Social Media Resources 309

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. The truth is PR and communications professionals are more tech-savvy than ever. But, if the Wall Street Journal mentions your brand, what is that worth?

Storytelling 0

Storytelling Data Communications Technology 0

PRSay

DECEMBER 3, 2021

In Greentarget’s “ Fake News 2021 ” report, 84 percent of journalists surveyed agreed that “fake news” — which we define as false information spread unwittingly (misinformation) or intentionally (disinformation) — is a factor that is delegitimizing traditional journalism and news sources. We stress ethics and transparency.

Journalism 158

Journalism Survey Ethics Report 158

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. More and more of our communication – like all our activities, banking, shopping, dating – are moving online.

Social Media 165

Social Media Study B2B Media 165

Remote PR Jobs

MAY 30, 2024

The world of PR and Communications is waiting for you. Lucky for you, PR and Communications is FULL of them. Social Skills The PR and Communications industry is centered around professional relationship-building, whether that be with clients, influencers, partners, or the public. Ready for a career change?

Communications 214

Communications Creativity Writing Product Launch 214

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. Exclusive” .

Journalism 344

Journalism International Internal Pitching 344

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 158

Communications Radio Sports Social Media 158

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Branding Brand Interviews 148

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff.

B2B 156

B2B Leadership Communications Agency 156

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. The Wall Street Journal 80%. TechCrunch 85%.

Study 179

Study Communications Survey Pitching 179

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

In some cases, while a Tier 1 win like a Wall Street Journal piece is great for the brand, the Tier 2 media placement in the Retail TouchPoints is the one that drives prospects and customers. The post How To Measure The “Hidden” Value Of PR Work: Contextual Value appeared first on Crenshaw Communications.

Measurement 334

Measurement How To Retail Analysis 334

Deirdre Breakenridge

APRIL 23, 2019

I selected this topic because I am a Journalism major with five internships under my belt. When the time came to start my infographic, I felt it would be fitting to educate PR pro’s about how to make their communications with the media positive. I took notes as I read the book and made a list of the advice for working with reporters.

Infographics 299

Infographics Journalism Television Education 299

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. Does Industry Matter? Conclusion.

Journalism 258

Journalism Social Media Study Comparison 258

Onclusive

OCTOBER 8, 2019

The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing mean that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company. To leverage post-click engagement analytics to optimize your communications strategies. The world as we know it is changing.

Strategy 56

Strategy Media Journalism Analytics 56

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

Journalism 115

Journalism Automotive Interviews Writing 115

ImPRessions - Crenshaw Communications

JULY 27, 2021

I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing. Sometimes outsiders lump PR, marketing, and communications into the same boat, because they all have similar job functions. You need excellent research skills.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

Media 310

Media Retail B2B Journalism 310

PRSay

AUGUST 17, 2020

As you plan year-end communication strategies in this unprecedented year, how do you know what to change about your media relations approach when virtually everything has changed in the media landscape? 25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor. Use compassion.

Media Relations 158

Media Relations Journalism Media Survey 158

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. It provides in-depth journalism and insight into the most important news and trends shaping cybersecurity, like breaches, vulnerability, threats, and more. They often break news before anyone else. Dark Reading. InfoSecurity Mag.

Enterprise 296

Enterprise Journalism Trends Resources 296

Notified

NOVEMBER 21, 2024

This week’s Wall Street Journal article on AI's emerging role in earnings prep struck a chord. As someone who has sat in both the CFO and analyst seats and now oversees product innovation at Notified , I found myself nodding along while reading about how investor relations teams are navigating this new technology.

Journalism 278

Journalism Technology Communications 278

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. . Trade stories are foundational.

B2B 319

B2B Company SMB Automotive 319

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. With a solid communications plan, any brand can similarly reinvent its image and reemerge anew. The communications world is smaller than we realize.

Communications 148

Communications Film Radio Reputation 148