Cision

JANUARY 9, 2018

White Papers. Persuasive and authoritative, white papers remain vital to B2B marketers. Without a distribution method, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. How to do it? How-To-Guides. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

PRSay

FEBRUARY 5, 2018

As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. But even the most gifted communicators can’t possibly create all the content demanded today. Executives seek to amplify their own voices through “thought leadership.”. Learn your client’s communication habits.

Communications 149

Communications Employee Leadership Writing 149

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. The post PR Tips On Industry Awards For B2B Tech Companies appeared first on Crenshaw Communications.

B2B 295

B2B Industry Company Case Study 295

5W PR

JANUARY 14, 2025

Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences. Understand their preferred communication channels and engagement styles. Engage in regular, non-promotional communication with journalists.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. The post How PR Can Boost Lead Generation appeared first on Crenshaw Communications. PR as a lead generation machine. Earned media boosts SEO.

SEO 125

SEO Case Study Conference Retail 125

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Sales Reps – Thought Leadership Rainmakers. But it’s also increasingly important to lead generation and sales. How does this impact sales?

Leadership 103

Leadership Reputation Measurement Video 103

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. The post Beyond Publicity: What Your PR Agency Can Do appeared first on Crenshaw Communications. Speaking opportunities.

Agency 188

Agency Publicity Media Training Training 188

5W PR

MARCH 20, 2025

Companies that master the art of communicating their capabilities, compliance standards, and industry expertise gain significant advantages in the competitive federal marketplace. Building Trust Through Strategic Communications Defense technology companies must establish themselves as trusted partners to government agencies.

Government 60

Government Technology Case Study Leadership 60

Waxing UnLyrical

JUNE 5, 2012

Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. Characteristics of excellent thought leadership tend to be originality, boldness and worthiness (i.e. No Bible-bashing!

Leadership 91

Leadership Publicity Reputation Employee 91

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. The post 6 Benefits Of Long-Form PR Content appeared first on Crenshaw Communications. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

JUNE 28, 2017

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

MAY 22, 2018

If a new company has a very specific, highly technical new tool, its value may be hard to communicate to a wide audience, but a trade may love it, technical details and all. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data makes great thought leadership. The data-driven stories can be repurposed into various white papers, blog posts, and webinars, thus elevating the brand’s reputation as an industry authority.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. PR content offers depth, credibility. The interest or engagement phase comes next.

Storytelling 233

Storytelling Education Software LinkedIn 233

Presspage

FEBRUARY 8, 2021

The modern online newsroom has become a strategic tool for communicators. A white paper on The Crisis Newsroom is also available upon request. Social media accounts with multiple contributors, leadership disputes over messaging priorities and a lack of internal transparency can further muddle communications.

Crisis 127

Crisis Crisis Management Case Study SEO 127

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Now is the time.

Video 119

Video Communications Strategy Product Launch 119

Cision

APRIL 11, 2015

As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences. Use trending topics to get ideas for your blog posts or white papers. Writer’s block is the worst, no? Create list posts.

Content Marketing 120

Content Marketing Trends Facebook Analytics 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. In general, a thought leadership piece is not an advertisement. How to prep and pitch a byline. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Use some of the points to create a white paper or take the byline in a different direction for a different audience. Use coverage to demonstrate results to leadership. The post Leveraging Great PR Results appeared first on Crenshaw Communications.

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

JUNE 10, 2016

As more brands forego traditional advertising but increase overall PR spend, communications partners need to be integrally involved with brand culture, messaging, sales strategy and the industry landscape. Thought leadership events. The best media training sessions train the entire team, starting at the top. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Media 120

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 118

Survey Media Relations Corporate Communications 118

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. The high-end method is a partnership with an industry analyst or research firm to create a piece of branded research as a corporate communications centerpiece. appeared first on Crenshaw Communications.

Storytelling 149

Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Find dynamic and interesting ways to display your thought leadership and draw traffic to your profile and website. A well-written white paper is effective no matter what kind of business you have, B2B or B2C. These endeavors broaden your experience and provide even more ideas to communicate to your audience.

Brand 149

Brand Branding Healthcare B2C 149

ImPRessions - Crenshaw Communications

APRIL 12, 2016

What often works well is a company retreat or other “off-campus” brainstorming to reassess and shift gears to align internally and agree on a strategy for external communications. Beginning a PR campaign is just the impetus these businesses need to assess all external communications materials and get everything up to speed.

Company 120

Company Guidelines Leadership Financial 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. The most fundamental utility of social media for B2B companies is amplification of other communications. But physical events can only go so far, and they are costly.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Consistency is the key to trust in any category of communication. Invest in communications experience.

Government 152

Government Survey Ethics Media 152

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. But what about thought leadership content like blog posts and white papers? Ask these five questions to help plan effective thought leadership content for your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Stern + Associates

JANUARY 3, 2024

The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve. Why Is It Hard to Compete on Thought Leadership?

Leadership 62

Leadership Conference Report Data 62

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. But in all agencies, the importance of business communication can’t be underestimated. Be a good communicator.

Training 159

Training Writing Pitching Video 159

Buzzstream

MARCH 5, 2025

Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased approach to adopting AI,’ which you can download here. This was a white paper that you guys did.

Digital PR 62

Digital PR How To Analysis Tools 62

HMA Public Relations

JANUARY 13, 2021

With most of our client engagements, we provide c-suite communications strategies. Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence.

Social Media 83

Social Media Media Leadership Course 83

Flack's Revenge

FEBRUARY 3, 2021

Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. PowerPoints, white papers and academic papers should be provided to those who want to dig deeper and really understand. All kinds of content can help.

Technology 177

Technology Comparison Case Study Video 177

Stern + Associates

MARCH 10, 2023

Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow. If only it were that simple.

Publicity 118

Publicity Conference Leadership Measurement 118

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159