Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause. You Had Me at Highlights.

Analysis 195

Analysis Report Measurement Data 195

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

DECEMBER 6, 2021

Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Here are the three steps you need to take to run a successful communications audit. The message sender.

Internal 189

Internal International Data Communications 189

Cision

AUGUST 9, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Most companies have a large unrealized opportunity available to them from their communications programs because they have under invested in earned media. That is, until now. quarter of the typical marketing budget.

Communications 185

Communications How To Media Measurement 185

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Onclusive

DECEMBER 22, 2017

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. What are best practices in PR & content marketing measurement? In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. First, impressions measure how often your content is displayed to users, providing insights into your ability to reach your target audience effectively. How to measure media impressions and reach for PR?

Media 104

Media Measurement SEO Instagram 104

Prowly

FEBRUARY 18, 2025

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. Measure against your KPIs to assess effectiveness.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

JULY 10, 2023

Today, marketing and communications teams are being asked — over and over again — to do more with less. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. The post Why Tech Is Important To PR appeared first on Crenshaw Communications.

Technology 266

Technology Television Web Social Media 266

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. If there’s anything marketing has a lot of, then it’s metrics. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Prowly

JANUARY 14, 2025

Pitch personalization & follow-ups In Prowlys new personalization flow, you get quick access to all your notes, recent journalist's publications, audience insights, and your communication history, so you dont miss any important element of your pitch. Monitoring dashboards now have new metrics and widgets for a more comprehensive overview.

Pitching 104

Pitching Data Analytics Writing 104

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications.

Analysis 95

Analysis Measurement Data Examples 95

PRSay

SEPTEMBER 28, 2020

When speaking with professional communicators and journalists, Lata Nott often finds herself offering directions about her specialty area. Here, she offers a preview of her speech and discusses what she calls “First Amendment-ish” issues: Our Conference theme this year is “Strategic Communications: Navigating a World Disrupted.”

Communications 148

Communications Employee Government Nonprofit 148

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Ensure Consistency in all Communications . Printed and digital materials: sales collateral.

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Be it a print, digital or broadcast interview , PR pros should explain that an interview is a conversation between two people – something which is engaging and relaxed, yet professional and informative. Such measures are imperative to help solidify their position as industry experts and strengthen the client-agency relationship.

Interviews 268

Interviews Media Construction Report 268

PRSay

APRIL 21, 2020

As I put together my materials, made flashcards and printed the APR Study Guide, I quickly discovered that the exam and the entire process was going to change my life for the better — both professionally and personally. I had also just started as an adjunct professor at New Jersey City University (NJCU). My advice: Do it now!

Ethics 210

Ethics Study Print Social Media 210

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Prowly

DECEMBER 17, 2024

However, it's important to note that they don't provide all the monitoring capabilities Prowly does, such as print and broadcast monitoring. Pair that with ongoing budget limitations, reaching out to people and curating perfect media lists, along with having the constant need to measure ROI, and you've got yourself a ticking bomb.

Comparison 104

Comparison Software Tools Analytics 104

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic–It’s important to take a look at your website traffic before, during, and after PR.

Measurement 90

Measurement How To Television Analysis 90

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158

Print Newspapers Google B2B 158

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis International Internal 149

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. 1 Visualisation in communication. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It is fundamentally impacting the communications industry.

Case Study 201

Case Study Conference Exercises Print 201

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Prowly

APRIL 2, 2025

For quickly communicating your PR outcomes to the team, clients, or higher-ups, all you need is a coverage summary. How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. Product managers need to measure the success of this release.

Examples 104

Examples Automotive Media Print 104

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Prowly

JANUARY 29, 2025

What features are essential in handling crisis communication? Your crisis communication software should keep your media contacts fresh and organized, ready for quick outreach (and even quicker in crisis management times). Let's help you choose from the top crisis management tools available. What will you find in this article?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Cision

JULY 5, 2016

Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

NOVEMBER 28, 2017

In modern communications, we can now flip the model and use the information we have about our audiences (interests, demographics, geographies) to find suitable influencers that impact those audiences. How Can SMBs Measure Success? If it’s simply awareness, impressions are easy to measure.

Small Business 245

Small Business Media SMB Pitching 245

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. There’s a certain stigma attached when discussing self-publishing in mixed company. The Book Patch.

Print 120

Print How To Local Customer Service 120

Cision

MARCH 24, 2017

Jody joins the agency with an extensive background in communications. This is the great debate in PR: how do we measure what we do and prove its value? How do you help brands create communication that inspires action? The communication and PR industry is constantly evolving. How do analytics drive PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227