Cision

OCTOBER 6, 2016

It’s a primary communications channel both internally and externally. I developed the PESO model in 2014 as a way to highlight the evolution of the work PR practitioners do, and show the interconnection and dependence of the communications activity necessary for a successful digital communications program. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you.

Resources 120

Resources Measurement Advertising Advertising 120

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Cision

JUNE 9, 2015

Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. Align your brand’s PR strategy with long-term business objectives by following this five-step plan for modern PR measurement.

Measurement 120

Measurement Customer Service Data Education 120

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.

Measurement 97

Measurement Communications Survey B2B 97

Cision

JUNE 1, 2015

Martin Kihn , research director at Gartner, says many communicators shoot first, then ask where to aim. Consider these six tips when implementing a PR measurement program: 1. It’s the only way to move PR measurement away from vanity metrics like AVE and impressions to ones with concrete value. Want to improve PR measurement?

Measurement 120

Measurement Data Tools Instagram 120

Cision

MAY 10, 2016

They either lack the skills needed to get the job done, or put their trust in oversimplified products claiming to measure efforts with perfect accuracy. But marketing and the measurement that’s needed to determine success is no longer as straightforward is it once was. Need a measurement makeover? Customer Journeys Take Time.

Measurement 120

Measurement B2B Data Examples 120

5W PR

MARCH 20, 2025

Companies that master the art of communicating their capabilities, compliance standards, and industry expertise gain significant advantages in the competitive federal marketplace. Building Trust Through Strategic Communications Defense technology companies must establish themselves as trusted partners to government agencies.

Government 60

Government Technology Case Study Leadership 60

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re measurable. The key here is often quick access to decision makers and a clear chain of communication. . They’re actionable.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. The post 6 Benefits Of Long-Form PR Content appeared first on Crenshaw Communications. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Measure performance daily. A good content calendar is like a roadmap that helps a brand tell its story.

How To 259

How To Social Media Product Launch Construction 259

Cision

APRIL 5, 2016

Here are three factors you should be monitoring to help you adapt your crisis communication: 1. Each situation, however, will be different, so you should adjust your crisis communication strategy accordingly. Get Cision’s free white paper today! So how do you use media intelligence during a crisis?

Crisis 120

Crisis Measurement Crisis Communications Software 120

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. select all that apply).

Measurement 87

Measurement Survey Web Software 87

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. Consequently, communicators should reassess which model they’re using to measure PR, especially if they consider defending their budget a top priority. Measure the impact of one channel on another. Improve consumer personalization.

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Cision

JANUARY 28, 2016

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. Read the free white paper today! The Right Team. The Right Goals.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Communications Influence with the C-Suite Grew. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. 34% said ebooks.

B2B 148

B2B Marketing Survey Software 148

Cision

SEPTEMBER 8, 2015

If you read a lot of market and communication case studies, you might come to the conclusion that the only effective businesses in the digital space are big businesses. Social media has an important place in the a marketing and communications mix. But measured by tangible outcomes, email is far more effective.

Communications 120

Communications YouTube Pitching Pinterest 120

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. Finally, measure how your content performs outside of goals tied to the traditional sales funnel.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer content and measurement goals . Influencer marketing creates trust.

B2B 191

B2B Social Media Radio Fashion 191

Cision

JUNE 27, 2015

Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. Data drives PR measurement. Don’t forget to plug the results into your crisis communication plan and your overall PR strategy as well.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. When it comes to PR measurement, there are too many variables involved, and you’ll never be able to account for everything. *This article was provided by Cision , a PRSA partner.

How To 109

How To System Measurement Data 109

Cision

JULY 8, 2015

catches up with international card payment security measures, many U.S. consumers are frustrated with the decision to go with chip-and-signature security measures. Check out our latest white paper today! New security measures cannot work properly until the technology can be used as intended. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. A few months later the video was all but forgotten.

B2B 139

B2B Video Marketing Survey 139

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less. Promote your expertise.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Stern + Associates

MARCH 10, 2023

Correlate PR success to tangible business outcomes Traditional PR results – whether it’s in the form of a media placement or speaking invitation – can be a critical measure of a PR program’s success. But these measures should not be viewed as an ending, but rather as a critical piece of your business development strategy.

Publicity 118

Publicity Conference Leadership Measurement 118

Cision

APRIL 14, 2015

Here are some top takeaways during the keynote session “Achieving the Nirvana of Communications: How Bayer hit the ‘C-suite spot,’ boosted budgets and tied media relations to reputation” with Bayer Corps SVP and Head Communications & Government Relations Raymond Kerins Jr. Measure What Matters.

Media Relations 120

Media Relations Media Pitching Journalism 120

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! Read the full-length white paper or check out the infographic below! Want to learn how travel technology impacts your brand? Travel Fee Fatigue.

Travel 120

Travel Technology Airlines Wireless 120

Cision

FEBRUARY 12, 2016

Ask for quantifiable goals with defined, measurable metrics so you can point back to the progress each department has made and discover how social has impacted your business strategy. Get our free white paper to learn how! Communication, especially on social media, is a two-way street.

Strategy 120

Strategy Customer Service Social Media Software 120

Cision

FEBRUARY 2, 2016

So what do communication and PR professionals need to do differently? Get our free social media strategy white paper today! Furthermore, if you’re spreading measurement across three tools, you’re not likely to feel confident with the insights you’re handing over to stakeholders. Missing Metrics.

Strategy 120

Strategy Social Media Customer Service Software 120

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

Marketing 120

Marketing Financial Analytics Strategy 120

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Crisis communication plan Be ready for the unexpected.

B2B 78

B2B Strategy Communications Case Study 78

Cision

NOVEMBER 14, 2015

Influencer marketing is on the rise as 59 percent of professional communicators plan on increasing their budgets for this tactic over the next 12 months. In order to measure your success later down the line, you’ll need to determine your metrics before getting involved in an influencer program. Get our white paper today!

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Sword and the Script

MAY 7, 2019

For those in PR with a bit of digital savvy, backlinks are worth collecting, counting, analyzing and incorporating an overall approach to public communications. So, all things considered, DA is a pretty good measure of quality, in my experience. Do they download an asset, like a white paper? Click To Tweet.

Google 156

Google Banking Engineering Web 156