PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

Media Relations 203

Media Relations Media Pitching Case Study 203

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. What allows you to do that?

Pitching 370

Pitching Media Storytelling Measurement 370

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

Agility PR Solutions

JUNE 30, 2024

The pressure for communicators to deliver results continues to rise. In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization.

Media Relations 193

Media Relations Measurement Survey Marketing 193

PRSay

JULY 3, 2024

The trend has coincided with the rise of social media, which lets news sources bypass journalists and publish their messages. One communications adviser who spoke anonymously said that responding to press inquiries is no longer worthwhile, especially during a crisis. You can read the full article at this link.

Media Relations 192

Media Relations Media Journalism Report 192

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Head of External Relations. Webinar Speakers. Anne Keogh. Samantha Deeks. VP of Customer Experience. Date: February 17.

Pitching 370

Pitching Media Data Technology 370

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . Here are five areas to consider when pitching international media. . Today, many U.S.

Internal 323

Internal International How To Media 323

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO. Why technology ROI matters.

How To 397

How To Media Software Analytics 397

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Branding 370

Branding Brand Media Measurement 370

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. That requires thoughtful attention and a strong sense of how media work. But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities. Interact on social media.

Media 333

Media Pitching Report B2B 333

Onclusive

APRIL 5, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why Onclusive invented Power of Voice – the leading content quality metric for PR and communications. Do you measure the quality of your content?

Communications 284

Communications Measurement Strategy Media Relations 284

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. The right media strategy hinges on understanding your industry or niche within it. If you answered yes to any of these, consider broadening future media outreach. But not every story is national news.

B2B 366

B2B Media Pitching Leadership 366

Business Wire

APRIL 21, 2021

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention.

Survey 441

Survey Infographics Media Pitching 441

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. New platforms can work for B2B PR

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? And not every business is a household name. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

Or we may go with an embargo, which means offering the news to a wider pool of media targets at the same time. . It’s a common term in dating, but when it happens in PR, a job based around effective communication, it’s particularly frustrating. For any type of media outreach, lead time is critical.

How To 321

How To Media Report Pitching 321

Onclusive

JULY 27, 2020

Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance.

Enterprise 307

Enterprise Media Analytics Analysis 307

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post. Study the briefing doc.

Interviews 322

Interviews Media Media Training Meeting 322

Deirdre Breakenridge

JANUARY 13, 2020

A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.” Nicole, our 2nd winner, is a junior who is pursuing a communication and journalism double major at UMass Amherst. Nicole Morin, UMASS at Amherst Student.

Video 339

Video Sports Journalism Education 339

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. As a result, communications professionals often become vulnerable to budget and headcount cuts.

Communications 248

Communications Corporate Reputation Employee 248

Stern + Associates

JULY 3, 2024

That’s a good thing to do if you’re in media relations in 2024 as well. In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest.

Media Relations 115

Media Relations Media Product Launch Leadership 115

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Most PR teams work hard to make sure our client media interviews go off without a hitch. For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience. Confirm specifics ahead of time. Role-play ahead of time.

Interviews 310

Interviews Media Banking Media Training 310

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Plan Well and Double-Confirm.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

One of the biggest misconceptions about the industry is that all cybersecurity media contacts are interested in the same stories. Note specific reporters or media organizations that can be helpful for the future. In fact, one of the biggest mistakes PR people make is foregoing media meetings that don’t guarantee immediate placements.

Privacy 294

Privacy Media Telecommunications Conference 294

Prowly

MAY 13, 2022

Meet Jennifer McGinley, CEO at JLM Strategic Communications and expert in media relations, reputation management, and crafting effective public relations strategies. The post Prowly #PRChat with Jennifer McGinley, CEO at JLM Strategic Communications appeared first on Prowly Magazine.

Communications 211

Communications Reputation Meeting Media Relations 211

Deirdre Breakenridge

JANUARY 6, 2020

Let’s congratulate and support Wei by sharing his video on social media! We selected two winners. If you want to learn more about Wei, you can follow him on Twitter at @weicai_. Here is Wei’s winning video.

Video 352

Video Journalism Education Resources 352

Agility PR Solutions

APRIL 4, 2024

Secure artificial intelligence is revolutionizing media relations, transitioning from simply monitoring mentions to detecting nuances and protecting communication channels. As enterprises engage with the press, the integrity of their messaging is paramount.

Media Relations 113

Media Relations Enterprise Media Communications 113

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. The post PR Tips For Staffing A Media Interview appeared first on Crenshaw Communications. Even if the conversation doesn’t result in immediate coverage, showcasing expertise often yields future opportunities.

Interviews 308

Interviews Media Retail Course 308

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 193

Communications Sports Journalism Fashion 193

Agility PR Solutions

APRIL 30, 2024

A strong media relations program can help businesses to maintain a positive brand image and reach their target audience. With the advancement of technology, particularly AI, organizations have a powerful tool at their disposal to streamline and optimize their media relations efforts.

Media 192

Media Media Relations Technology Data 192

Deirdre Breakenridge

APRIL 23, 2019

Media relations interests me because of the relationships I have personally had with public relations professionals. When the time came to start my infographic, I felt it would be fitting to educate PR pro’s about how to make their communications with the media positive.

Infographics 299

Infographics Journalism Television Education 299

Onclusive

MARCH 17, 2020

Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. Have you heard of Media Mix Modeling? A new approach. The downside?

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . But don’t mistake a media interview for a social discussion.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. It keeps us up-to-date on meetings, client communications and industry changes. The Social Media Examiner.

Retail 320

Retail Healthcare Crisis Management Social Media 320