ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Guest post by Crenshaw Communications intern, Murphy Pressley. Though formal college courses are presented by knowledgeable professors and test the ability to listen, reflect, and learn, they lack a dose of reality. Having these tangible relationships builds an intern’s verbal and written, communication skills. .

Internal 398

Internal International B2B Construction 398

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Here are the three steps you need to take to run a successful communications audit. The message sender.

Internal 189

Internal International Data Communications 189

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Business presentations are both exciting and stressful — whether you’re in PR , sales, marketing or a tech startup looking for funding. . But especially in the COVID era, the packaging of the presentation itself is also critical. PR presentations are all about differentiation, and we’re not alone. Start with research.

Case Study 304

Case Study Infographics Data Energy 304

PRSay

MARCH 6, 2020

For communications professionals, it’s imperative to be proactive and bring together key people within your organization for planning and strategizing sessions. Don’t employ any tactics that fuel hysteria, and be mindful in all communications, avoiding subjective adjectives and alarming language. Being proactive.

Communications 212

Communications Employee Crisis Policies 212

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling.

Trends 130

Trends Communications Storytelling Analytics 130

PRSay

OCTOBER 16, 2020

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. The most important thing is to know what your options are where you live,” said Sarah Courtney, communications and digital-strategy senior director for the League of Women Voters of Orange County, Calif.

Communications 202

Communications Nonprofit Employee Local 202

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Powerhouse conferences are attracting well over 100,000 presenters and attendees to major venues around the globe. Not all presentation training is the same, of course.

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Training Conference Technology Meeting 103

Deirdre Breakenridge

MARCH 9, 2022

Unfortunately, Richard is correct, the bad behavior is present, and it often goes unnoticed and also unquestioned. . . In my video, I share more about how to “walk” the ethics “talk: and to evaluate whether you and the leaders around you demonstrate ethics in every communication and business interaction. .

Ethics 433

Ethics Leadership Video Social Media 433

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Linking to blogs or articles that feature your expertise are also great ways to present your brand. The post 5 PR Tips To Promote Expertise On LinkedIn appeared first on Crenshaw Communications.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

So, it looks like we’re all going to have to sharpen our virtual event producing, presenting, and attendance skills for the foreseeable future. For executive spokespersons accustomed to presenting to live audiences from behind a podium at tech conferences, things have changed. Virtual events don’t mean you can’t network.

Conference 310

Conference Trade Shows Technology Video 310

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 186

Measurement Communications Analysis Data 186

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Internal communication goes beyond the employee. Communications will play a key role in promoting the vision and programs. Empathy is essential.

Trends 187

Trends Communications Skype Employee 187

Onclusive

SEPTEMBER 29, 2021

The communications team had the desire to understand not only what IFAW messaging was most present in the media, but what messaging was driving action and helping to achieve the organization’s objectives over time.

Analysis 369

Analysis Case Study Study Internal 369

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free.

Agency 361

Agency Pitching Creativity Groups 361

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. We have all been to the presentation where the speaker strides up to the front and assures the audience that they don’t need a microphone.

Engineering 383

Engineering Hotels System Television 383

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

For an imaginative PR team, this opens up new avenues presented by current media consumption trends. That engagement presents prime opportunities for branding and thought leadership. The post Changing Content Consumption Trends And What They Mean For PR appeared first on Crenshaw Communications.

Trends 320

Trends Mobile Twitter Consumer 320

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. International Association of Business Communicators (IABC) World Conference . PRWeek Awards. ContentTECH Summit. AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Deirdre Breakenridge

OCTOBER 23, 2018

As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth. Twitter is one of the most promising social media platforms for science communication.

Twitter 347

Twitter Social Media Community Conference 347

PRSay

OCTOBER 20, 2023

17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn. In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications.

Communications 166

Communications Ethics Training Hotels 166

Communications Conversations

NOVEMBER 12, 2021

My suggestions: 1 – Presentation skills & Powerpoint. 4- Multi-media content creation for communicators (photo + video + audio). I mean, how important are presentation and Powerpoint skills? The post 4 classes universities should add to strategic communications programs first appeared on Arik Hanson.

Communications 155

Communications SEO Social Media Video 155

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Confident in communicating directly, clients now recognize the SAE as one of the go-to on the team. Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

APRIL 17, 2020

If the presenter is sharing their screen, Zoom has a feature much like a built-in whiteboard. The presenter can virtually mark up the board like you would on an actual whiteboard. Have a new biz meeting scheduled and want to look presentable with no makeup or a DIY haircut? Annotate your meetings. Use a beauty filter.

Meeting 308

Meeting Interviews Report Video 308

Cision

FEBRUARY 12, 2020

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?

Internal 358

Internal International Crisis Crisis Communications 358

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications. PR, on the other hand, is typically part of either marketing or communications (though we know PR can help drive sales and support other business functions as well).

Reputation 333

Reputation Crisis Customer Service B2B 333

PRSay

AUGUST 7, 2024

Find more information about the largest gathering of public relations and communications professionals here. After remarks from Conference Chair Chris Perez, APR, partner, Westbound Communications, four of the breakout session speakers provided an overview of what attendees can expect this October. Or is it just schadenfreude?

Conference 88

Conference Crisis Crisis Communications Communications 88

Onclusive

NOVEMBER 6, 2019

Quantifying the effects of PR is difficult enough for any business, but Yext presents a unique challenge in that the company serves customers in virtually every industry across numerous geographies. Yext partnered with Onclusive as their PR analytics solution to help them better understand the business outcomes of their public relations.

Case Study 52

Case Study Analytics Study Report 52

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

A designated internal resource like a PR Manager or Communications Director will need to manage the agency, handle responses, course-correct, and communicate up the ranks on progress and outcomes. Of course, the PR agency team can and should help its client develop, shape and communicate their story. You have no story.

Agency 333

Agency Internal International Resources 333

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

A speaking gig can easily turn into a media story, with the PR team offering commentary to media or using a presentation to weigh in on a relevant issue. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

JULY 1, 2021

In joint presentations, my time was typically cut from 20 minutes to 5 as we worked through rehearsals. The post A Toast To Independent PR Agencies appeared first on Crenshaw Communications. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table.

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

That describes the present time, of course. Which is where the packaging and communication of a single, coherent and well-articulated thought are critical. But in addition to a sound communications strategy, targeted audiences, and quality content, message differentiation and amplification here are key. Package the idea.

Leadership 398

Leadership B2B Community Viral 398

Onclusive

DECEMBER 14, 2021

Media relations, an essential communications and PR cornerstone, is powered by a robust media database. While multiple companies offer media database and outreach solutions to communications pros, not all of them are created equal. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Set workflow and communications processes right away. We like to sync with clients even before an engagement “officially” begins to hammer out how they like to work, preferred communication channels, ideal weekly call times, team roles and other specifics so everyone can hit the ground running on day one. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. . For example, a company’s announcement of a complex, highly technical tool may be hard to communicate to a wide audience, while a vertical trade may love it. .

B2B 319

B2B Company SMB Automotive 319

Deirdre Breakenridge

OCTOBER 6, 2014

Being a woman in business and a mom juggling family responsibilities certainly has presented many great adventures and challenges. I don’t often mention my younger years when I was a single mom and owned a marketing communications firm at the same time. They say, “Balance, balance, balance.”

Radio 416

Radio Social Media Community Media 416

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

This is why we always recommend that clients present either an in-depth deck or a product demo as part of an analyst briefing. This means connecting with the right analyst and having a finely tuned presentation that will make an impact. The post The Art Of Analyst Relations: A PR POV appeared first on Crenshaw Communications.

Wireless 309

Wireless B2B Report Media Relations 309