ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling.

Storytelling 0

Storytelling Data Communications Technology 0

Cision

AUGUST 3, 2017

Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. ” Communicators shouldn’t need to be data scientists to apply the power of data; the Cloud does the hard part for them. .”

Industry 0

Industry Communications Software Hotels 0

Business Wire

APRIL 10, 2017

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. Communicating in the digital age requires an understanding of today’s rapidly evolving popular platforms. How do you think social media is going to evolve over the next 5-10 years?

Healthcare 204

Healthcare Trends Social Media Tools 204

Deirdre Breakenridge

JUNE 11, 2018

Modern Communications is about building lasting relationships. The modern communicator knows that to build a lasting relationship with anyone, you need to learn as much as possible about the people you’re trying to connect with. Here is how the modern communicator builds relationships that last. What’s their secret? Conclusion.

Communications 227

Communications Social Media Meeting Course 227

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Confident in communicating directly, clients now recognize the SAE as one of the go-to on the team. Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Building Your Initial Response Strategy The moment a ransomware attack is detected, organizations must activate their crisis communications plan.

Communications 78

Communications Crisis Communications Crisis System 78

Prowly

FEBRUARY 7, 2019

Communication experts from Enterie, a network of technology PR agencies, present a short guide to issue management for disruptive companies. 5 Communication Rules for Disruptors appeared first on Prowly Magazine. The post The Risk of Innovation.

Communications 171

Communications Technology Agency Company 171

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference . PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JULY 1, 2021

In joint presentations, my time was typically cut from 20 minutes to 5 as we worked through rehearsals. Our agency largely focuses on an ecosystem of high-growth technology clients for whom PR IS marketing. For an agency like ours, which works with high-growth technology companies, it’s essential.

Agency 421

Agency Creativity Advertising Advertising 421

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 185

Measurement Communications Analysis Data 185

PRSay

MARCH 7, 2025

The streaming giant’s decision to raise subscription costs presents a masterclass in strategic communication during challenging moments. Creating transparent communication Transparency is the foundation of customer trust when communicating price increases. The timing of such announcements also plays a critical role.

Corporate 87

Corporate Leadership Communications Strategy 87

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. We have all been to the presentation where the speaker strides up to the front and assures the audience that they don’t need a microphone.

Engineering 383

Engineering Hotels System Television 383

5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.

Storytelling 78

Storytelling Brand Branding Transportation 78

Landis PR

APRIL 1, 2025

By Brendan Davis Last week, I had the opportunity to attend NVIDIAs 2025 Global Technology Conference (GTC). Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams into tangible realities. AI will enhance what you already do.

Healthcare 52

Healthcare Communications Technology Privacy 52

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Internal communication goes beyond the employee. Communications will play a key role in promoting the vision and programs. Empathy is essential.

Trends 186

Trends Communications Skype Employee 186

Bianchi Biz Blog

OCTOBER 28, 2024

In this next blog post in the series, Loreley Maldonado of Eje Comunicación, describes the business and communications environment in Mexico City, Mexico and offers advice on navigating her home market. In summary, the business environment in Mexico presents a unique blend of challenges and opportunities. Corporate events. Risk audit.

Marketing 101

Marketing Crisis Local International 101

Onclusive

DECEMBER 14, 2021

Media relations, an essential communications and PR cornerstone, is powered by a robust media database. While multiple companies offer media database and outreach solutions to communications pros, not all of them are created equal. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. The post The Art Of Analyst Relations: A PR POV appeared first on Crenshaw Communications.

Wireless 309

Wireless B2B Report Media Relations 309

Deirdre Breakenridge

APRIL 30, 2020

Similar to my last two videos, the first “5” is my give to 5 pros who want to learn more about FEEL First communications with a complimentary consulting session (the getting advice part). Details are in the video below on how to contact me. After all, if you’re not listening, then you can advise and offer guidance.

Video 302

Video Internal International Technology 302

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Powerhouse conferences are attracting well over 100,000 presenters and attendees to major venues around the globe. Not all presentation training is the same, of course.

Training 102

Training Conference Meeting Technology 102

PRSay

OCTOBER 20, 2023

17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn. In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications.

Communications 165

Communications Ethics Training Hotels 165

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Responsibilities. Entrepreneurial.

Marketing 46

Marketing Case Study Software Analytics 46

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Now a free-to-attend, fully-online experience, MarTech “attracts forward-thinking, senior-level marketers obsessed with driving business transformation and retooling their organizations with marketing technology, and connects them with innovative technology companies sharing their new tools, applications, techniques, strategies and solutions.”

Conference 304

Conference B2B Case Study Content Marketing 304

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. The world of marketing and communications has changed, and we are changing with it.

Analytics 284

Analytics Content Marketing Corporate Company 284

5W PR

MARCH 31, 2025

Public relations plays a vital role in the health technology sector, where regulatory compliance directly affects patient safety and public trust. PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important. Army’s “What’s Your Warrior?”

Publicity 78

Publicity Privacy Technology Ethics 78

Onclusive

OCTOBER 19, 2021

Consider running your proposal by your boss or your team for feedback before you finalize it and present it to the decision-makers for approval. The purpose of the business case is communication. Put all of the information you’ve gathered so far into a written business case document. Sara Eberle. What to include in a business case.

How To 396

How To Measurement Writing Data 396

ImPRessions - Crenshaw Communications

JULY 7, 2021

This was not new technology and the name was virtually unknown in the States. Growth milestones, new research, founder stories, newsjacking — all present opportunities for exposure. The post 6 Things PR Agencies Should Never Say appeared first on Crenshaw Communications. PR is about getting hits.

Agency 353

Agency Interviews Pitching Retail 353

5W PR

MARCH 20, 2025

Defense technology companies face unique challenges when pursuing government contracts. The intersection of advanced technology, strict regulatory requirements, and complex procurement processes creates an environment where strategic public relations becomes a critical success factor.

Government 60

Government Technology Case Study Leadership 60

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. But we should also be thankful for technology that connects us to breaking news. Happy Thanksgiving from all of us at Crenshaw Communications!

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. The post How to Book Speaking Opps In The COVID Era appeared first on Crenshaw Communications.

Conference 284

Conference How To Trade Shows Leadership 284

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Deirdre Breakenridge

AUGUST 26, 2014

One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Dates: June 9-12, 2019. Location: Vancouver, British Columbia.

Conference 256

Conference Content Marketing Marketing International 256