Onclusive

DECEMBER 6, 2021

Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

Cision

AUGUST 9, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Most companies have a large unrealized opportunity available to them from their communications programs because they have under invested in earned media. That is, until now. quarter of the typical marketing budget.

Communications 185

Communications How To Media Measurement 185

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Here are the three steps you need to take to run a successful communications audit. The message sender.

Internal 189

Internal International Data Communications 189

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Branding 370

Branding Brand Media Measurement 370

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 370

Consumer Publicity Media Analysis 370

Sword and the Script

DECEMBER 31, 2024

Consistency counts for a lot in many things, including marketing and communications. Goodbye, Burrelles Burrelles bids farewell to print media monitoring and shutters a 140-year-old business perhaps the oldest vendor in the history of the PR profession. was changing my profession. This blog was a means to figure it all out.

B2B 150

B2B Marketing Leadership Study 150

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Beyond helping a spokesperson speak effectively for a print interview vs. broadcast, we look to arm clients with intelligence on a few different types of reporters. Good media training builds confidence.

Media Training 282

Media Training Training Media Interviews 282

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. How can they help you measure the business impact of communications? What do they offer in terms of technical and strategic support?

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets. 8 PR Tips For Nailing TV Segments appeared first on Crenshaw Communications.

Print 245

Print Pitching Television Newspapers 245

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

A few of the top picks for press release distribution services include: Business Wire – Known for robust targeting, outlet-type choices, multimedia options and its ability to distribute across 100,000 premium outlets (broadcast, digital and print). appeared first on Crenshaw Communications.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. The post PR Tips For Securing A TV Segment appeared first on Crenshaw Communications. Here are some top PR tips for scoring top broadcast stories.

Local 323

Local Pitching Print Interviews 323

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Communications Manager, Livongo. Jake Mazanke.

Measurement 356

Measurement SEO Web Social Media 356

5W PR

DECEMBER 28, 2024

Email Marketing Email marketing remains a powerful tool for direct communication with customers. Print Materials High-quality print materials, such as brochures, flyers, and posters, can be used to promote special events, promotions, and new offerings.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Bianchi Biz Blog

NOVEMBER 7, 2024

Don’t say (or show) anything you don’t want to see in print. Once you have experience talking to reporters a few times and see how it can be a real benefit to your communications strategy, you’ll feel more confident interacting with the media going forward. If you can, offer some information (percentages instead of actual figures, etc.)

Interviews 89

Interviews Media Print Report 89

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Entrants should definitely read the fine print in the rules/guidelines before entering. Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Key expertise of Cullen Communications Founded in 1985, Cullen Communications is one of Ireland’s longest-established PR agencies.

Radio 83

Radio Sports Marketing Local 83

PRSay

SEPTEMBER 28, 2020

When speaking with professional communicators and journalists, Lata Nott often finds herself offering directions about her specialty area. Here, she offers a preview of her speech and discusses what she calls “First Amendment-ish” issues: Our Conference theme this year is “Strategic Communications: Navigating a World Disrupted.”

Communications 148

Communications Employee Government Nonprofit 148

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content.

Communications 190

Communications Journalism Advertising Advertising 190

Agility PR Solutions

MARCH 28, 2024

In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology.

Creativity 110

Creativity Communications Print Media 110

Onclusive

DECEMBER 22, 2017

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. Communications professionals who focus on Growth PR and content marketing can now capitalize on the seismic shifts in our industry that Jon outlines above. How have you seen it evolve?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 148

Communications Crisis International Internal 148

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. Many PR battles are waged in hotly competitive categories, and the line between aggressive communications and an outright smear campaign can be blurry.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Energy Print Measurement 203

Prowly

FEBRUARY 18, 2025

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. Improve your PR campaigns with Prowly!

Examples 104

Examples How To Product Launch Print 104

Prowly

DECEMBER 17, 2024

However, it's important to note that they don't provide all the monitoring capabilities Prowly does, such as print and broadcast monitoring. TRY PROWLY FOR FREE Prowly pricing: How much does Prowly cost? Their plans range from budget-friendly subscriptions to more advanced and pricey ones. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Cision

MAY 24, 2016

The velocity of the newsroom has sped up and with so many publishing options and communication platforms, it shows no sign of slowing down. So how can communication professionals keep up? For John, the quality of the idea outweighs the communication platform. “I Some stories will work well in print, others in video.

Film 211

Film Pitching Print Journalism 211

Prowly

JANUARY 14, 2025

Pitch personalization & follow-ups In Prowlys new personalization flow, you get quick access to all your notes, recent journalist's publications, audience insights, and your communication history, so you dont miss any important element of your pitch. Monitoring dashboards now have new metrics and widgets for a more comprehensive overview.

Pitching 104

Pitching Data Analytics Writing 104

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Ensure Consistency in all Communications . Printed and digital materials: sales collateral.

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

JULY 10, 2023

Today, marketing and communications teams are being asked — over and over again — to do more with less. Consider this quote from The New York Times : “Gone are the days when snaring attention for start-ups in the Valley meant mentions in print and on television, or even spotlights on technology Web sites and blogs.

Technology 266

Technology Television Web Social Media 266

PRSay

APRIL 23, 2020

Every few months, I would print out the APR study guide and read a few pages. When I’d get the APR itch again, I’d print out another copy. Learn more about the Accreditation in Public Relations process here. Then I’d feel overwhelmed and put the study guide away in some forgotten place. In July 2018, I took an extra step.

Print 169

Print Study Course Technology 169

Deirdre Breakenridge

NOVEMBER 16, 2021

” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share.

Ethics 195

Ethics Interviews Media Print 195

Flack's Revenge

DECEMBER 11, 2014

Is it appropriate to communicate with most reporters in Mandarin? Journalists from print media tend to be more conservative regarding news quality. It will be more difficult to get a story published in a print publication. Do you need to meet reporters in-person to get coverage?

Print 201

Print Transportation Conference Technology 201