Onclusive

JANUARY 31, 2023

This shows how essential it is to monitor both mainstream and social media discussion about your brand if you want to build an accurate view of your reputation. But this could cause significant reputational damage in the future as your environmental targets and progress are forced under the microscope.

Analysis 195

Analysis Media Fashion Retail 195

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Businesses spend millions on brand reputation and community service. appeared first on Crenshaw Communications. It didn’t have to be that way.

Customer Service 227

Customer Service Employee Reputation Leadership 227

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

My agency was lucky in that we had four years under our belt and several ongoing companies as clients – digital versions of media brands and ecommerce portals for known retailers. If we’d won it, my agency would have probably been left with a fractured reputation and a stack of unpaid bills.

Agency 220

Agency Retail Reputation Course 220

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers. Want to learn how to crush a crisis before it begins?

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. That work then gives us a framework to think creatively about how to communicate with the customer. I started my career on the team that brought Smurfs into the American culture.

Retail 225

Retail Consumer Brand Branding 225

5W PR

JANUARY 25, 2025

At 5WPR, we’ve observed firsthand how brands struggle to communicate their environmental initiatives effectively while maintaining credibility with increasingly skeptical consumers. The stakes couldn’t be higher one misstep in environmental messaging can trigger immediate backlash and long-lasting reputation damage.

Company 78

Company Social Media Data Fashion 78

Solo PR Pro

MARCH 3, 2020

“All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications. It’s full-on Crisis Communications mode for those of us who specialize in such things. You can connect with Michael on LinkedIN.

Crisis Communications 92

Crisis Communications Crisis Communications Retail 92

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

Reputation Us

APRIL 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits.

Reputation 78

Reputation Financial Survey Consumer 78

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. A brand’s own content and that of retail partners certainly help here, but features and reviews offer a credibility that can move a customer closer to conversion. Here are some things to consider when planning your next campaign.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Cision

JUNE 21, 2016

There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand. Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis? Figure out how to best communicate your story at any time.

Brand 189

Brand Branding Real Estate Tourism 189

Cision

APRIL 28, 2017

Thus the genesis of our Shareholder Communications 365 Study. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget.

Infographics 174

Infographics Comparison Construction Retail 174

PRSay

OCTOBER 5, 2021

Today, Herdener is vice president of worldwide communications. During an insightful 30-minute conversation, he shared his thoughts and observations about the transformation of Amazon’s communications team as well as the PR profession. We figure that out, then communicate it. “As million workers around the globe.].

Employee 217

Employee Leadership Crisis Management Viral 217

PR in High Definition

OCTOBER 26, 2020

We have always worked with tech-driven companies, building their profiles and shaping reputations. Our challenge from a communications point of view is often just explaining it simply, but it’s a ‘sweet spot’ for Firefly and has been for some time. Empty shelves are called stock-outs, which is a lose-lose for retailers and shoppers.

Retail 62

Retail Reputation Transportation Technology 62

Stuart Bruce

JULY 15, 2014

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Businesses spend millions on brand reputation and community service. The post Unpacking The Away PR Disaster appeared first on Crenshaw Communications.

Customer Service 156

Customer Service Employee Reputation Leadership 156

ImPRessions - Crenshaw Communications

MAY 19, 2016

Retailer PacSun learned this lesson the hard way last year when it drew flak for prominently displaying a black t-shirt featuring an upside-down American flag in store windows over Memorial Day weekend. The post 3 PR Pitfalls To Avoid This Memorial Day appeared first on Crenshaw Communications. Being distasteful or disrespectful.

Hotels 174

Hotels Retail Creativity Reputation 174

Shift Communications

JULY 10, 2017

As marketers and communicators, our goal is to reach the most important people to our companies and clients. When they want information to solve a particular problem, they’ll search for it via colleagues, online search, or reputable sources. For example, suppose we want to reach retail executives. Christopher S.

Publicity 132

Publicity How To Retail Engineering 132

ImPRessions - Crenshaw Communications

MAY 29, 2020

COVID-19 instantly upended the way brands communicate with customers. Major retail brands and other heavy email marketers quickly adapted to the social isolation brought on by the virus, and with good reason. How are brands communicating with consumers during the COVID-19 pandemic?

Marketing 156

Marketing B2C Retail Print 156

5W PR

JUNE 15, 2020

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important.

Crisis 113

Crisis Digital PR Retail Reputation 113

Cision

MARCH 13, 2017

According to the Global Communications Report , the industry is expected to reach $20bn by 2020. While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

APRIL 6, 2017

Sure, there are the PR post-mortems and the ad agency schadenfreude disguised as “learnings” (the ad was created in-house), but for Pepsi’s brand reputation, the worst is over. One rule of good reputation management is to “fix” or solve a potentially damaging problem, or pledge to do so as quickly as possible.

Comparison 149

Comparison Fashion Retail Reputation 149

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Trader Joe’s podcast, Inside Trader Joe’s , is fun and is filled with puns, which is perfectly aligned with its reputation. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen.

Community 206

Community Nonprofit Conference Social Media 206

PR in High Definition

FEBRUARY 27, 2023

But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial. After all, partnering with the wrong influencer can dramatically affect a brand’s credibility and ruin its reputation. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Just as it’s important for communications pros to represent their clients’ value (and values!) But a grounding in the customer mindset is essential in today’s communications. For a product sold at retail, you can actually learn by talking to store managers or customers themselves. Be a two-way channel.

Agency 140

Agency Enterprise Retail Energy 140

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.

Creativity 120

Creativity SEO Mobile Journalism 120

Prakkypedia

JANUARY 19, 2020

This piece is based on a Facebook and LinkedIn post I recently published: Communication is vital during emergencies such as the catastrophic bushfires being experienced around Australia. It also has a list of reputable, leading organisations you might like to donate to – I’m sure many of you have done this already.

Communications 78

Communications Retail LinkedIn Radio 78

Cision

JULY 24, 2015

Many countries are moving toward a Near Field Communication (NFC) payment structure, which would allow consumers to pay for goods by moving smartphones within a few inches of a payment device through mobile payment services such as Apple Pay and Google Wallet. Continued fraud concerns. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

PR in High Definition

FEBRUARY 12, 2019

Firefly Communications Group is poised for an excellent 2019, following a series of client wins which helped increased its revenue by 18% in the last quarter of 2018. Firefly UK bolsters travel and retail experience. Unicorns, next-generation CRM platforms and household names all joined the Firefly roster last quarter.

Groups 59

Groups Communications Retail Travel 59

Barokas

AUGUST 22, 2019

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Stella Heekin.

Customer Service 84

Customer Service Company Strategy Communications 84

Cision

AUGUST 1, 2016

When you know detailed information about them, such as demographics and behaviors, you can better target your communication. With a media monitoring tool , you can tune into the conversation and gain insight on your reputation, what you’re doing well and how you can improve. Shoppers make friends and exchange advice online.

Brand 120

Brand Branding Retail Consumer 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Bulletin experiential retail stores for women. The flagship store has 30 brands in residence and Bulletin has become known as “the WeWork of retail space.”. Alexa has even achieved SNL skit status, which may not result in greater sales, but seals its reputation as a product of the moment. Brands to watch in 2018.

Brand 136

Brand Branding Retail Comparison 136

5W PR

AUGUST 12, 2024

Reputation management and business continuity planning has become a cornerstone of successful business strategy. The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness.

Airlines 60

Airlines Case Study Reputation Study 60

Cision

MARCH 29, 2016

If you can conclude anything from the passage above it’s the quality of problems for communication professionals has changed in the last 40 years. Our limits today are of attention rather than of resource, and press releases are one of many different communication channels that you have to deal with. Brutal Honesty.

Retail 120

Retail Pitching Print Writing 120