PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. From what I’ve seen — from training more than 25,000 communicators in more than 1,000 organizations over 20 years — most folks would choose the webinar. Save $100 with coupon code PRSA22. The vacation or the webinar?

Case Study 193

Case Study Writing Training Engineering 193

Ishmael's Corner

JUNE 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Tina Fey is good TV.

Storytelling 108

Storytelling Communications Case Study Publicity 108

Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Tina Fey is good TV.

Storytelling 101

Storytelling Communications Case Study Publicity 101

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. But that approach will shut down communications.

Branding 173

Branding Brand Storytelling Video 173

PRSay

MAY 13, 2020

Rely on brand storytelling. Brand storytelling is the same, only the narrative is a little different. People make decisions with their emotions, and brand storytelling is a way to deliver a meaningful message. If you have the expertise to share, then now is the time to do so. Everyone loves a great story.

Content Marketing 202

Content Marketing Marketing Storytelling Leadership 202

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. The biggest risk communicators run is that we never get heard at all. Communicates better.

Creativity 187

Creativity Writing Storytelling Study 187

PRSay

NOVEMBER 23, 2020

At Wylie Communications, we’re getting ready for our 2021 Master Classes. With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements.

Writing 199

Writing Case Study Training Storytelling 199

Melissa Agnes

AUGUST 29, 2014

Emory’s Excellent Crisis Communication on Facebook. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Enjoy and have an awesome weekend! From The Crisis Intelligence Blog.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

PRSay

MARCH 4, 2024

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. Anthony urges storytellers to be omnivorous in their curiosity. You can watch a replay of the session here.

Communications 97

Communications Storytelling Writing Community 97

PRSay

FEBRUARY 5, 2018

As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. But even the most gifted communicators can’t possibly create all the content demanded today. In this low-trust environment, communication from the C-suite must be authentic.

Communications 149

Communications Employee Leadership Writing 149

Ishmael's Corner

FEBRUARY 10, 2015

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. On the visual storytelling side, the classic contrast immediately comes through: One of our clients, Alcatel-Lucent, put contrast to good use in communicating its vision as it embarked on a turnaround plan.

Storytelling 60

Storytelling Comparison Communications Journalism 60

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. Master the Art of Storytelling.

Storytelling 150

Storytelling Case Study Writing Banking 150

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Ishmael's Corner

MAY 31, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.”

Storytelling 60

Storytelling Exercises Communications Publicity 60

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. Find more articles on writing and storytelling in the February issue of Strategies & Tactics.

Writing 150

Writing Storytelling Data Analysis 150

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. Communicate through multiple persons and a complicated chain of command.

Ethics 177

Ethics Social Media Leadership Communications 177

PRSay

DECEMBER 22, 2023

Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences. Crisis and conflict exist for every company, organization or entity; no one is immune to it.

Crisis Management 159

Crisis Management Crisis Crisis Communications Ethics 159

Ishmael's Corner

JANUARY 25, 2015

The same concept holds true for communications, although I’m not advocating that you read 500 pages every day. Still, one could make the argument that real reading — setting aside time to read articles from start to finish annotating along the way — holds even more value in the communications industry. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

Cision

JANUARY 6, 2017

That is how we created the three pillars of storytelling, country building and club making. AW : When I stand outside a Build-A-Bear Workshop, holding a Baskin Robbins ice cream cone watching a Corner Bakery truck drive by, I feel that we have been part of creating our American culture. Why is it crucial for an organization?

Retail 225

Retail Consumer Brand Branding 225

5W PR

DECEMBER 23, 2024

Authentic Storytelling Craft compelling stories that highlight the unique cultural, historical, and natural attributes of the destination. Showcase how sustainable tourism initiatives benefit local communities and the environment. Use storytelling to evoke emotions and inspire travelers to choose responsible travel.

Travel 78

Travel Tourism Marketing Local 78

PRSay

JANUARY 29, 2024

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings.

Energy 128

Energy Leadership Meeting LinkedIn 128

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. The three-day event was packed with dozens of workshops, networking and impressive keynotes. ” — Stella Low, vice president of communications, Dell. Natan Edelsburg, COO, MuckRack.

Conference 111

Conference Internal International Storytelling 111

Solo PR Pro

AUGUST 29, 2023

If you're a communications professional, you already have a knack for conveying messages. As a PR and communications professional, your expertise lies in storytelling. Research and Identify Prospects Listen Actively: Attend webinars, workshops, and networking events. Translate this into your pitch.

Communications 78

Communications Pitching Storytelling LinkedIn 78

5W PR

SEPTEMBER 11, 2023

Effective communication of research findings is crucial to ensure wider public knowledge. Effective communication of research findings is essential to ensure that the implications and benefits of the research are clear, relatable, and actionable. Storytelling Every research study has a story behind it.

Publicity 78

Publicity Communications Study Storytelling 78

Communications Conversations

JUNE 25, 2019

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. It was chock full of insights from some of the smartest people in our industry–from Scott Severson at Brandpoint to Bridget Jewell at Periscope to Erin MacMillian with General Mills.

Social Media 107

Social Media Trends Case Study Media 107

PRSay

FEBRUARY 15, 2019

Also, sentence fragments mean crisp communication. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch.” . What that professor would refer to as “grammar errors,” I’d call adaptations to acknowledge more common usage. Like starting a sentence with “like” instead of “such as.”

Pitching 149

Pitching Media Relations Examples Course 149

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Ishmael's Corner

MARCH 20, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I plan to use the occasion to explore whether communicators are changing fast enough. I’ll be in Portland on April 12 talking at an IABC Oregon luncheon. Cars that drive themselves.

Communications 60

Communications Storytelling Publicity Industry 60

Burrelles Fresh Ideas

MAY 21, 2024

Complementing this organic sharing, Microsoft’s mental health initiative, Microsoft Cares, provides a range of resources, including in-person, digital, and telephone counseling, alongside support groups and workshops, available to all employees. But what about the actual PR pros themselves?

Employee 97

Employee Pinterest Resources System 97

MaccaPR

NOVEMBER 24, 2014

Listen folks: It''s not all about the community size and fan counts! Last week, Paul Maccabee and I presented on this very topic for a wonderful audience of Minnesota Women in Marketing & Communications members - thanks for hosting us! 13 visual storytelling tips and the. Social Media Workshop presentation.

Social Media 82

Social Media Media YouTube Film 82

Ishmael's Corner

MARCH 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Friend, colleague and periodic co-trainer for our storytelling workshops, Peter Lewis, wrote the introduction story. But before taking a look at his words from Jan.more.

Storytelling 60

Storytelling Communications Publicity Media 60

Deirdre Breakenridge

SEPTEMBER 19, 2016

If this value ranks low right now, but you value it highly, consider seeking out activities that are focused on positive thinking like a meditation workshop or a volunteer opportunity. Jacqueline Jensen is the Community Evangelist at Piktochart. She is a recognized storyteller and relationship builder.

Community 150

Community Groups Travel Local 150

Ishmael's Corner

APRIL 14, 2015

The simple act of talking like a real human being would lift most business communications. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. If the site is a hit, I suppose the same concept could be applied to other foods.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Burrelles Fresh Ideas

MARCH 19, 2024

From digital detox getaways in remote nature reserves to mindfulness workshops led by local healers, travelers seek immersive wellness experiences that rejuvenate the body, mind, and soul, fostering a deeper connection to self and surroundings. Developing a PR strategy within the ever-changing travel industry demands a comprehensive outlook.

Travel 92

Travel Trends Tourism Transportation 92

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules.

Storytelling 40

Storytelling Resources Writing Corporate 40

Ishmael's Corner

JUNE 8, 2015

After one particularly cynical workshop put on by a sales agent at Shoreline Entertainment, you would have thought that making a break into this industry requires a blood sacrifice and your first-born child.). However, in order to generate interest in an idea, it’s vital to know how to communicate that idea well.

Communications 60

Communications Film Guidelines Pitching 60

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications.

Sports 245

Sports Agency Creativity Industry 245