PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Get FREE writing tips here.

Mobile 201

Mobile Education Writing Engineering 201

PRSay

JUNE 19, 2018

But first I want to explore why this type of language is so common among communicators. In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. Instead, it stems from our mindset.

Writing 112

Writing Pitching Course Conference 112

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. But even the most gifted communicators can’t possibly create all the content demanded today.

Communications 149

Communications Employee Leadership Writing 149

PRSay

JULY 17, 2020

1 thing you can do to improve the ROI of your communications. Too many communicators (and, let’s be honest, their reviewers) believe that the company or its product or service is the topic. Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little.

How To 191

How To Writing Training Survey 191

PRSay

JULY 28, 2021

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Get FREE writing tips here. Save $100 with coupon code PRSA21!

Mobile 200

Mobile Web Writing Training 200

Polaris

DECEMBER 8, 2015

When it comes to writing, lawyers are notoriously loquacious. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If Erickson told me she recently improved her own business writing. Improve Your Business Writing Skills for the Digital Age.

Writing 100

Writing Resources Marketing Communications 100

PRSay

OCTOBER 22, 2020

Write short paragraphs. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Especially when writing for mobile. Our lawyers made us add this stuff. The solution? But how short?

Mobile 184

Mobile Writing Web Journalism 184

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

7 great tools for the tech PR workshop. Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. The post 7 Must-Have PR Tech Tools appeared first on Crenshaw Communications.

Tools 108

Tools SMB Survey Software 108

Deirdre Breakenridge

JULY 22, 2019

Social Media Workshop in Princeton, NJ. I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Use a writing style that’s personal or journal-style writing. FEEL First Workshop in New York City.

Social Media 177

Social Media Media Interviews Instagram 177

PRSay

DECEMBER 20, 2023

When I earned my APR many years ago, one benefit I had not considered was that it would make me both a better compiler of PR/communications award entries and a shrewder judge for other organizations’ awards programs. Glenn Gillen, APR, is a regional PR and communications manager for accredited online Western Governors University.

Publicity 177

Publicity Case Study Ethics Study 177

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. For instance: What are the PR metrics executives should lean on communicators for?

Media 198

Media Newspapers Google Energy 198

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. When writing an opening paragraph, keep things lively and terse. Learn more about her training, consulting or writing and editing services at WylieComm.com.

Storytelling 149

Storytelling Case Study Writing Banking 149

PRSay

SEPTEMBER 28, 2018

After the coverage, you should write a “non-thank-you note” expressing appreciation for the coverage without sounding like they did it for YOU. Journalists may prefer that communication stays over email or text, as phone calls be a time vacuum. We should learn that from watching what they write or air. Suggest a time slot.

Media 152

Media Pitching Media Relations Writing 152

PRSay

MARCH 4, 2024

For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. At the same time, the AP could ask its bureau chiefs in the locations where these stories had taken place to write paragraphs to pair with the images. “So So it was an archive play and a global footprint play,” Anthony said.

Communications 95

Communications Storytelling Writing Community 95

Ishmael's Corner

MARCH 24, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. To this point, we’ve considered the methodology as our intellectual property.

Storytelling 86

Storytelling Communications Agency Publicity 86

PRSay

FEBRUARY 15, 2019

who was asking is because they lacked the formal tone that many of us associate with business writing. Also, sentence fragments mean crisp communication. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch.” . Neither are they sloppy. When to break the rules.

Pitching 149

Pitching Media Relations Examples Course 149

Communications Conversations

NOVEMBER 12, 2020

But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I was attracted by FMSC’s need for a solid communication infrastructure. The free prep workshop alone was a fabulously valuable experience, and I wished I’d done it years ago.

Publicity 174

Publicity Leadership Corporate Agency 174

Stephen Waddington

FEBRUARY 14, 2019

Marcel Klebba and I are creating a virtual school to share our expertise in communications. Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. We’ve both run workshops and speaking events, but neither are scalable, and they’re only accessible to people that can attend in person.

Communications 95

Communications Community Blogging Agency 95

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. I recently had the opportunity to attend The Jack Jackson Art of Writing Workshop presented by Ken O’Quinn, a former Associated Press writer and corporate writing coach.

Pitching 89

Pitching Comparison Writing Radio 89

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Promote your business and amplify your message across communication channels: Public Relations and Social Media.

Training 45

Training LinkedIn Marketing Pinterest 45

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. All Year Long, by Eric Harvey. It’s a book just about anybody could enjoy.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Ishmael's Corner

JANUARY 11, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. What does this have to do with business writing? The post Avoiding the Unkindly Cut in Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Writing 60

Writing Storytelling Fashion Communications 60

Sword and the Script

JUNE 15, 2021

The first step in communications is audience identification. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. less-than half (48%) participate in online communities with their audience. You’ll learn a lot that will inform your writing.

Survey 120

Survey B2B Marketing Interviews 120

PRSay

JANUARY 29, 2024

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. Top of the list: Write a manifesto about your leadership values. These are the things that you communicate and demonstrate.” Just start free-associating,” he suggested.

Energy 127

Energy Leadership Meeting LinkedIn 127

Prakkypedia

JANUARY 19, 2020

This piece is based on a Facebook and LinkedIn post I recently published: Communication is vital during emergencies such as the catastrophic bushfires being experienced around Australia. However, this can be tricky to manage on a personal level.

Communications 78

Communications Retail LinkedIn Radio 78

Waxing UnLyrical

NOVEMBER 23, 2011

It will improve your writing and your communication skills. My dear friend Ann Wylie talks in her writing workshops about giving our writing more impact. Others suggest an editing technique where you remove every five or seven words to make writing have more punch. Image: ulrichp via Flickr, CC 2.0.

Energy 91

Energy Writing Television How To 91

PRSay

APRIL 3, 2017

I attended the local Chapter’s jump-start session and a couple of local workshops, but then put my APR studies on hold for a year. My doctorate proved to be helpful in refining my research methods and expanding my theoretical understanding of communications and the social sciences. So what makes a better PR professor? A doctorate?

Public Affairs 115

Public Affairs Education Nonprofit Study 115

Cision

JUNE 6, 2017

When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Social media professionals agree. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 94

Blogging Writing Facebook Twitter 94

Ishmael's Corner

JUNE 8, 2015

It seemed as though no one missed a breath in the attempt to catch all the action, and I’m still not sure if the reporters and editors had any time to sleep between writing and designing 15 pages of fresh content, ready for consumption each morning.). As a result, communicators must quickly get their message across without diluting the story.

Communications 60

Communications Film Guidelines Pitching 60

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. has produced a management paper for corporate communicators and public relations practitioners called The Impact of AI on Public Relations. A new Wadds Inc. It covers the following topics.

Publicity 105

Publicity Policies Training Engineering 105

Waxing UnLyrical

MAY 23, 2019

How does a nonprofit properly communicate with these wonder-people? This is the start of building a real community. Of course, you will be communicating on social media. Make it interesting and fun, and use your best content writing strategies to keep them engaged. Write them REAL thank you notes.

Communications 68

Communications Nonprofit Training Community 68

PRSay

OCTOBER 25, 2021

Brown said that not all faculty feel comfortable or equipped to lead these types of conversations, which is why he co-created a “Can We Really Talk” workshop that helped their faculty develop language around DE&I regardless of their academic focus. “At Lay a solid foundation. Photo credit: rawpixel ].

Exercises 132

Exercises Education Nonprofit Case Study 132

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. Read or view the video below to get their take on the industry. The traditional agency model is failing.

Sports 245

Sports Agency Creativity Industry 245

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. What do you think is going on here? A news release is third.

Google 110

Google SEO Engineering Measurement 110

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. “Ideally no more than one page of copy,” says says Caroline Niven, vice president of external communications at Mastercard. Write snappily Use active voice, not passive. How to stand out? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Piloting AI ™ Workshops. Piloting AI™ Workshop (beta).

Agency 84

Agency Enterprise Technology Analytics 84