Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. So, the GitLab staff decided to rope in the professional community for help. Communicate With Internal Stakeholders. HugOps [link].

Crisis 271

Crisis Branding Brand How To 271

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. It was no official confirmation, but the impact of the update was felt across the SEO community. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Although Twitter isn’t exactly the best mass media platform for a kitchen appliance, it’s hard to imagine any popular brand choosing not to be there, since that is where the social community – or in this case, the mob – responds to pop culture events. Respond quickly. The most common sentiment?

Crisis 199

Crisis Twitter Course Viral 199

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 106

Viral Advertising Advertising Facebook 106

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The organization also encouraged patients to share their #GetNaked stories to build a community and connect to patients.

Healthcare 163

Healthcare Social Media Media Education 163

Waxing UnLyrical

JULY 30, 2014

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. Image: daryjeki via Tumblr, CC 4.0.

Viral 104

Viral Community Nonprofit Social Media 104

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. Listen to Increase Customer Spend. Empowered customers are on the move.

How To 149

How To Social Media B2C Television 149

Ishmael's Corner

OCTOBER 5, 2014

Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. Prediction 1: The Pope’s Selfie Goes Viral. Prediction 8: VentureBeat Creates Community Platform Called “Burnt Toast”. Apparently, Amazon’s ill-fated phone consumed Mr. Bezo’s time in 2014.

Industry 139

Industry Communications Viral Crisis 139

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As advertisers look to embrace this creator-led world with new techniques, like embedding brands into communities, and old ones, like affiliate creator marketing, we expect to see more adtech brands moving to make those campaigns easier to buy, manage and analyze. As Oli Marlow-Thomas, Chief Innovation Officer for Smartly.io

Creativity 156

Creativity Meeting Advertising Advertising 156

PRSay

JANUARY 6, 2021

L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Anger causes much of the stress that currently ripples through our society, agitating elephants and closing down communication. BlackLivesMatter.”.

Communications 199

Communications Viral Fashion Public Affairs 199

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. These are the consumers of today and tomorrow, making TikTok an invaluable platform for lifestyle brands to engage with a younger demographic.

Trends 78

Trends Brand Branding Viral 78

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Mobile 105

Mobile Community System Social Media 105

Cision

NOVEMBER 24, 2015

Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. Create a community of influencers that you can use to distribute content at any time. Don ’ t be shy.

Pitching 120

Pitching How To Instagram YouTube 120

The Stalwart Blog

DECEMBER 20, 2017

Next year, these type of scandals will find their way into the business community. The more layoffs that occur, the more likely consumers and employees will see their bosses as greedy. This presents a problem to organizations who will more than likely see the economy start to slow in 2018 and require them to reduce their workforce.

Company 114

Company Viral Travel Corporate 114

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Sixty-six percent give credence to editorial content or consumer opinions posted online over other media. Brand influence is born in a community. Some public relations agencies make these claims, and they’re often true. Yet it’s a tricky question.

Education 120

Education Leadership Viral Consumer 120

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. by keeping content fresh, fun and culturally relevant.

Social Media 91

Social Media Trends Viral Media 91

Melissa Agnes

FEBRUARY 3, 2015

How does each stakeholder group prefer to consume their media? The more you understand about your stakeholders, the better you will be able to strategize effective ways to communicate with them in – and out of – a crisis. Never knowing if something is going to go viral against you in a negative way… but wait!

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Prohibition

SEPTEMBER 13, 2022

Influencers have taken their time to build their community which provides niche content to their target audience and their opinions are seen to come from an authoritative figure. They convey key messaging in an interactive way and thanks to TikTok, brands can communicate with their ideal audience through short-form branded content.

Brand 118

Brand Branding Video Social Media 118

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16) Social media fragments into niche communities. 16: Ted Seward.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Waxing UnLyrical

JUNE 28, 2013

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. We’ll have a community chat, and get back to some fabulous guests from August. . — John Friedman (@JohnFriedman) May 28, 2013. And of course we should!

Measurement 106

Measurement Corporate Survey Viral 106

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

Social Media 105

Social Media Ethics Trends Viral 105

Sword and the Script

JUNE 9, 2015

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. In a phrase, as the paper suggests, “Marketers looking to reach consumers in new ways.”

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Waxing UnLyrical

JULY 25, 2011

Keeping the early adopter community in context, t here isn’t a desire to connect more, or even connect better. We agree mutually to allow someone to consume our feed of information, while consenting to consume theirs. A viral (forgive the cliche) spin out was evident with Google+. Fair enough? (By

Google 84

Google Enterprise Facebook Viral 84

Prohibition

FEBRUARY 27, 2025

Todays consumers dont just want to know what youre selling; they want to know what you stand for. The rise of brands taking a stand Modern consumers are more values-driven than ever. Consumers are paying attention, and they can spot insincerity from a mile away. Those days are gone. Get it wrong, and you risk public backlash.

Viral 62

Viral Ethics Consumer Trends 62

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates.

Reputation 78

Reputation Retail Nonprofit Viral 78

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

NewsWhip

JULY 15, 2021

This keeps the topics they explore relevant, specific, and consumer-centric. . If there’s something that mentions the company and is going viral, PepsiCo will work with community managers and copywriters to see if this is an opportunity to engage, respond, or retweet.

Creativity 78

Creativity Data Trends Analytics 78

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Trying new tools for the short free trail week is more often than not confusing and time-consuming. Viral Content Buzz.

Tools 72

Tools Viral Engineering Comparison 72

MaccaPR

NOVEMBER 30, 2017

Or – and this is where experiential pays off – are you a brand still trying to connect with your base and give them an experience in a moment in time that reinforces the relationship you have with them as consumers? We’ve got a frozen food client who identified who their alpha consumers are: gamers. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. Until next time! Critical Mention.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

JULY 10, 2024

Consumers today are highly aware and quick to voice their disapproval on social media, where negative reactions can go viral and severely tarnish a brands image. The fallout from such missteps can be swift and severe, making it difficult for the brand to recover and restore consumer trust.

Marketing 62

Marketing Fashion Financial Reputation 62

The Hoyt Organization

APRIL 11, 2024

How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Read on to find out.

Social Media 62

Social Media Video Viral Brand 62

Prohibition

MARCH 16, 2022

For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Similarly, social media may not seem as though it is of great importance if your target audience is older, however Facebook and Pinterest are very popular amongst the older consumer.

Small Business 71

Small Business Advertising Advertising Social Media 71

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. We try to be very consumer-centric. We have a consumer centricity team. ” So, it helps us not be that brand that’s activating on every trend and annoying consumers by trying to be cool. And one of the sub-trends is online communities. Lauren: Yes.

Trends 78

Trends Branding Brand Reddit 78