Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. You can also filter on DA in the BuzzStream Discovery tool. Check the variety and value of their content.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 65

Resources Content Marketing Marketing Leadership 65

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Community 120

Community Mobile Blogging Publicity 120

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! A useful review and step by step guide on how to develop content that your audience wants and will read.

Tools 137

Tools Publicity Measurement SEO 137

Contently - Strategy

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly.

SEO 98

SEO Engineering Content Marketing Google 98

5W PR

SEPTEMBER 10, 2024

Unlike traditional marketing, which often focuses on brand awareness, performance marketing focuses on specific goals such as website visits, conversions, or sales. This direct alignment between marketing efforts and tangible results makes it an invaluable tool for boosting traffic and engagement.

Marketing 78

Marketing Engineering Advertising Advertising 78

Cision

SEPTEMBER 26, 2016

Tech tools make me seem like a better writer than I am. On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. What I want to do in this post is examine tech tools that improve different dimensions of your writing.

Tools 120

Tools How To SEO Writing 120

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 40

Resources Content Marketing Marketing Leadership 40

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 25% know my company’s products or service.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Remote PR Jobs

SEPTEMBER 25, 2023

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence gathering and data analysis, which often inform a PR program’s messaging and content.

Mobile 100

Mobile SEO Reputation Web 100

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. Most sentiment analysis tools (both paid and free) work in a similar manner.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

MARCH 27, 2023

Beauty brands are leveraging the power of User-Generated Content (UGC) as a strategic marketing tool. What is User-Generated Content? UGC consists of any content on a brand or its products generated and shared by end-users. Brands can foster connections and boost customer relations with user-generated content.

Industry 88

Industry Social Media Community Consumer 88

Sword and the Script

JULY 9, 2016

In fact, you don’t have to do it at all as there are some emerging tools that will automate part of this process for you. Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. Followers and fans do not equate to influence folks.

Content Marketing 70

Content Marketing Social Media Marketing Media 70

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

Contently - Strategy

MAY 11, 2024

This isn’t just about inserting a city name into your content—you need to understand the nuances of how local customers search for your products or services. Tools that can help with this process include Google’s Keyword Planner , Moz Local , and SEMrush’s Keyword Magic Tool. food festivals, culinary awards, state fairs).

Local 97

Local SEO Strategy How To 97

5W PR

MARCH 26, 2024

Content marketing Complement the PR efforts with a strong content marketing strategy. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Crisis communication plan Be ready for the unexpected.

B2B 78

B2B Strategy Communications Case Study 78

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in. The reason?

B2B 137

B2B Company Survey Enterprise 137

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. For some generative AI is a threat, while for others it’s a tool that can help them do their jobs better.

Software 135

Software Pitching Analysis Community 135

5W PR

APRIL 21, 2023

Brands can engage with consumers through user-generated content. This fosters community and boosts user participation. UGC is cost-effective for brands, as they can use content created by customers. This saves resources while providing valuable marketing content. The post What is User Generated Content?

Consumer 88

Consumer Video Social Media Community 88

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. .” PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

ZudePR

MAY 20, 2015

New PR Online Tools. I grappled with a bewildering array of online tools. Coalescing around @wadds , our merry band has catalogued and categorised 250 tools to help modern-day PRs do their job well. PRstack launched in March and today we publish My #PRstack: a practical guide to modern PR tools and workflow.

eBook 60

eBook Tools How To Case Study 60

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

Community 40

Community Measurement Reddit Google 40

Communications Conversations

APRIL 15, 2021

You need to keep up with third-party tools. On the other hand, social content development requires equally as much focus. In the not-so-distant future, I could see even small social media teams having the following roles, based on the specific skill sets necessary to run a social media and digital marketing team: Social media director.

Social Media 179

Social Media Media LinkedIn Community 179

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Assumption 3: Give people the right decision tools. Out of our minds?

Community 40

Community Travel Pinterest Mobile 40

Contently - Strategy

SEPTEMBER 27, 2023

Now, content marketing boundaries are stretching far beyond these traditional confines. While navigating them might require extra effort and courage, the rewards can be substantial, opening doors to vibrant, engaged communities that interact with content in ways previously unimagined.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. And that’s the theme for this week’s Unscripted Marketing links [UML]. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. What has your journey been like in marketing and how has it changed over time?

Interviews 104

Interviews Content Marketing Writing Journalism 104

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. ” Earned media doesn’t work as consistently as email marketing or paid media. But the the key word here is “reliable.”

Storytelling 233

Storytelling Software Education LinkedIn 233

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Measure your success You’re pumping out content, but are you seeing a return on investment?

Analytics 81

Analytics Comparison Google Interviews 81

MaccaPR

OCTOBER 14, 2015

In the past few years, LinkedIn has made considerable changes – most notably LinkedIn Pulse – to transform the business-oriented social network from a recruiting and job-hunting tool to a powerful sales lead-generating channel, and now to a personalized, one-stop shop for business news hub. 4) A relatively untouched social platform.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48