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Nonprofit Local News Gains Steam

PRSay

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 176
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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

I’m a cynic and question the motives behind most corporate activism. The corporate entity is obligated to care only about itself and to define what is good as what makes it more money,” he writes in the essay. And corporate persons are the most powerful people in our world.”. Boardroom Sociopaths. A Few Final Thoughts.

Corporate 198
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4 Things We Can Learn from PR Practitioners in Africa

Cision

Here are four of the most valuable tips we can learn from communicators in Africa. Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs.

Local 216
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294
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Ricky Gervais is right (and wrong) about the local paper

Prakkypedia

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives.

Local 128
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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

In your pitch, convey how the story affects the community, Thrasher advised. Is it giving kids in the community a chance to do something different?” He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. How is this [business] impacting people?

Report 174
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Corporate PR Strategies That Drive Reputation and Business Success

5W PR

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Implementing successful corporate PR strategies is essential for building a positive brand image, fostering trust, and achieving business success.