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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316
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The To-Do List for Every New Corporate Communications Manager

Prakkypedia

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy?

Corporate 107
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What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

Deirdre Breakenridge

Sabrina is a member of the Public Relations Society of America and is in the process of completing an MS degree in Public Relations and Corporate Communications from the New York University School of Professional Studies. What’s your social media elevator pitch? Read more.

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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

How did Scott’s team keep the state’s tourism afloat? They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. They just weren’t there. What was their expectation?

Crisis 120
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Sustainable Caribbean Getaways

5W PR

The Cayman Islands Department of Tourism recognizes the natural beauty that draws tourists in, and instead of closing off those areas to protect them, they’ve put in regulations and guidelines so that the beauty can be enjoyed by all.

Airlines 133
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Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

Recognize the cultural and social differences among Malays, Chinese, Indians, and indigenous groups, as well as urban and rural communities. Urban areas may lean towards tech-savvy options, while rural communities may prioritize traditional mediums. Customize marketing strategies to cater to varied preferences and values.

Marketing 101
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17 people who should have been on MN AdFed’s 32 Under 32 List

Communications Conversations

We all know we have a strong agency community here in Minneapolis/St. But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. Chelcy Walker , corporate communications associate, General Mills. ” – Heather Olson.