ImPRessions - Crenshaw Communications

JUNE 21, 2016

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. But “hyperlocal may be the new global.”

Local 136

Local Case Study Consumer Industry 136

PRSay

JUNE 15, 2021

Well, COVID-19 of course. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Educate yourself about the rich history of our community, and understand both trailblazers and current leaders and influencers. We expect more now, and in the future.

Employee 201

Employee Community Leadership Enterprise 201

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Onclusive

NOVEMBER 8, 2023

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Social Media & Community Management With increasing frequency, social media and community management has become the direct responsibility of the communications and PR team.

Training 195

Training Media Training Crisis Communications Reputation 195

Prowly

MARCH 12, 2025

There are still so many opportunities to earn mentions in paper publications on a national and local level. Your job is to monitor national and local titles to track the spread of the story, gauge public sentiment, and identify emerging issues in real time. Part of a print monitoring mention. Why is print monitoring important (still)?

Print 104

Print Strategy How To Newspapers 104

Cision

MARCH 24, 2017

Charting your own course and sticking to it and changing only when the market demonstrates you have to. Don’t be lured off course by shiny objects. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community. Always tell the truth.

Enterprise 227

Enterprise Agency Radio Fashion 227

PR Job Coach

MARCH 29, 2012

This of course assumes you have written a compelling resume that highlights your best skills and accomplishments. For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed.

Facebook 164

Facebook How To Construction Insurance 164

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2017

Clearly he’s a local businessman with a flair for PR and promotion, as well as a deep commitment to community. Of course, tickets were scarce by the time these announcements were made, but a few airlines did earn some reputation cred for their efforts. The American Red Cross. Everyday people.

Airlines 149

Airlines Reputation Local Policies 149

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

It’s another strong way to share expertise, of course, but content can also run on informed opinion. Proactive marketing of expertise is the first line of defense of course, but given the opportunity, a quick way to generate relevant news is to capitalize on breaking news stories relevant to customers. Speak up on owned media.

B2B 147

B2B Pitching Case Study Local 147

Deirdre Breakenridge

JANUARY 18, 2022

It takes courage to love yourself out-loud, we can see this through the numerous bills going throughout state, local, and federal legislatures – whether they be about race, gender, sexual orientation, or reproductive rights. I know, I know, it sounds pretty hokey. This also, I believe, helps me face fears as well. That inspires me.

Blogging 239

Blogging Ethics Social Media Privacy 239

Deirdre Breakenridge

MAY 30, 2018

Also highlighted under the Community Organizer Practice is the importance of creating an editorial calendar. It would make sense to be deliberate about communicating elements of your research during Cancer Awareness Month and when there is a local marathon in your community to support cancer research.

Communications 171

Communications Training Education System 171

Landis PR

OCTOBER 31, 2022

In 2020, we celebrated Landis’s 30 th anniversary by donating $300 to nonprofits that are part of our team’s communities and support causes close to their hearts. The organization’s Climate Disaster Fund is a $1 billion commitment over the next decade to support communities impacted by the climate crisis.

Nonprofit 98

Nonprofit Local Community Small Business 98

PR for Anyone

FEBRUARY 7, 2024

She is also the Founder/CEO of the Leap Community where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands. As the Founder & CEO of The Leap Community and the Infinite Impact Mastermind, Colleen is dedicated to empowering entrepreneurs and business leaders.

Community 130

Community Leadership YouTube Local 130

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Grassroots marketing can come in the form of a letter to your local news outlet, arranging volunteers for local outreach or many other things. A brand doesn’t have to undertake all of those. Grassroots.

Airlines 120

Airlines Storytelling Local Travel 120

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. Of course, mentoring is at the top of my list. I remember sitting with a college student at a local Starbucks. After 28 years, I know my time will be well spent giving back.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Yet, in reflection, so much has changed.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius.

Education 150

Education Course Training Social Media 150

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. Of course, let’s not forget a primary motivator: recruitment. Of course, marketing to developers is not new. Are there similar adjacent communities? So What, Really, is New Here?

Software 120

Software Enterprise Groups Course 120

Cision

MARCH 29, 2016

Of course not, but like everything, planning has its place, as does a wonderfully executed strategy that comes together at the last minute. For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline.

Local 120

Local Retail Newspapers Sports 120

Ethical Voices

OCTOBER 28, 2024

Today, I’m truly proud to say that we are recognized for our commitment to ethical communications. And through all our activities and our reputation, we have not only set standards for our industry, but have also educated the business community, which is very valuable for us. Of course, it’s hard.

Ethics 53

Ethics How To Crisis Internal 53

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Skype 100

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. This research by the PRSA MBA/Business School Program committee will also help refine the curriculum.

Communications 120

Communications Case Study Training Reputation 120

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV.

Local 94

Local Course Community Interviews 94

5W PR

JULY 2, 2018

Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. For brands who want to build their reputation and maintain a strong community of followers, it’s important to have a social media strategy. Social media is often a big part of the PR conversation in 2018.

Brand 114

Brand Branding Reputation LinkedIn 114

Flack's Revenge

JANUARY 10, 2019

Drew: Social will evolve both as an organic and paid channel and of course, new social networks will arise. Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

Waxing UnLyrical

JUNE 11, 2021

actual engagement and sidebar conversations among commenters including, of course, the obligatory social media smart-a**es waiting to trip up any/everyone they possibly can. digital content for a whole host of “old” and “new” media, who could bring in said experts for a local angle. TONS of legit media coverage.

Social Media 102

Social Media Local Twitter Course 102

Solo PR Pro

FEBRUARY 15, 2022

There’s just no infrastructure out there for practitioners who want to create niche campaigns with local and regional brands. If you’re ready to do more with influencer campaigns, here are some resources we’ve used and shared with our clients as well as a special offer for the Solo PR Pro community.

Small Business 99

Small Business Web Nonprofit Resources 99

Cision

JUNE 9, 2016

You could also tie in a before and after weight loss story to something that’s happening locally or nationally, like a plus size model making it on the cover of the Sports Illustrated swimsuit issue for the first time or the opening of a new, natural grocery store in your community motivated you to get healthier.

Pitching 120

Pitching How To Construction Brand 120

5W PR

JULY 11, 2018

It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. Of course, though people weren’t pleased with the change – the result was a lot of conversation and plenty of media attention for IHOP. Community Involvement. Cancer Research. So what exactly is a PR Stunt?

Measurement 149

Measurement Education Social Media Film 149

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. After auditing a class on internet marketing, they paid the professor of their course to create a website for them. This is their story.

Local 100

Local Writing Retail Meeting 100

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 105

Communications Community Crisis Film 105

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

JUNE 22, 2021

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. Local real estate developer. I’d love to talk to him about the local real estate market and how he got into real estate investing. #5 I’m making slow progress on the list (thanks global pandemic!),

Real Estate 88

Real Estate Local Meeting Sports 88

Rock the Status Quo

NOVEMBER 11, 2015

But I do focus – and specialize – in what I call “Social PR” – where you educate, cultivate, and motivate communities to help you tell your story. So I convinced my boss to give me a tiny budget for a community-based effort. But it was a lot of fun, and we did attract the attention of the local ABC radio station.

Crisis 100

Crisis System Education Community 100

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

AUGUST 26, 2011

But I guarantee you that when it comes to working on projects in her chosen field – as her company website puts it, “communication about the Earth and its people&# – Donna is at the top of the list, or pretty close to it, when clients are wondering whom to call. There are many, many people like Donna.

Film 98

Film Social Media Policies Community 98