Doctor Spin

OCTOBER 25, 2024

Stage 3: Engagement / Content & Community. Stage 3: Engagement / Content & Community Your operations are stable; it’s time to re-engage with your audience and build deeper relationships. You likely have a digital presence, but more must be done to ensure you connect meaningfully with your community. Don’t do it alone.

Leadership 52

Leadership eBook Technology Analytics 52

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. Ten years ago, my definition of PR had more to do with “telling the truth in such a way that people will like it.”

Crisis 64

Crisis Ethics Financial Conference 64

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. Bring your creativity to the table. AI is going to be a huge topic for communicators.

Creativity 78

Creativity Writing Agency Pitching 78

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. I felt Todd Taylor’s (UNC professor – definitely follow him!)

Creativity 40

Creativity Social Media Education Conference 40

Buzzstream

OCTOBER 16, 2024

First, we discussed all things freelance PR: how to get into it, how to avoid bad clients, how to build a community, etc. Thea: Yeah, definitely. And then it was just like a, like how the community came together to show that mistakes don’t make you who you are kind of thing. I do miss having that community.

Viral 62

Viral LinkedIn Insurance Insurance 62

ImPRessions - Crenshaw Communications

MAY 11, 2022

While not specifically an adtech conference, the famed Cannes Lions Festival is still the biggest gathering of the creative community in the world, and probably the most influential. The famed Festival highlights outstanding content across all platforms and especially after two years of lockdown, it’s a place to see and be seen.

Conference 156

Conference Privacy Advertising Advertising 156

Doctor Spin

OCTOBER 25, 2024

Creativity and Innovation Management. link] There is a need for a unified definition of digital transformation to provide conceptual rigor and guide both researchers and practitioners. Developing a unified definition of digital transformation. Creativity and Innovation Management. Creativity and Innovation Management.

Financial 52

Financial eBook Journalism Big Data 52

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. The group leaders for each group were in charge of the coordination and communication with the influencers. This was definitely the place to be when the sun went down!

Creativity 56

Creativity Marketing Social Media Course 56

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Community management. Creative Eye/Design/Photography/Video. They do need video and audio production skills. Strategic thinking.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

JULY 22, 2022

However, micro influencers can sometimes be more beneficial to meet business aims and should definitely be considered as part of your strategy. At Prohibition we work with a range of B2B and B2C brands to deliver successful, authentic and creative influencer campaigns. The relationship with their audience.

Comparison 117

Comparison B2C Advertising Advertising 117

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. The community shapes how we make decisions to interact and engage. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227

Local Energy Agency Policies 227

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Contently - Strategy

OCTOBER 31, 2024

By definition, play is a fun activity. By tracking and displaying runners’ distances, times, and achievements, the app lets users see how they stack up against their friends and the broader community. If you’re looking for more creative ways to level up your content, subscribe to The Content Strategist.

Marketing 95

Marketing Content Marketing Analysis B2B 95

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). I know both brands promoted it across social media–and it definitely received some media attention as well.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Karen Freberg

JUNE 26, 2022

Just waiting to see if the lightening bolts from the academic community will come down. However, one of the biggest news that came out from the festival was the launch of The Creative Ladder , a nonprofit dedicated to helping underrepresented audience members get the opportunities in the creative industry. Yep, I said it.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Prohibition

NOVEMBER 30, 2020

Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends. Record and edit 15-second multi-clip videos with audio , effects , and new creative tools. It’s an opportunity to show off your creativity.

Instagram 62

Instagram Social Media Fashion Media 62

Prohibition

JUNE 17, 2021

TikTok creates new Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. This handy hub should prove super useful for both content creators who want to share their creative flare and for those who need a bit of inspo!

Social Media 62

Social Media Reddit Trends Pinterest 62

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. B2B social media marketers – this is one you should definitely check out! TikTok social media advertising.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Victorious PR

OCTOBER 18, 2022

A savvy PR professional will be able to pitch journalists in a way that the crypto community wants to read it. A go-to agent will help build the credibility and hype of an upcoming project, but also be able to keep the community informed. It’s also about serving a community that feels heard. That is important.

Real Estate 52

Real Estate Community Social Media Leadership 52

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Branding Brand Reddit 78

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. Probably overcoming a misguided definition of success.

Enterprise 227

Enterprise Agency Radio Fashion 227

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Your life is already AI-assisted. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Stephen Waddington

JUNE 22, 2017

Big win for public relations at Cannes Festival of Creativity. In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate. My own firm Ketchum and our clients won 18 Lions.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Solo PR Pro

JANUARY 17, 2023

Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area.

Agency 108

Agency Travel Groups Community 108

OnePitch

OCTOBER 4, 2022

Oh, smart, smart, smart. [00:04:17] TB: I only do that with regular freelancers, but they are people I brought into that community. So it’s a lot of still like communications. So do you open all pitches, Toby? [00:05:53] TB: No, I definitely don’t. I definitely put embargo or exclusive in front of it.

Pitching 80

Pitching Education YouTube Report 80

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Sometimes all it takes is a single word or idea to get the creative juices flowing. Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

Communications Conversations

NOVEMBER 8, 2018

Second, Pinterest definitely influences purchase decisions. It’s a COMMUNITY play. So, as a brand, you need to get creative. Why Pinterest? Lots of reasons! First and foremost, the long tail–pins are forever and that means long-term engagement and traffic from Pinterest. Finally, Pinterest drives traffic. Why Reddit?

Social Media 121

Social Media Reddit Pinterest Communications 121

Sword and the Script

MAY 11, 2019

This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Specifically, the impacts of traditional earned media events on sales drop by 21% (new) and 23% (repeat) when online community activity cannot affect the other media variables.

Study 138

Study Media Relations Media Measurement 138

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. I often share news or tips with the Solo PR Pro community, or ask for the group’s ideas around media targets. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays. 5 solo PR pros share how they structure their work day.

Meeting 98

Meeting Writing Pitching Case Study 98

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. It makes sense. Here are a few examples I spotted in putting this post together: Notified.

Software 120

Software Pitching Ethics Technology 120

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).

Video 58

Video Instagram YouTube Creativity 58

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. But it can sometimes hinder innovation and creativity, and it definitely creates time and work. It definitely takes time, though. take action as needed.

Healthcare 114

Healthcare SMB Social Media Meeting 114

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).

Video 52

Video Instagram YouTube Creativity 52

Reputation Us

DECEMBER 14, 2022

Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. While you want to encourage their leadership, you definitely don’t want them getting poached! See our blog for more details.). Action 3: Highlight Your Leaders.

Reputation 78

Reputation Insurance Insurance Employee 78