Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 78

Creativity Analytics Study Exercises 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Those insights will lead to better briefs to inform creative and content. Invest in building communities, customer databases and influencer networks. Sneeze guards top the list. This is a big lesson for the future.

Government 151

Government Crisis Energy Community 151

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Owned media and community management are the strongest areas of practice according to respondents. Community management – social media enables organisations to engage in conversations.

Publicity 111

Publicity Survey Measurement Community 111

PRSay

OCTOBER 5, 2020

Employees can work when they’re most productive but can also take time during the day (depending on company policy) for personal priorities, like family commitments and exercise. Kate Finley is founder and CEO of Belle Communication , an award-winning PR, influencer, social media and creative strategy firm based in Columbus, Ohio.

How To 182

How To Employee Survey Exercises 182

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. Some of these additional pieces can include things like custom icon sets, exercises and styles for messaging, illustrations, and photography styles.

Creativity 59

Creativity Agency Branding Brand 59

Cision

APRIL 14, 2017

Reputation management is a fabulous exercise in brand managing in permanent beta, constantly revising and tweaking, whether it’s for a person, issue, product or problem. Digital has transformed the way we communicate. Also, never forget how to apologize, course correct and revise.

Reputation 177

Reputation Measurement Exercises Pitching 177

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Creativity Industry 245

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. Some of these additional pieces can include things like custom icon sets, exercises and styles for messaging, illustrations, and photography styles.

Creativity 52

Creativity Agency Branding Brand 52

Solo PR Pro

FEBRUARY 9, 2021

There’s a whole community of like minded people you can lean on. Lindsay Woods, Founder and Chief Creative, Cascade Creative Group. We always have the ongoing exercise of 5×5 — following 5 contacts who would be good targets and sharing 5 pieces of their content with clients, if there is extra time this can be extended.

Course 110

Course Exercises LinkedIn Groups 110

Marketwired

MARCH 8, 2016

What does a team brainstorm session look like in one of the most-engaged online PR communities today? Get organized with internal communications tools. Slack allows users to categorize conversations into separate channels, and also has a direct message functionality so users can communicate one-on-one when need be.

International 100

International Internal Exercises Tools 100

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. The group leaders for each group were in charge of the coordination and communication with the influencers. How did my students respond to this?

Creativity 56

Creativity Marketing Social Media Course 56

Stephen Waddington

MAY 2, 2020

Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Communications Conversations

SEPTEMBER 25, 2020

We talked about her Marketers Community. More than just “being prepared” and helping you stay organized, this exercise will demonstrate to your new professional friend that you did your homework and you’re interested in what they do. And, if you want huge bonus points, look for a creative way to help THEM!

Meeting 137

Meeting LinkedIn Facebook Exercises 137

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Mark Reed-Edwards hosts the confession series, which spotlights movers and shakers in the marketing community. Talk to Us !

Marketing 108

Marketing B2B Interviews Content Marketing 108

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. This is my fourth lockdown letter. Please come and join us.

Media 83

Media Crisis YouTube Television 83

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. You may be asking what conference is this and where do I sign up.

Creativity 40

Creativity Social Media Education Conference 40

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). I don’t see that so much out there.

Digital PR 71

Digital PR SEO Agency Pitching 71

Cision

APRIL 6, 2016

They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies. The whole point of the exercise is to get closer to buyers. These sections are non-negotiable and the rest can be considered icing on the cake.

How To 120

How To Tools Exercises Viral 120

Karen Freberg

JANUARY 18, 2021

The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. The possibilities here for showing impact on community here and branching out to other platforms is key to show the overall presence here for Clubhouse. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Konnect Agency

NOVEMBER 1, 2019

Creating a team costume with colleagues you don’t typically work with on a day-to-day basis is an excellent team-building exercise that allows us to show off our creative sides and work together to make some magic. Check out the Konnect Instagram to see how incredibly creative our teams are!

Exercises 63

Exercises Creativity Instagram Local 63

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Every year I read and write about dozens of reports on B2B marketing and PR. It might also provide a thought about what might happen next year.

B2B 148

B2B Marketing Survey Software 148

Action PR

MARCH 26, 2020

Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. In fact, this is the main contributor to good heart health outside of exercise. delivers to local communities. has been helping local communities by delivering a fridge-full of Gosh! And with good reason too.

Exercises 52

Exercises Training Local Crisis 52

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. How B2B Marketing Can Get More out of Trade Shows.

B2B 69

B2B Trade Shows Survey Study 69

Cision

OCTOBER 16, 2017

Chris Lynch: So, number one, I think what I’ve told a lot of communicators that I talk to in the market that are thinking about how they recruit talent is to think a little bit outside of the box in terms of where they go for certain skill sets. And that’s like sort of a good clarifying exercise to start.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication. It’s a great way to exercise your writing muscles.

Blogging 98

Blogging Facebook Twitter Writing 98

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. The second part of the title of the book focuses on creative innovations to evidence-based practices. We have a lot of resources, exercises, activities, case studies, and stories to share. BIG ANNOUNCEMENT.

Case Study 60

Case Study Creativity Study Course 60

Buzzstream

JANUARY 8, 2025

Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Use brainstorming sessions or even improvisational games to keep creativity sharp. But other times, if you can get creative, you can make it work. Vince: Yeah.

Digital PR 62

Digital PR Google Comparison SEO 62

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. D’oh, you say.

Blogging 94

Blogging Writing Facebook Twitter 94

Stern + Associates

SEPTEMBER 22, 2022

A trade-off mindset between the four domains of life ­– work, family, community and self (mind, body and spirit) – prevents us from leading and performing as effectively as we would like. Put People First to Unlock Innovation, Creativity – and Higher Profits. Going Beyond Work/Life Balance for True Mental Health.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. You’ll wind up with an infinite number of ways to tacitly weave the benefits of your product in a manner that is useful and relevant to your community. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it. In today’s hyper digital era, tools have been designed to generate copy, social content, images and even videos too!

Social Media 62

Social Media Trends Media Guidelines 62

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Prohibition

MARCH 16, 2021

Audience insight – this is directly polling your own customers or social media communities to better understand them and their challenges. There are multiple ways to do this; either via dedicated audience insight tools, or via direct surveying through your email database or social media communities. engage, educate, sell etc).

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. The biggest PR lesson here – because what is this campaign, if not an exercise in trying to raise awareness? Now you see it, now you don’t.

Twitter 100

Twitter Facebook Nonprofit Social Media 100

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Now that people have a sufficient amount of equipment at home, gyms must develop creative ways to provide programming and generate revenue with online programs through their brand. Convenience.

Retail 52

Retail Consumer Exercises Creativity 52