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5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Dont worry, thoughyou dont need to completely forgo creative storytelling in favor of strategies that drive direct revenue, but its important to align your efforts with larger company objectives.

Trends 104
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How to Brand Like Bernie Sanders

Cision

This monitoring collected more than 700,000 tweets, reddit links, Facebook messages and Instagrams posts in a 24-hour period, making this debate the most active in terms of online conversation of the three we’ve monitored. Build communities everywhere. On reddit, for example, theGOP Debate had 1,900 percent more messages.

Reddit 120
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Four social media channels most communicators overlook

Communications Conversations

Overlooked social network #3: Reddit. Why Reddit? Let’s be clear: Reddit isn’t for every brand. I say that because Reddit isn’t a marketing play the way most social networks can be. It’s a COMMUNITY play. Case in point: Brands like Microsoft that use Reddit as a customer service channel.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community.

Analysis 173
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New Year, New Predictions, Same Goal: Authenticity

MaccaPR

The key is to use AI to handle the repetitive tasks so your team can focus on creativity and strategy, enhancing, not replacing, your brands voice. Additionally, disclosing the use of AI tools and AI-generated content allows brands to maintain authenticity while still benefiting from AI technologies. In one survey, consumers were 2.4x

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Generative AI inches along in public relations [PR Tech Sum 58]

Sword and the Script

It covers August and September as news from the PR software community has been slow recently. This is intended to be an added resource to help communicators in their work.” Today, we can’t imagine life without it. We’re headed in that direction with generative AI too. And now onward with this month’s PR tech sum.

Publicity 156
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#InnovateNow With Mercy Chikowore: The Power of Passion

Cision

It’s such a great way to connect not only with reporters but fellow PR professionals and new communities. Once I started pitching, reporters latched onto the ’2 Guys Started A Bitcoin Company’ angle, and the ’2 Guys’ also started trending on Reddit and other social platforms.

Reddit 120