Deirdre Breakenridge

JANUARY 5, 2018

The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community. In one seamless camera movement, the creative tells a story that emphasises the need for volunteers year-round. Don’t You Credits.

Film 0

Film Insurance Insurance Creativity 0

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This bodes well for PR professionals who focus in employee and community relations. Video content isn’t optional anymore, and it seems that every major company is considering its own podcast if it doesn’t have one already. The post 6 Trends That Will Affect PR In 2022 appeared first on Crenshaw Communications.

Trends 385

Trends Employee Viral Advertising 385

5W PR

NOVEMBER 21, 2024

Creating animated book trailers, interactive elements, and engaging short videos can captivate audiences and drive interest. Utilize TikTok’s short-form video format to showcase book excerpts, character introductions, or behind-the-scenes content. These contests can encourage creativity and generate excitement around the book.

Industry 78

Industry Apparel Print Marketing 78

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too.

Digital PR 264

Digital PR Marketing Infographics Video 264

Flack's Revenge

MAY 4, 2016

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. What is all this about a mashing up creativity and tech? The Expo and Community hubs are in Brooklyn; Arts and Industry, in Manhattan.

Creativity 120

Creativity Print Big Data Fashion 120

5W PR

DECEMBER 30, 2024

By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience. UGC encourages interaction and fosters a sense of community among travelers.

Travel 78

Travel Marketing Privacy Community 78

ImPRessions - Crenshaw Communications

JUNE 22, 2021

One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. This new feature is actually in competition with TikTok as it offers similar video creation capabilities. . It’s still in its early stage, but there are new features and updates in the works.

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

JUNE 22, 2020

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

B2B 276

B2B Social Media Brand Branding 276

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Brand Branding Airlines 78

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. Finally, the company has many short product videos online where you can take a look – without registering for a demo or speaking to a salesperson. They also offer a free trial.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Helps build a community around common topics or interests . Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share.

Social Media 344

Social Media Media B2B Leadership 344

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. But the conflict typically runs deeper. A major market research initiative. .

Marketing 310

Marketing Product Launch Corporate Viral 310

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. There are many more creative approaches to achieving a positive image.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. The experience of strangers in the same professional community can be as persuasive as that of experts. PR-generated content also has a key advantage over most paid content.

Storytelling 233

Storytelling Education Software LinkedIn 233

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. I’m no longer hyperactive on Twitter, but still push out several tweets a day to keep our SO team, and my community up-to-date on social advents and need to know news.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

FEBRUARY 20, 2025

The campaign centered on how LEGO has been a constant source of creative expression across generations. LEGO’s factory tour video series garnered over 10 million views and resulted in a measurable increase in parent satisfaction scores.

Company 78

Company Brand Branding Crisis Management 78

ImPRessions - Crenshaw Communications

JUNE 28, 2017

At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading. A social community where a brand interacts in its own voice with fans and customers is an obvious start. Blending earned and paid media.

Publicity 255

Publicity Storytelling Automotive Software 255

Shift Communications

MARCH 17, 2022

The first is mediocre creative. Every post not only needs a video, GIF or at least an image, but the content it points to (and copy) must be excellent. What’s working — video-first: Casual, lightweight tone and short copy tend to be better received than a formal brand voice. One thing that hasn’t? 2022 and Beyond.

Instagram 164

Instagram Social Media Facebook Trends 164

Communications Conversations

APRIL 15, 2021

As someone who looks at Indeed, LinkedIn and other online job portals every week for my Friday e-newsletter, I am seeing FAR more digital marketing and comms jobs than just about anything else in the creative industry. You need to know how to produce a video. Video/audio production specialist. You need to be a good writer.

Social Media 179

Social Media Media LinkedIn Community 179

Deirdre Breakenridge

SEPTEMBER 14, 2017

I filmed a video explaining a bit more about the book idea, worked with a designer to create a book cover, and conducted research on the potential market. I even asked a creative I admire to partner with me. How have you tackled new creative projects? What have you learned by sharing ideas before they are fully baked?

Writing 0

Writing Travel Film Creativity 0

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Creative freedom for influencers. Greater use of influencer videos. The question is, can we get more out of influencer videos? Talk about a marriage made in heaven.

Trends 149

Trends Fashion Video YouTube 149

PR for Anyone

OCTOBER 25, 2023

In the past, she has worked as a video producer and creative director for Voice of America. These physical traits don’t define you, it’s your attitude that matters and embracing the wisdom that comes with age. Championing this pro-aging message is Diane Britt-Smith. She is an accomplished actress, model, and voice over artist.

Instagram 162

Instagram LinkedIn YouTube Creativity 162

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. So, it was really about producing a piece of communication that showed the benefits of both. The outcome was the Citrix #DaaSJams social media video series. We had an 87% campaign video view rate, which is massive.

Community 78

Community B2B Social Media Video 78

Axia PR

AUGUST 3, 2021

Learn how your brand can start marketing within the gaming and esports community with our guest John Higgins. Guest: John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports.

Television 112

Television Marketing Creativity Video 112

Sword and the Script

OCTOBER 3, 2023

PR tech mentions Video makers. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Meltwater gamifies customer community.

Analysis 173

Analysis Tools SMB Software 173

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Beyond PR

JUNE 23, 2016

The popularity of online video personalities is on the rise. Her videos feature over-the-top baking with an Irish flair, and have garnered more than 57 million views and counting. During a recent ProfNet #ConnectChat , Stafford elaborated on the importance of multichannel video creation and consumption. “We

Video 73

Video Marketing YouTube Comparison 73

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. All aspects of the campaign used similar creative so that the message was consistent across all platforms. When that story was told it generated a ton of interest in the community and the media. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Prowly

APRIL 11, 2025

Let Prowly handle that for you so you can stay focused on the creative work that matters. One of the benefits of reputation marketing is a reliable community and strong bonds with customers. Example 2 An online store handles a bad review nicely (=protects reputation) and posts a video of a happy customer (=boosts sales).

Reputation 104

Reputation Publicity How To Marketing 104

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities.

Social Media 174

Social Media Media Analytics Data 174

Cision

NOVEMBER 13, 2017

Below are some of the best insights from our guest and the community at large. Creativity will win the day. If it’s a video, Twitter gives us some great views because it’s so easy to play inside the tweet. He was kind enough to share what he has learned when it comes to content marketing on social media.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Wake up and smell the energy Creative working is tough. There is no technology solution for comforting someone in tears on a video call. More importantly, we’ve been working on the launch of our community of interest company and setting up another new business. This is mine.

Energy 177

Energy Survey Exercises Creativity 177

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Those insights will lead to better briefs to inform creative and content. Invest in building communities, customer databases and influencer networks. Sneeze guards top the list. This is a big lesson for the future.

Government 151

Government Crisis Energy Community 151