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How PR Can Solve Its Diversity Problem

ImPRessions - Crenshaw Communications

Its success hinges on a genuine understanding of diverse communities and cultures. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me.

Employee 156
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How to Create Content Fast – Create one month of content in a day

PR for Anyone

Interview a customer. Share your favorite place in the community. Welcome a new business in the community. Content is king and you definitely want to stand out as the real estate expert to potential buyers and sellers. Create and post a video. Take a picture of your workspace, office, or co-workers. Post a #TBT.

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What PR Teams Should Know About Substack

ImPRessions - Crenshaw Communications

Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews. But we can also leverage it to enhance our work. How has Substack affected the media landscape?

Analysis 156
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B2B Tech PR in the Age of Social Media

5W PR

This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition. Building a community Social media creates the perfect environment to nurture a community around a brand.

B2B 78
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Global Insights: Key Trends and Challenges Shaping the Future of Communications

PRSay

After the meeting, Justin Green, president and CEO of the Global Alliance since 2019, and founder and CEO of Wide Awake Communications in Dublin, Ireland, talked with PRsay about pressing challenges and trends impacting global communicators worldwide. (Ed Ed Note: The following interview has been edited for length and clarity.)

Trends 153
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Public Relations in Marketing

PR for Anyone

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Community Relations.

Publicity 225
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#PRExpanded Guest Post: Socializing Your Brand … What’s That?

Deirdre Breakenridge

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. It’s not a one-way communication street, and it’s definitely not about throwing your brand’s message out into the wild. Make it about your team, and you’ll reach your community’s hearts. It’s about your community.

Brand 256