The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

5W PR

MARCH 22, 2025

These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. PR materials should explain instructor qualifications, safety measures, and risk management procedures.

Strategy 78

Strategy Sports Training Transportation 78

The Proactive Report

JANUARY 25, 2017

The measure of trust between the well-informed public and the general population is getting further apart. Identify the communities that will respond to your brand values, products, services and social programs. Invest in training on digital skills for your team. Trust in media is now at an all time low. The Trust Gap Widens.

Digital PR 100

Digital PR System Engineering Training 100

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

5W PR

JUNE 15, 2020

Once the brand has proactively taken a leadership role in the mitigation of the crisis, decision makers should determine what measures could be taken to prevent similar crises in the future. A message that says something along the lines of, “Yes, we messed up, but that’s not us. Or it could be some or all of these.

Crisis 113

Crisis Digital PR Retail Reputation 113

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? Q2: Do KPIs also apply to PR?

Measurement 100

Measurement Digital PR Tools Content Marketing 100

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . There are several references to Moz and PR on this blog. Reduce typos with Grammerly. CC BY-SA 2.0 ).

Digital PR 60

Digital PR Tools SEO Web 60

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. AVES is quantitative based and does not measure the quality of content. Do you know what Feb. Whodathunkit?! Back in 2010, Ms. Happy birthday to us!

Measurement 97

Measurement Media Training Google Resources 97

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it can help create better content, improve targeting, and increase PR effectiveness. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies.

Social Media 130

Social Media Measurement Tools Crisis Management 130

The Proactive Report

JUNE 4, 2018

Build a community of like-minded individuals who have an affinity for your brand and know, accept, understand, and support the organization. Get the Digital PR Tips newsletter each week. Craft messaging that resonates with different audiences. Deliver that message to the right people, in the right place, at the right time.

Analytics 127

Analytics Data Exercises Social Media 127

Buzzstream

SEPTEMBER 3, 2024

As you can see, Michael’s bio says that he covers community initiatives and cultural life. With BuzzStream, users can efficiently discover contact information, send personalized outreach emails, track communications, and measure the effectiveness of their link building and digital PR efforts.

Pitching 126

Pitching How To Digital PR Data 126

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement?

eBook 120

eBook Google Tools Analytics 120

Rock the Status Quo

JULY 30, 2015

Why not try these 4 digital PR tactics to revitalize Twitter? Digital PR tactics could do amazing things for Twitter growth and awareness. What would happen if they created targeted, promotional and educational social media campaigns using their own platform, integrated into an overall PR larger strategy?

Education 100

Education Social Media Twitter Content Marketing 100

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

SEO 62

SEO Study Brand Branding 62

5W PR

OCTOBER 9, 2024

Internal communication fosters positive relationships within an organization. Through investor relations PR, professionals communicate with investors and shareholders. Community relations is all about building positive relationships with local communities.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

ZudePR

NOVEMBER 8, 2019

Well, I am here to report that it’s not died on its ass (what a quintessentially British measure of success, David). appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. That was clear from my six-month update post earlier this year. But has it kicked on since March 2019? That was fun.

Financial 101

Financial Government Writing LinkedIn 101

Waxing UnLyrical

NOVEMBER 14, 2014

Several years ago, when I was editor of the Women Grow Business blog community, Robin Ferrier wrote a piece I still remember to this day, about how smart blogging doesn’t always mean starting a blog. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Blogging 103

Blogging Leadership LinkedIn Facebook 103

Waxing UnLyrical

DECEMBER 1, 2014

Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize. Next year the chat will turn five. Thank you!!!

Resources 73

Resources Nonprofit Measurement Creativity 73

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. ’ Identify the communities that will respond to your brand values, products, services and social programs. Invest in training on digital skills for your team. Trust in Authorities is Eroding Worldwide.

System 100

System Training Engineering Employee 100

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

MARCH 1, 2022

Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Q4 summed up ESG trends the investor relations community must navigate in 2022. * * *. ESG outlook.

Software 150

Software Case Study Advertising Advertising 150

Buzzstream

MARCH 19, 2025

Yeah, that’s one of the tools that you can use to measure and it’s free. And then, as you build an audience and build community, which is actually more important than the audience, I need to remind myself that you could start up a Facebook community group. Downloads is only one way to measure a podcast.

Pitching 71

Pitching How To YouTube Tools 71

Burrelles Fresh Ideas

AUGUST 2, 2023

This emotional connection helps to build stronger relationships with the public and enhances the overall effectiveness of PR campaigns. For organizations seeking to promote community involvement, sponsorships, or social responsibility initiatives, broadcast media provides a direct avenue for local engagement.

Radio 75

Radio Television Media Local 75

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

The Proactive Report

JANUARY 30, 2015

SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. I’ve coached several PR teams at large and mid-sized companies and they are missing opportunities, left and right. 34% of companies say they can’t find people with the right digital skill.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

JUNE 24, 2016

Bill Smith also had this to say: A2) For businesses, PR builds awareness, marketing generates leads and ideally sales closes the deal #amecsummit #measurepr. On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial. You manifest what you measure.

Measurement 45

Measurement Analysis Banking Internal 45

Solo PR Pro

AUGUST 18, 2015

Fun in the sun, brain expanding educational sessions and the camaraderie of your fellow Solo PR members—all in the luxurious setting of a plush resort. Just some of the Solo PR Pro community who joined us in Florida. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 40

Report Banking Measurement Digital PR 40

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. And I’m a much better PR to boot.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Solo PR Pro

AUGUST 11, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

Conference 40

Conference Small Business Storytelling Journalism 40

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Since PR and marketing often go hand in hand, we suggest reading up on their strategic inspiration posts and top tips for content distribution. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Advertising Advertising 40