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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Takes care of its suppliers, business partners and communities.” The full study is freely available for download here: The Superpowers Index (opens in PDF) by Dentsu. This seems obvious. Need an extra pair of hands?

B2B 179
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Using Customer Transformation Stories To Create Compelling PR Narratives

5W PR

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community.

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5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Let's dive in!

Trends 104
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The Strategic Power of Branded Podcasts in Modern PR

5W PR

The series attracted millions of downloads and significant media attention. ” podcast demonstrates effective measurement, tracking not only listener numbers but also developer engagement and community growth. Technical Production and Quality Standards Professional audio quality remains non-negotiable for branded podcasts.

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4 Things We Can Learn from PR Practitioners in Africa

Cision

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. That’s one thing that our communities love.”.

Local 216
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Before You Launch Your #Podcast, Consider these Five Tips

Deirdre Breakenridge

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190