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The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Takes care of its suppliers, business partners and communities.” The full study is freely available for download here: The Superpowers Index (opens in PDF) by Dentsu. This seems obvious. Need an extra pair of hands?
Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.
At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community.
DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Let's dive in!
The series attracted millions of downloads and significant media attention. ” podcast demonstrates effective measurement, tracking not only listener numbers but also developer engagement and community growth. Technical Production and Quality Standards Professional audio quality remains non-negotiable for branded podcasts.
I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. That’s one thing that our communities love.”.
With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?
Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Webinars and Podcasts: Host webinars or podcasts to discuss PR topics, interview industry experts, and provide actionable tips.
There are also several “Word of the Day” apps for both iPhones and Androids that you can easily download to increase your vocabulary and your learning. We knew it was a long interview process. Then, it’s up to each of us to use the word in our daily conversations. The New York Times online has a Word of the Day program.
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!
This led to a story pitch unlike anything the client had done before, ultimately resulting in interest from the major paper in the community. For “deals” shopping app Retale, we’ve made media noise each time we hit a downloads goal. Adopt a formal interview process. Leverage all milestones.
Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. Do you want to grow brand recognition and authority or would you prefer to build your community? Promote Your Ebook On Someone Else’s Blog.
In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Casey: The RepUs “Eight Actions” can be downloaded here.
You can take the same story and you can tweak it and, give it, you know, an angle this way, for this station, and an angle for this station, an angle for this station, but do not pitch the exact same story to the same or to all the different media outlets in your community. So that is this week’s PR Tip.
How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".
Industry support Everyone interviewed celebrated the support that their launch and new agency has received from the industry. It is a vibrant and supportive community. Report HTML version PDF download version Print version - please contact stephen.waddington@wadds.co.uk A print edition is also available.
And if they aren’t top 1%, he doesn’t do the interview. And then, as you build an audience and build community, which is actually more important than the audience, I need to remind myself that you could start up a Facebook community group. Let’s say you are generating 500 downloads an episode.
So I got back in touch with Hannah and conducted the following email interview. By getting out of the inbox, we simplify interaction, provide a sourcing tool for reporters and the best distribution and engagement tool for PR pros that allow them to create, entertain and engage media communities in a single place. What is Babbler?
You might partner with local gyms, schools, or community centers to celebrate and support these athletes. Community Impact : Highlight how local communities are celebrating or supporting their athletes. This could include fundraising efforts, community events, or special programs designed to foster local talent.
Details of an NBC “Today Show” interview with President Obama were released on Sunday, February 1 in which he categorically said people should vaccinate their children. “The On that Monday, Rand Paul addressed questions on the subject when he appeared on a morning radio interview. From Safety to Parents Rights.
Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. These are the people who I’ve never met before in person, yet have appeared through my social media communities. After, interviewing about 50 women, I’m well on my way.
Although creators only make up 1%, they are a vocal and vital part of your industry’s community. Conducting deep dive interviews. We’re talking more views, more downloads, more conversions and more revenue. Learn how to stand out when vying for reporters’ attention by downloading Cision’s 71 Ways to Get Media Coverage.
In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications. In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.
Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. It was the part of their study that interviewed PR senior scholars. Now, how did this become an issue for the academic community in PR? Got to insert some Spock here!
To date, the USA Today app has had more than 20 million downloads, and the website gets more than 5 million unique visitors, demonstrating that the mobile trajectory is rising fast. For Susan, it’s been a huge asset for building community and checking facts. You get a bunch of feedback once a story publishes,” she says.
Swarmwise eBook: Building a community. We interviewed the Neoman comms team to find out the secrets behind their success. Download #prStack now. I can wholeheartedly say - this is a PR must-read, especially chapter 19 ; ) Download for free now. We’ve been hanging out with the super smart guys behind this.
This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. Interviews – Host a conversation with an industry expert. For example, urge them to visit your website to download your free, relevant ebook. SEO Benefits. Don’t Go “All Brand All the Time”. Click Here.
I’m keeping things simple for now but may add interviews in the future. If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. The number of downloads nearly doubled in just a few hours after posting about it for the first time. Congrats, Tressa. Monitoring safety.
Run surveys, interviews, or social listening to understand how your stories can better resonate with your audience. This narrative-driven approach led to more downloads, greater user engagement, and successful partnerships with dealerships. The real gems of insight often come from your customers.
Recognize the cultural and social differences among Malays, Chinese, Indians, and indigenous groups, as well as urban and rural communities. Urban areas may lean towards tech-savvy options, while rural communities may prioritize traditional mediums. Customize marketing strategies to cater to varied preferences and values.
Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Don’t miss out download now. Download our ebook PRetrospective now.
If they ask for an interview, make it easy for them to arrange a time. Research, read, be active in the respective community and write compelling pitches. You can download it here. >>> When you receive a reporter’s inquiry, respond as soon as possible. >>> Looking for help with B2B tech marketing and PR?
Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.
The micro influencer is often more motivated to share knowledge and relevant information with their community. Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. Choose the most important metric, like report downloads and measure your success.
Set the Stage for Interviews. Avoid conducting interviews in front of a step-and-repeat or other wallpaper-like background. Instead, put your interview subject in a relevant environment. Shooting interviews on a mobile device is often challenging because of the audio quality. So, get close to your interview subject.
Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ? Pro tip : Repurpose quotes and information from these interviews for simple and effective social media quote cards. Don’t silo these content opportunities, either.
They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies. Anyone can download a template for free and fill it with invalidated assumptions that do little to enlighten the content creation process.
Not only is this a terrific e-magazine of 16 interviews with some of “Earth’s Mightiest Marketers” (somehow I got mixed up with that bunch, whaaaaa??? ) If you download the mag you’ll get the official calendar too, and you know you want to see me as Ms. Traackr’s The Engagers: 2013 Edition.
You will enjoy unparalleled opportunities for fun and networking with the MOVE community at the MOVEGroove and MOVE AFTERPARY. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app. Interested in joining the showcase? Interested in exhibiting or speaking?
It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Write Off Job Expenses. Did you know job search expenses are tax deductible?
From Spam to Worse On Saturday I received two more invites to download the app. And on the new invites, "people you may know on Klip" are shown to encourage you to download the app. So don''t download the Klip video app. After deleting all of the activity, I deleted the app. Each invite was sent to a different email address.
We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Developing a screencast tutorial, multi-media FAQ, or producing a video interview? Financials.
The first is content collaborators , which can range anywhere from a partner helping create the content, to an influencer whose quote you’re including, to a respected member of a community you ask for feedback. You can get some easy qualified traffic for your content by submitting it to community sites, email newsletters and weekly roundups.
Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.
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