Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community.

Communications 383

Communications Tools Google Resources 383

5W PR

FEBRUARY 5, 2025

Companies like Patagonia demonstrate this well through their “The Cleanest Line” blog, which serves as both a content hub and a direct line to their community’s interests and values. Their articles range from gear reviews to trail guides, establishing them as a trusted voice in the outdoor community.

Branding 78

Branding Brand Media Journalism 78

5W PR

DECEMBER 31, 2024

Engage with The Community Foster a sense of community by actively engaging with the followers. Measuring and Optimizing To maximize the effectiveness of social media efforts, it’s essential to measure and analyze their performance. Lastly, it’s conversions such as website traffic, sales, and app downloads.

Creativity 78

Creativity Social Media Strategy Branding 78

Prowly

MARCH 4, 2025

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Let's dive in!

Trends 104

Trends Reddit Pitching Data 104

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.

Measurement 106

Measurement Corporate Survey Viral 106

PRSay

OCTOBER 16, 2024

Today, technology allows us to measure outcomes in ways that were impossible before, she said. And with that power comes the expectation that every decision, campaign, or partnership will yield measurable results. She emphasized that organizations increasingly use data to make decisions at every level.

Technology 109

Technology Trends Banking Newspapers 109

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience. 2023 is right around the corner.

Digital PR 264

Digital PR Marketing Infographics Video 264

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.

Measurement 97

Measurement Communications Survey B2B 97

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 98

Measurement Google Analytics Nonprofit 98

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. They created a Women’s Guide to Retirement Planning booklet – available for download. This was promoted on the homepage of their website, a landing page for the download was created with a form to capture interested names and emails.

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

FEBRUARY 4, 2019

Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Chat rooms, Facebook communities, Twitter hashtags, audio comments, and surveys are all common means of engaging and quantifying listeners.

Measurement 90

Measurement Analytics Comparison Advertising 90

Sword and the Script

JANUARY 21, 2025

While there are free apps for this, I purchased this one because I like the way it allows me to customize podcast downloads. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too. Pocket Casts is my podcast app of choice.

Google 157

Google Course Survey YouTube 157

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 77

B2B Measurement Blogging Community 77

Waxing UnLyrical

JANUARY 29, 2013

” “How can we help our communities do better?” She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. I thought measurement was Darth Vadar, hated it.But felt it was imp.

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.”

Media Relations 179

Media Relations Media Print Software 179

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Quality referral traffic from press releases.

Study 162

Study Media Relations Media B2B 162

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. PR measurement.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Cision

OCTOBER 3, 2015

Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. If a reporter is looking for pictures, send links to where the files can be downloaded, rather than attaching them directly to your pitch. Measure Your Success. Comment on reporters’ published articles.

Pitching 120

Pitching Report Social Media Measurement 120

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 165

Survey Measurement System Education 165

Cision

APRIL 25, 2015

Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities. Measure your results. Measurement can often be the toughest part of any content marketing campaign. How many people downloaded the podcast?

Film 120

Film Content Marketing Analytics Twitter 120

Sword and the Script

AUGUST 9, 2022

23% measuring results / ROI. 23% measuring results / ROI. There is certainly a lot more noise today than there was 20 years ago, but that is what smart communication has always been about.”. “Too Gini Dietrich and Karen Swim also solicited respondents from their respective communities at Spin Sucks and Solo PR Pro.

Communications 177

Communications Survey Employee Measurement 177

The Resolution Blog

DECEMBER 30, 2015

We explored automation, discussed measurement and looked into the future. In May, we joined the #PRStack community. Today 500 copies have downloaded and read. In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames !

eBook 120

eBook Measurement Community Technology 120

Stephen Waddington

FEBRUARY 15, 2022

Thanks to Vuelio for funding this project and for everyone that contributed.

Trends 157

Trends Publicity Marketing Case Study 157

Buzzstream

MARCH 19, 2025

Yeah, that’s one of the tools that you can use to measure and it’s free. And then, as you build an audience and build community, which is actually more important than the audience, I need to remind myself that you could start up a Facebook community group. Let’s say you are generating 500 downloads an episode.

Pitching 71

Pitching How To YouTube Tools 71

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Most common comms measurement methods. Shonali Burke , Chief Marketing Officer, Arena Stage.

Survey 151

Survey Communications Measurement International 151

Deirdre Breakenridge

JANUARY 7, 2016

Last but certainly not least…measure! Downloads, registrations, followers, RTs, shares, comments, leads, page visits…there is so much to you can measure, quickly and simply, to show you what’s working, and what’s not. (And And if you’re not measuring, how will you know…?)

Survey 90

Survey Content Marketing Marketing Measurement 90

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. Download #prStack now. How about a movement? We love this advice! PR has changed.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Further the transactions create buzz and coverage.

SEO 165

SEO Content Marketing Marketing Software 165

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? Don’t miss out download now.

Tools 137

Tools Publicity SEO Measurement 137

Waxing UnLyrical

FEBRUARY 25, 2013

We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. If that’s the case, the answer is there – focus on measuring messages to the audiences and the outcomes from having done that. And much more. Not just a look backwards.

Handbook 87

Handbook Measurement Analysis Local 87

Flack's Revenge

MAY 12, 2016

By getting out of the inbox, we simplify interaction, provide a sourcing tool for reporters and the best distribution and engagement tool for PR pros that allow them to create, entertain and engage media communities in a single place. But they can also request information, download files they need or directly chat if they have questions.

B2C 120

B2C System Interviews Report 120

Sword and the Script

AUGUST 6, 2020

What is the JOTW Communications Survey? Three years ago, Ned and I teamed up to survey the JOTW community and we’ve published a report three years in a row. JOTW subscribers are seasoned professionals: 92% have 11 or more years of experience and 52% are in-house communications professionals. You can subscribe here.

Training 114

Training Trends Media Survey 114

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. social shares, blog sign ups, whitepaper downloads, demo requests). But you have to know what you need before you can select the proper tool.”.

Tools 125

Tools Analytics Software B2C 125

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 173

Technology Publicity Software Pitching 173