Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. In B2C social media, you see a lot of product and brand-oriented calls to action. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Prowly

MARCH 4, 2025

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Let's dive in! The key benefit?

Trends 104

Trends Reddit Pitching Data 104

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 150

Survey Social Media Brand Branding 150

Sword and the Script

JANUARY 21, 2025

While there are free apps for this, I purchased this one because I like the way it allows me to customize podcast downloads. HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products. Pocket Casts is my podcast app of choice.

Google 157

Google Course Survey YouTube 157

5W PR

FEBRUARY 15, 2025

The series attracted millions of downloads and significant media attention. ” podcast demonstrates effective measurement, tracking not only listener numbers but also developer engagement and community growth. Technical Production and Quality Standards Professional audio quality remains non-negotiable for branded podcasts.

Brand 78

Brand Branding Storytelling Exercises 78

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Social Media Audit – Gather Insights and Intelligence. Build a community of loyal advocates. Use what you learn in your social audit to identify the audience most likely to support you in 2023. 2023 is right around the corner. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

AUGUST 23, 2016

Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. journalists say they would be unable to carry out their work without social media. We’ve found that in the U.S.,

Journalism 120

Journalism Social Media Study Media 120

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. E-books and Whitepapers: Offer in-depth guides on PR topics that potential clients can download in exchange for their contact information.

Case Study 227

Case Study Conference Local Trade Shows 227

Cision

JUNE 1, 2017

For each of the four media types, there are different metrics to track. Paid Media. Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. Use unique URLs, coupons, discount codes, or even telephone numbers only in your social media efforts. Owned Media.

Measurement 200

Measurement Analytics Google Data 200

5W PR

FEBRUARY 5, 2025

Taking Control of Your Brand Narrative When you rely solely on social media or other third-party platforms, you’re building your brand on rented land. The Strategic Value of Different Owned Media Channels Blogs: Your Content Foundation Blogs remain the cornerstone of owned media strategy.

Brand 78

Brand Branding Media Journalism 78

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Video 3: Jay Baer Asks: Is Journalism About Building an Audience or Building a Community?

Video 210

Video Journalism Study Survey 210

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. They created a Women’s Guide to Retirement Planning booklet – available for download. This is a good article on the difference.

Small Business 213

Small Business Fashion Groups Local 213

Bianchi Biz Blog

JANUARY 16, 2025

The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto. The most popular social media channels in Canada YouTube : 33.10 million (84.6% of population) Facebook : 26.59

Print 100

Print Marketing Instagram Newspapers 100

Waxing UnLyrical

NOVEMBER 16, 2011

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. With no agenda and no guest, we ended up having what I called a “fireside” or community chat. If you download the transcript of #measurePR, the Nov. How do you learn from your community?

Community 72

Community Measurement Twitter Social Media 72

Onclusive

DECEMBER 7, 2023

Media Outlet Quality This metric assesses the quality and reputation of media outlets featuring your brand, helping determine the impact and credibility of media coverage. Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Media Outlet Quality This metric assesses the quality and reputation of media outlets featuring your brand, helping determine the impact and credibility of media coverage. Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms.

Measurement 195

Measurement Analysis Reputation SEO 195

ReimaginePR

OCTOBER 3, 2016

Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand.

eBook 219

eBook How To Writing Community 219

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire. Create a content promotion plan.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR for Anyone

JULY 27, 2024

You might partner with local gyms, schools, or community centers to celebrate and support these athletes. Creating Timely Pitches Timing is crucial when it comes to media pitches. Community Impact : Highlight how local communities are celebrating or supporting their athletes. Let the journalist reach YOU.

Media 130

Media Pitching Local Training 130

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Are people sharing links on social media they haven’t read?

Content Marketing 84

Content Marketing Social Media Marketing Media 84

Business Wire

JUNE 28, 2017

We hop from one site to an app, and from one social media platform to the next. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. They are available for journalists and other news consumers to download in a hi-res format. What does it say?

Mobile 153

Mobile SEO Web Training 153

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Cision

OCTOBER 20, 2016

On social media during last year’s PRSA conference, trust happened to be one of the most popular topics of conversation. Cision found more than 3,000 comments on social in reference to trust and last year’s PRSA International Conference. PRSA shared two great posts last year that drove much of the social discussion around trust.

Conference 120

Conference Internal International Community 120

Deirdre Breakenridge

APRIL 25, 2017

Now you may say, “But, I’m already learning online and through social media every day.” There are also several “Word of the Day” apps for both iPhones and Androids that you can easily download to increase your vocabulary and your learning. Then, it’s up to each of us to use the word in our daily conversations.

Reddit 236

Reddit YouTube Google Course 236

Cision

OCTOBER 3, 2015

Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Use social media to get a better understanding of whom you’ll be reaching out to. Use social media to build a relationship with whom you want to pitch. Comment on reporters’ published articles.

Pitching 120

Pitching Report Social Media Measurement 120

Buzzstream

MARCH 19, 2025

Use Your Podcast for Multi-Channel Content Repurpose episodes into blog posts, social media snippets, newsletters, and even books. If it’s X slash Twitter, uh, but he’s strong on one of the social media channels and he’s told me point blank that if someone asks him to be on their podcast, he goes into Listen Notes.

Pitching 71

Pitching How To YouTube Tools 71

Stephen Waddington

MAY 2, 2019

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. Overall, we found that social media engagement for brands across all industries remains highest on Instagram, with Facebook and Twitter following much further behind.

Social Media 70

Social Media Industry Report Nonprofit 70

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. And they all follow each other – it’s a very tight data cluster – a community in the truest sense.

Twitter 157

Twitter Survey Journalism Social Media 157

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 91

B2B Social Media Company Marketing 91

Sword and the Script

OCTOBER 10, 2023

Third, activate your community; you have to engage on social media to get engagement back – the same way you have to make deposits to the bank before you can make a withdrawal. The full report covers much more and is available for download here: 2023 Informa Tech Trust in Marketing Index.

B2B 166

B2B Case Study Survey Content Marketing 166

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Here are five of February’s most notable social media updates! Another update the platform has announced, is a new feature called ‘Communities’ which is similar to Facebook Groups.

Social Media 62

Social Media Trends Media Instagram 62

Stephen Waddington

MAY 26, 2021

It is a vibrant and supportive community. Report HTML version PDF download version Print version - please contact stephen.waddington@wadds.co.uk Methodology Information about new agency launches was collated from PRovoke, PRWeek and social media. The UK is a great place to start a public relations business.

Agency 161

Agency Report Print Healthcare 161

ReimaginePR

SEPTEMBER 19, 2016

Here’s a free, downloadable style guide to help you come up with a unique voice. If the answer is yes, you’ll amass a community of people who appreciate the way you present information. By defining a brand voice and sticking to it, no matter whether you’re on your blog, your social media channels, your offline engagements, etc.,

Brand 120

Brand Branding Exercises Social Media 120