Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. The truth is that internal communications are really important to how things get done in any organization.

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Branding 104

Branding Brand Employee Case Study 104

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. But how many are also monitoring what their own employees, franchisees, and managers are posting?

Instagram 98

Instagram Crisis Local Privacy 98

Communications Conversations

MAY 26, 2022

Think about how much work it takes for a company or agency to produce one Instagram post. Meanwhile, how much time do we spend on listening and community-building? Think about community management. Clearly, many brands are minimizing community management as well. Sometimes 5-7 hours. Or, what about advertising.

Social Media 143

Social Media Marketing Media Community 143

Communications Conversations

JANUARY 8, 2021

newspapers have shed HALF their newsroom employees since 2008. And, we’re seeing more community and local newspapers close shop every day. Locally, here in Minnesota, we’ve seen a number of community newspapers close just this year. 24% of consumers have been influenced to purchase a product or service on Instagram.

Newspapers 179

Newspapers Local Consumer YouTube 179

Cision

DECEMBER 1, 2017

If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking. And of course being as Instagram-worthy as they are, they work in their social presence too.

Examples 225

Examples Insurance Insurance Fashion 225

PRSay

AUGUST 6, 2019

They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. Instead, they are gravitating to Netflix, YouTube, Twitch and Instagram to consume media. They do not read newspapers and magazines or watch traditional television. Tip 3: Collaborate with n ano-influencers.

Television 158

Television Instagram Consumer Newspapers 158

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working? Have we missed any responsibilities of PR?

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Prohibition

APRIL 7, 2022

Instagram launches 3D avatars and story likes. In February, Meta launched 3D Avatars for use on Instagram Stories and DMs for users in the US, Canada and Mexico. Alongside this, in March, Mark Zuckerberg announced that NFT’s will soon be on Instagram as the Meta verse moves closer to a reality.

Instagram 62

Instagram Social Media Trends Media 62

Communications Conversations

NOVEMBER 24, 2014

Side benefit: Building community by highlighting your customers’ best stuff. Think about most of the people that follow you on Facebook, Twitter, Instagram and any other social network. Love the way they tell employee stories here (see Kevin White at left here). Don’t: Try to become the next Oreo. Please, God.

Case Study 166

Case Study Strategy Study Hotels 166

Cision

OCTOBER 26, 2015

Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. Encourage Your Community to Share Content. Employees give a face to your brand, allowing customers to interact with you on a more human level. For B2B marketers, the struggle is real.

B2B 120

B2B Marketing B2C Employee 120

Cision

NOVEMBER 29, 2017

If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking. And of course being as Instagram-worthy as they are, they work in their social presence too.

Examples 167

Examples Insurance Insurance Fashion 167

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Build a community. Perhaps the most trending social marketing and PR tool for two-way engagement is live streaming video, which can be done on Facebook, Instagram, and even LinkedIn with YouTube. Recognize employees. But if you’re stuck for relevant content or campaign themes, why not ask customers what they need?

B2B 170

B2B Social Media Media Education 170

PRSay

JUNE 26, 2016

In the spirit of good planning, here are five important areas, based on the Social Media Strategy Wheel, to demonstrate how social media can be used for deeper intelligence and more relevant communication. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 113

Social Media Media Infographics Community 113

The Proactive Report

OCTOBER 12, 2015

Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

Cision

JUNE 10, 2015

Community is the future of business, says Brian Fanzo , the chief digital strategist of BroadSuite. Activate your employees. Often, brands think that they have to build a platform to build community, but that isn’t the case, Fanzo says. Provide value by helping grow a community. Click here for our free tip sheet!

Social Media 120

Social Media Data Community Crisis 120

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

NOVEMBER 2, 2017

We also crowd-sourced some of our content that was shared on Instagram and Snapchat. Check out the sights and sounds from #TOJO17 at Target Field, including YOUR tweets and instagrams! Your most popular Instagram post to date also occurred during the game–and it was a pretty simple shot! link] pic.twitter.com/sblWWgWw84.

Case Study 113

Case Study Journalism Study Instagram 113

5W PR

MARCH 15, 2023

UGC also helps create a sense of community and authenticity around the brand. Social media platforms like Instagram and Twitter have features that allow brands to create polls and surveys to gather feedback from their audience. Brands can share photos and videos of employees at work.

Social Media 88

Social Media Media Education Survey 88

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). This highlights the “behind the scenes” role played here by online community activity.”. Be smart about it.

Study 162

Study Media Relations Media B2B 162

Waxing UnLyrical

JUNE 27, 2019

says “influence” is the “ability to build meaningful communities around us.” Building a global network like this requires a tremendous amount of community building, fueled by Joi’s purpose and commitment to helping women gain confidence and clarity so they can succeed in life.

Community 94

Community Groups Leadership Instagram 94

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Employee engagement? One of my favorite local Instagram campaigns is #onlyinmn. Good story. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

NewsWhip

OCTOBER 24, 2023

In the past we’ve looked specifically at earned media coverage, but we thought to ourselves hey, since we have data on Facebook, Instagram, X, Reddit, and others just sitting there in the dashboard we’ve already created for this, we may as well put it to good use, right? and 950k engagements respectively.

Reddit 78

Reddit Branding Brand Film 78

Solo PR Pro

APRIL 13, 2021

Despite their characterization, Jason says a majority of influencers are brilliant content creators who’ve built communities and audiences that engage with their content and hang on their every word. You have a wealth of influencers right in front of you, but you don’t tap into them: your employees. Which channels impact them?

Marketing 88

Marketing Employee Local Community 88

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Source: Instagram. We particularly loved this example from our own Cleveland Indians: Source: Instagram. In the U.S.,

Crisis 92

Crisis Marketing Resources Healthcare 92

Communications Conversations

MARCH 29, 2019

Jordan has a true passion for communication and sports! From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4

Industry 110

Industry Media Technology Employee 110

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

NewsWhip

MARCH 2, 2023

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme. engagements.

Pinterest 78

Pinterest Comparison Local Instagram 78

Prohibition

APRIL 7, 2022

Instagram launches 3D avatars and story likes. In February, Meta launched 3D Avatars for use on Instagram Stories and DMs for users in the US, Canada and Mexico. Alongside this, in March, Mark Zuckerberg announced that NFT’s will soon be on Instagram as the Meta verse moves closer to a reality.

Social Media 62

Social Media Trends Media Instagram 62

Shift Communications

APRIL 13, 2022

They started with Facebook and Instagram. What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. And definitely re-share employee, customer, or advocate posts, as LinkedIn’s algorithm heavily favors individual posts. LinkedIn Marketing Strategy.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Sword and the Script

FEBRUARY 2, 2021

Every month I summarize the news from the PR vendor community. However, they are a sizable company with 1,000 or so employees. But they should be on the lookout because there are several smaller, or newer vendors making such investments and rolling out new products with interesting applications of AI for PR.

Software 124

Software Technology Advertising Advertising 124

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60

Cision

JUNE 29, 2015

… liking and voting (137 billion Facebook likes and 36 billion Instagram likes per month) and talking (15 billion tweets per month and 38 million WordPress blogs per month).” The community itself was pointed out to be representative of our affinity towards people with similar interests. Have happy, likeable employees?

Study 120

Study Writing Facebook Groups 120

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. We can understand how Facebook and Twitter conversations can represent different parts of the community. The motion was “You don’t need compliance rules when your employees have social media.”

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148