Stephen Waddington

MARCH 29, 2020

It’s too early to say but the dad in my Instagram feed who lit a fire pit and camped in the garden with his kids last night gives me hope. It followed support from the Treasury for large employees a week ago. Work has gone virtual and in our personal lives people have sought to connect by building virtual communities.

Crisis 167

Crisis Government Privacy Sports 167

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Source: Instagram. We particularly loved this example from our own Cleveland Indians: Source: Instagram. In the U.S.,

Crisis 92

Crisis Marketing Resources Healthcare 92

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Social Media International Internal 78

Cision

JUNE 10, 2015

Community is the future of business, says Brian Fanzo , the chief digital strategist of BroadSuite. Activate your employees. Often, brands think that they have to build a platform to build community, but that isn’t the case, Fanzo says. Provide value by helping grow a community. Want to improve PR measurement?

Social Media 120

Social Media Data Community Crisis 120

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it.

Industry 89

Industry Media Technology Employee 89

Doctor Spin

JUNE 29, 2022

Measured relationship states can be valued based on desired outcomes for strategically chosen objectives, established best practices, or both. Cover photo by Jerry Silfwer ( Prints / Instagram ). PR value should be benchmarked as a fluctuating market asset, never a fixed net profit. Humans influence humans. Image credit: Unknown.

Public Affairs 52

Public Affairs Crisis Banking Print 52

Landis PR

MARCH 14, 2022

For example, if your audience is the retirement-aged community, TikTok wouldn’t be the most advantageous way to achieve growth. Instagram is popular among younger generations and lends itself well to expanding the reach of visual-based businesses. Create a Recognizable Brand with Relevant Social Content.

Social Media 52

Social Media Consumer Branding Brand 52

prTini

MARCH 7, 2016

It’s a given that culture matters to employees, especially Millennials. How does the company measure culture? Culture can be subjective, but if it matters, it should be measured. Look for companies that truly empower their employees to live the values. How do employees interact with each other? Hint, hint! )

Nonprofit 28

Nonprofit Interviews Employee Survey 28

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Fostering communities of brand advocates/brand ambassadors. Talent – brands with positive reputations attract better employees. Online Brand Reputation Management is now one of the most important tools for business today.

Reputation 62

Reputation Branding Brand SEO 62

MaccaPR

JUNE 21, 2017

With nearly 200,000 unique visitors to its site each month and almost 380,000 followers on Twitter, Man Repeller has become a global community of bright, interested and interesting people who know that fashion, humor and intelligence are not mutually exclusive. Another measurement of these videos’ success?

Video 54

Video Branding Brand Fashion 54

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

OCTOBER 26, 2016

LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. Through Instagram, they’re sharing community service and event photos and videos, post scenic shots of their service territory , and highlight environmental efforts. Hello, #HurricaneMatthew !).

Interviews 40

Interviews Analytics Social Media Survey 40

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. 8) User reviews and community comments.

Pitching 63

Pitching Analytics Enterprise System 63

Stephen Waddington

MAY 2, 2019

Just as we have in the past, we analyzed the median engagement rates and activity levels for these brands on Instagram, Facebook, and Twitter. Overall, we found that social media engagement for brands across all industries remains highest on Instagram, with Facebook and Twitter following much further behind.

Social Media 70

Social Media Industry Report Nonprofit 70

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

JUNE 26, 2016

In the spirit of good planning, here are five important areas, based on the Social Media Strategy Wheel, to demonstrate how social media can be used for deeper intelligence and more relevant communication. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 113

Social Media Media Infographics Community 113

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

MARCH 5, 2019

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. 2) What types of companies are using influencers? e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

Communications Conversations

OCTOBER 25, 2018

In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management. I predict more brands will build their own Instagram stickers and branded gifs. Socially mature organizations have been able to set up KPIs and measure ROI on social efforts.

Social Media 89

Social Media Trends Media Instagram 89

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Stuart Bruce

JULY 23, 2017

I doubt many, if any, marketing teams would be any good at using social media for corporate communications, CSR, managing stakeholder relations with investors, trade unions, employees, local communities, analysts, journalists or politicians let alone issues management and crisis communications.

Social Media 68

Social Media Media Customer Service Corporate 68

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. View this post on Instagram. Tattoo removal in action.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. View this post on Instagram. Tattoo removal in action.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Facebook has a strong and growing platform of services including Instagram and WhatsApp. These include shareholders, media, staff, suppliers, customers, and the local community.

Publicity 79

Publicity Community Pinterest Reputation 79

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. We can understand how Facebook and Twitter conversations can represent different parts of the community. We can use it to measure and evaluate our success. Doing right by your employees.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Konnect Agency

MAY 15, 2020

As such, sound is a crucial part of any brand’s TikTok social media strategy as people from different communities all over the world converge to discover videos through this feature. As such, brands should ensure that their Instagram profiles are linked to their TikTok for cross-platform discoverability.

Viral 52

Viral Video Social Media Creativity 52

MaccaPR

MARCH 2, 2017

Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? All You Need to Know About Instagram Takeovers ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

PRSay

SEPTEMBER 12, 2016

Consider that every single second, at the crossroads of human communication and technology, 2.5 4,629 photos to Instagram. We are undergoing a revolution in human communication. We can move an individual, whole organizations, whole communities to share a way of seeing the world. million emails are sent. In a second.

Leadership 0

Leadership Agency Education Communications 0

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. of employees worked from home during the pandemic. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. It’s not all bad.

Publicity 164

Publicity Ethics Community Data 164