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The Return to the Statement Era: Knowing When to Speak Out

PRSay

A significant government initiative may disproportionately impact the communities you serve or represent. Before speaking out, consider how the policy change or initiative impacts your stakeholders, which may include your employees, clients, customers, grantees or the broader community. Invite collaboration.

Policies 152
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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders.

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How Brands Are Making Social Responsibility Core To Their PR Strategy

5W PR

Their “You Can’t Stop Us” campaign united athletes across backgrounds while addressing systemic inequalities. Patagonia provides an instructive example through their detailed impact reporting, which covers environmental footprint, labor practices, and community investment alongside traditional business metrics.

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Social Media-Driven PR: Building Brand Success Across Digital Platforms

5W PR

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement.

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What is Crisis PR? A Comprehensive Guide to Managing Communication During Critical Times

5W PR

Message Development Crisis messages should be: Clear and concise Factual and accurate Consistent across all channels Empathetic to affected parties Action-oriented, explaining next steps Updated regularly as new information becomes available Channel Selection Different crises require different communication channels.

Crisis 78
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Managing Online Crises: A Strategic Guide for Modern Organizations

5W PR

The company’s swift action to recall 31 million bottles of Tylenol and their transparent communication with the public set a standard for corporate responsibility that still guides crisis response today. Internal communication is particularly critical – employees must understand the situation and their role in the response.

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How to Generate Leads From Social Conversations

Cision

Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Facebook Groups and LinkedIn Groups provide literally millions of broad or niche communities for you to search for and then search inside for potential conversations. Conclusion: Creating a Social Selling System.

How To 198