The Proactive Report

NOVEMBER 21, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. These are the people who shape the narrative around your brand.

Social Media 162

Social Media Media Analysis Comparison 162

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Build a community. Recognize employees. As noted in last week’s post , employees can be powerful brand advocates if encouraged to create and share social content within a sensible framework. The most fundamental utility of social media for B2B companies is amplification of other communications. Tell customer stories.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Further the transactions create buzz and coverage.

SEO 165

SEO Content Marketing Marketing Software 165

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. The Secret to Scale is Employees. In a phrase, as the paper suggests, “Marketers looking to reach consumers in new ways.”

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 97% of respondents said video content and communication were useful after making a purchase.

B2B 148

B2B Marketing Survey Software 148

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120

Energy Viral Storytelling Community 120

5W PR

SEPTEMBER 13, 2019

Besides customers or clients, all have employees and owners. It’s also good for lessons learned and a subsequent white paper or case study. And what is their present attitude towards your company? What could change that either positively or negatively? Most organizations have more than one public. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

5W PR

NOVEMBER 2, 2016

However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. If your marketing budget is not very big, you will not be able to maintain paid campaigns or get the level of exposure you really need.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity.

Measurement 97

Measurement Communications Survey B2B 97

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

Survey 81

Survey Industry Communications Corporate 81

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

MAY 14, 2015

The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers. Social was tied to most of these posts for two of the three companies.

B2B 60

B2B Marketing Construction Analytics 60

Beyond PR

APRIL 26, 2016

While you may not have a big check to cut like larger corporations, you can still make an impact in your community by partnering with a local nonprofit or charity organization. These types of partnerships can build positive brand awareness, customer loyalty and employee pride. Participate in community events.

Small Business 40

Small Business Nonprofit Local Community 40

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

MARCH 5, 2019

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. 2) What types of companies are using influencers? e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee International Internal Corporate 40

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). Despite all the attention, as a business community, we still seem to struggle with getting this right. It’ll be worth our while.

Marketing 75

Marketing System Data Tools 75

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Host a community cleanup event or volunteer day with employees and customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Solo PR Pro

MARCH 29, 2016

This can be done through a simple Google search and a review of their LinkedIn recommendations as well as asking around within your professional community. You can also track their online footprint if they’ve published blog posts, white papers or other type of materials that demonstrate their work quality, especially writing ability.

System 40

System Government Insurance Insurance 40

Stuart Bruce

MARCH 16, 2017

The gif which shows the impact of different community choices was covered by The Washington Post. Another way for PR or corporate communications to use a reaction gif is to create your own of a real corporate spokesperson to show that the faceless corporation is run by human beings that care.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Cision

JUNE 2, 2015

“A list is the community you have the opportunity and pleasure to serve.” “It’s impossible to have a testing culture if employees feel they will be fired if they’re wrong.” Click here for our free white paper filled with outside-the-box content marketing tactics! Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Landis PR

JANUARY 3, 2022

Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities. Robert Bauer, Managing Partner, accelent communications , Vienna, Austria.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. “I share to be part of a community. He is one half of the team behind comms2point0 , a free online resource for creative communicators. . There’s always been a strong ethos and a strong community of people experimenting and sharing.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

MARCH 2, 2017

Social Media Today – This online community portal published by a Washington, D.C.-based Content Marketing Institute – Joe Pulizzi, the Godfather of content marketing, generates a freakishly vast amount of podcasts, e-books, white papers and webinars on his discipline. How to Partner with YouTube Influencers: Tips for Success ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48